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Job Stress and Journalists Productivity in the Workplace Nwokeocha, Ifeanyi Martins
International Journal of Religion Education and Law Vol 3, No 2 (2024): August 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/ijrael.v3i2.2742

This paper discusses various aspects of job stress and other stress related issues within the context of work situations in Nigeria. It examines the different types of stress and the myriads of factors that may cause stressful conditions in the Nigerian workplace. It also looks at the physiological, psychological and physical effects of job stress and proffers some preventive measures and coping strategies. The paper concludes that the growing incidences of job stress in Nigeria needs to be addressed, as its impact in the ambience of depressing socio-political and economic conditions can be nothing other than debilitating and destabilizing to the nation and its workforce. However, the study concluded that Employers of journalists should take the issue of stress management very seriously as many journalists experience different degrees of stress. Management of various organizations in which journalists serve should endeavour to organize seminars on stress management to enable them learn stress coping strategies.

Breast Cancer: Knowledge, Attitude and Practice of OCI CerviBreast App Campaign Message on ABS 88.5 FM, Awka, Among Undergraduate Students of Nnamdi Azikiwe University Ezeonyejiaku, Njideka Patience; Onyejelem, Timothy Ekeledirichukwu; Nwokeocha, Ifeanyi Martins
International Journal of Religion Education and Law Vol 4, No 2 (2025): August 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/ijrael.v4i2.6564

Background: Breast cancer remains one of the leading causes of death among women in their productive years worldwide. Despite advances in treatment, prevention continues to be the most effective strategy to reduce mortality rates. Health communication campaigns across various media platforms play a vital role in educating and sensitizing the public on preventive measures. One such campaign is the OCI CerviBreast App Campaign, broadcast on ABS 88.5 FM, Awka.Objectives: This study aims to assess the level of awareness, attitude, and practice related to the OCI CerviBreast App campaign message among undergraduate students at Nnamdi Azikiwe University, Awka. Specifically, the research examines students' exposure to the campaign, evaluates their knowledge of breast cancer prevention, and investigates their attitudes and practices regarding the recommended preventive techniques.Theoretical Framework: The study is anchored on the Health Belief Model (HBM), which explores individuals’ perceptions of health threats and the benefits of preventive actions, and the Digital Generative Multimedia Tool Theory (DGMTT), which emphasizes the role of digital media in health communication.Method: A survey research design was employed to gather data from undergraduate students of Nnamdi Azikiwe University. The questionnaire assessed exposure to the campaign message, knowledge of self-breast examination steps, attitudes towards breast cancer prevention, and actual practice of recommended preventive techniques.Results: Findings indicate that a significant proportion of students have heard the campaign message on ABS Radio. However, less than half could recall the specific steps for breast self-examination. Additionally, more than half of the students are yet to practice the preventive techniques promoted in the campaign.Conclusion: Although the radio campaign effectively raises awareness, there is a gap between awareness and the retention and practice of preventive measures among students. Enhancing engagement and comprehension is essential to translate awareness into actionable practice.Unique Contribution: This study uniquely combines the application of the Health Belief Model and the Digital Generative Multimedia Tool Theory to evaluate the impact of a radio-based health campaign in a university setting, highlighting the need for diverse communication strategies to reach young adults effectively.Key Recommendations: It is recommended that a multi-media approach be adopted, leveraging online platforms and social media to reach the predominantly digital-native undergraduate population. Such strategies could improve message retention, understanding, and the adoption of preventive behaviours.

Rethinking Newspaper Survival in the Era of Artificial Intelligence Obi, Adaku Promise; Nwokeocha, Ifeanyi Martins
International Journal of Religion Education and Law Vol 4, No 2 (2025): August 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/ijrael.v4i2.6978

Artificial intelligence and the rise of other technologies have redefined the future of journalism. In all societies today, newspapers are merely struggling to survive, but the potential consequence of technology on the print media differs with the society’s technological history and awareness. AI have made information readily available to the public who were once the audience of newspapers. This paper looks at the potential challenges offered by AI to the traditional newspaper organisations, while also examining the prospect for the future, and calling for new strategies for print media to adapt and thrive in the era of AI. Using Critical Literature Review Approach (CLRA), the paper reviews from existing literature, and the opinions of other scholars about the consequences of AI on the survival of newspaper with focus on Nigeria. The paper concludes that newspapers in Nigeria have continued to survive because of the low level of AI adoption and use in Nigeria and Africa at large, which has made the public to continue to seek information from existing media platforms, but the rise of knowledge will offer severe consequences in the future.

