Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Global Sustainable Research
Akpan, Uwem Asuquo
Unknown Affiliation
Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Gender Stereotypes in Nigerian Advertising: A Critical Discourse Akpan, Uwem Asuquo; Umoren, Philomena; Nwokeocha, Ifeanyi Martins
International Journal of Global Sustainable Research Vol. 2 No. 3 (2024): March 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i3.1724

Abstract

The study explores gender stereotypes in Nigerian advertising, focusing on their impact on societal perceptions, attitudes, and consumer buying behaviors. It uses feminist and social constructionism theory to provide a critical discourse on the issue. The study concludes that advertisers and marketers play a crucial role in influencing societal attitudes and perceptions through their campaigns. It suggests that advertisers should actively seek to represent a diverse range of gender identities, reflecting the complexity and diversity of Nigerian society. This can include showcasing individuals from different gender identities, backgrounds, and experiences, contributing to a more inclusive and representative portrayal of gender in advertising.
Co-Authors Nwokeocha, Ifeanyi Martins Umoren, Philomena