Social Media and Agropreneurial Development in Nigeria Nwokeocha, Ifeanyi Martins
International Journal of Religion Education and Law Vol 4, No 2 (2025): August 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/ijrael.v4i2.6976

Social media has emerged as a powerful tool for fostering agro-preneurial development in Nigeria, leveraging digital platforms to connect farmers, agribusinesses, and stakeholders along the agricultural value chain. The use of social media in the agricultural sector offers numerous benefits, including access to market information, networking opportunities, knowledge sharing, and entrepreneurship support, which can enhance productivity, profitability, and sustainability in the agribusiness sector. Social media platforms provide agro-preneurs in Nigeria with a direct and cost-effective channel to market their products and services to a broader audience, beyond traditional physical boundaries. By leveraging digital platforms such as Facebook, Instagram, Twitter, and WhatsApp, agribusiness stakeholders can showcase their offerings, share information about their farming practices, and engage with potential customers in real-time. This study examined social media and agro-preneurial development in Nigeria: an assessment. Three objectives were formulated for the study and qualitative research methods were also adopted to underscore divergent literatures published in journals, books, websites, internet, etc to establish a perspective on the study. The study concluded that embracing social media as a tool for communication, marketing, and networking, agro-preneurs in Nigeria can tap into a wealth of resources, connect with like-minded individuals, and access market insights that can propel their businesses forward. The digital ecosystem facilitates information sharing, skills development, and partnership opportunities, enabling agribusiness stakeholders to stay competitive, innovate, and adapt to changing market dynamics in today's fast-paced and interconnected world. The study recommended that to maximize the benefits of social media for agro-preneurial development in Nigeria, it is essential to invest in digital literacy programs aimed at equipping agribusiness stakeholders with the necessary skills to navigate social media platforms effectively.

Breast Cancer: Knowledge, Attitude and Practice of OCI CerviBreast App Campaign Message on ABS 88.5 FM, Awka, Among Undergraduate Students of Nnamdi Azikiwe University Ezeonyejiaku, Njideka Patience; Onyejelem, Timothy Ekeledirichukwu; Nwokeocha, Ifeanyi Martins
International Journal of Religion Education and Law Vol 4, No 2 (2025): August 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/ijrael.v4i2.6564

Background: Breast cancer remains one of the leading causes of death among women in their productive years worldwide. Despite advances in treatment, prevention continues to be the most effective strategy to reduce mortality rates. Health communication campaigns across various media platforms play a vital role in educating and sensitizing the public on preventive measures. One such campaign is the OCI CerviBreast App Campaign, broadcast on ABS 88.5 FM, Awka.Objectives: This study aims to assess the level of awareness, attitude, and practice related to the OCI CerviBreast App campaign message among undergraduate students at Nnamdi Azikiwe University, Awka. Specifically, the research examines students' exposure to the campaign, evaluates their knowledge of breast cancer prevention, and investigates their attitudes and practices regarding the recommended preventive techniques.Theoretical Framework: The study is anchored on the Health Belief Model (HBM), which explores individuals’ perceptions of health threats and the benefits of preventive actions, and the Digital Generative Multimedia Tool Theory (DGMTT), which emphasizes the role of digital media in health communication.Method: A survey research design was employed to gather data from undergraduate students of Nnamdi Azikiwe University. The questionnaire assessed exposure to the campaign message, knowledge of self-breast examination steps, attitudes towards breast cancer prevention, and actual practice of recommended preventive techniques.Results: Findings indicate that a significant proportion of students have heard the campaign message on ABS Radio. However, less than half could recall the specific steps for breast self-examination. Additionally, more than half of the students are yet to practice the preventive techniques promoted in the campaign.Conclusion: Although the radio campaign effectively raises awareness, there is a gap between awareness and the retention and practice of preventive measures among students. Enhancing engagement and comprehension is essential to translate awareness into actionable practice.Unique Contribution: This study uniquely combines the application of the Health Belief Model and the Digital Generative Multimedia Tool Theory to evaluate the impact of a radio-based health campaign in a university setting, highlighting the need for diverse communication strategies to reach young adults effectively.Key Recommendations: It is recommended that a multi-media approach be adopted, leveraging online platforms and social media to reach the predominantly digital-native undergraduate population. Such strategies could improve message retention, understanding, and the adoption of preventive behaviours.

Communication For Development (C4D) and Environmental Sustainability in Nigeria Nwokeocha, Ifeanyi Martins; Obi, Adaku Promise
International Journal of Religion Education and Law Vol 4, No 2 (2025): August 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/ijrael.v4i2.6977

Communication for Development (C4D) strategies hold transformative potential in promoting environmental sustainability in Nigeria, particularly within diverse communities facing critical ecological challenges. This study investigates how C4D strategies have influenced environmental awareness and knowledge among the Nigerian populace through a qualitative approach. The study adopted three objectives: examine the extent to which C4D strategies have been utilised in promoting environmental awareness and knowledge among the Nigerian populace; identify the challenges associated with the application of C4D strategies in promoting environmental sustainability in Nigeria; and explore the opportunities for effective utilisation of C4D strategies in promoting environmental sustainability in Nigeria. The study founded its roots on the Diffusion of Innovation Theory (DOI) and Social Cognitive Theory (SCT). Interviews conducted across three Local Government Areas in Akwa Ibom: Eket, Onna, and Esit Eket reveal varying degrees of effectiveness in C4D implementations, highlighting both successes and challenges. While the advancement of mobile communications and social media platforms offers substantial outreach opportunities, barriers such as limited resources, cultural misalignment, and ineffective communication channels persist. Nonetheless, findings suggest potential pathways for enhancing C4D strategies by focusing on local contexts, fostering multi-stakeholder collaboration, and empowering communities toward proactive environmental stewardship. This research underscores the necessity of adapting C4D initiatives to resonate with local cultural frameworks and addresses the vital role of inclusive participation in achieving sustainable environmental outcomes in Nigeria.

Evaluation of Social Media Strategies in PR Practice by Tertiary Institutions in Nigeria Brown, George Nathan; Nwokeocha, Ifeanyi Martins; Ntegwung, Esther George
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Social media has altered the fabric of public relations practice, redefining how institutions communicate, build trust, and sustain reputation. Nigerian tertiary institutions, though historically reliant on conventional channels, are increasingly compelled to adopt digital platforms to engage stakeholders who now demand immediacy, accessibility, and participation. This study examined the social media strategies employed by selected tertiary institutions in Akwa Ibom State, with particular focus on their effectiveness in public relations practice. The study was hinged on the Uses and Gratifications Theory and the Situational Theory of Publics. The research employed a mixed-methods design, combining survey data from 165 public relations professionals, social media managers, and communication officers with semi-structured interviews conducted with purposively selected practitioners. Findings revealed that while institutions actively use platforms such as Facebook, WhatsApp, Instagram, and Twitter for information dissemination, branding, and interaction, strategic evaluation and measurement of effectiveness remain weak. Respondents highlighted challenges such as inadequate digital infrastructure, poor analytic skills, and limited institutional investment in new communication tools. Nevertheless, evidence pointed to the capacity of social media to advance institutional visibility, strengthen identity, and foster deeper relationships with students, alumni, and the wider community when strategies are deliberately crafted and consistently evaluated. The study concludes that social media is not merely a supplement to traditional public relations but a vital arena for dialogue and institutional storytelling. It recommends structured policies, enhanced training for communication staff, and stronger commitment to evaluation frameworks in order to maximise the transformative potential of digital engagement in Nigerian tertiary institutions.

Rethinking the Democratic Participant Media Theory for African Development and Good Governance: Issues and Perspectives from Nigeria Nwokeocha, Ifeanyi Martins
Journal Of Social Science (JoSS) Vol 4 No 9 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i9.510

This research examines the role of the Democratic-Participant Media Theory (DPMT) in promoting development and good governance in Africa, with a specific focus on Nigeria. Employing a qualitative analytical research approach, the study builds on an extensive review of literature from scholarly journals, books, and institutional reports. The findings indicate that African nations, particularly Nigeria, continue to grapple with political instability and underdevelopment, partly due to the ineffective application of imported Western democratic models and media frameworks. Denis McQuail's Democratic-Participant Media Theory is presented as a viable alternative that emphasizes grassroots participation, access to media, and the democratization of communication. The theory supports the use of media—including small-scale and local outlets—to enhance civic engagement, hold government accountable, and foster inclusive development. This study concludes that adopting DPMT can strengthen democratic processes, amplify citizen voices, and contribute to sustainable governance and development in Africa. It urges African leaders and policymakers to leverage media pluralism and participatory communication to achieve lasting political and socioeconomic progress.

Citizen Diplomacy Strategies in Football Supporter Communities: A Case Study of Reconciliation Between PSS Sleman and PSIM Yogyakarta Nurgiansah, T Heru; Danial, Endang; Rahmat; Mahpudz, Asep; Karim Suryadi; Nwokeocha, Ifeanyi Martins; Malihah, Elly
Jurnal Kewarganegaraan Vol. 22 No. 2 (2025): September 2025
Publisher : Department of Pancasila and Civic Education, Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jk.v22i2.64952

This article examines how rival football supporter communities in Yogyakarta, namely Slemania (PSS Sleman) and Brajamusti/Mataram Independent (PSIM Yogyakarta), interact. The urgency of this research is that citizen diplomacy is a critical new approach to de-escalating conflict while strengthening social bonds among supporters. The study identifies three key strategies within citizen diplomacy practiced by supporters: cross-group dialogue forums, collaborative social actions (such as blood donations and disaster relief), and digital campaigns aimed at reframing rivalry into an inclusive narrative of solidarity. Drawing on qualitative data from interviews and participant observation, the article analyzes practical implementation challenges, including intergenerational divides and institutional fragility. The findings suggest that while these initiatives remain uneven in reach, they have contributed to a significant reduction in intergroup violence and fostered renewed engagement with national identity among participants. This research offers empirical evidence that citizen-led diplomacy within football culture can serve as a transformative mechanism for social cohesion and civic integration in divided communities.

Online Customers Review and Buying Behaviour among Students at Heritage Polytechnic, Nigeria Nwokeocha, Ifeanyi Martins
Devotion : Journal of Research and Community Service Vol. 6 No. 10 (2025): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v6i10.25550

In the 21st century, the Internet has revolutionized advertising by providing businesses large and small alike unprecedented access to global audiences at lower costs and faster rates. However, this shift has also diminished advertisers’ monopoly over information, giving rise to a consumer-centric economy where users actively engage in evaluating and discussing product experiences online. This study aims to examine how online product reviews influence consumer perception and buying behavior. Employing a survey research design, data were collected through electronic questionnaires from a sample of 333 respondents, determined according to Phillip Meyer’s sampling recommendation. The results reveal that continuous online discussions and reviews significantly affect consumers’ purchasing decisions, as they tend to rely heavily on peer opinions before making a purchase. Negative reviews were found to reduce purchase intention, while positive feedback strengthened brand trust and loyalty. The study concludes that online product reviews play a crucial role in shaping consumer behavior in the digital marketplace. It implies that advertisers and product manufacturers must actively monitor, respond to, and integrate consumer feedback into product improvement strategies to foster positive perceptions and sustain competitiveness in an increasingly transparent digital environment.

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