International Journal of Global Sustainable Research
Vol. 2 No. 3 (2024): March 2024

Gender Stereotypes in Nigerian Advertising: A Critical Discourse

Akpan, Uwem Asuquo (Unknown)
Umoren, Philomena (Unknown)
Nwokeocha, Ifeanyi Martins (Unknown)

Article Info

Publish Date
25 Apr 2024

Abstract

The study explores gender stereotypes in Nigerian advertising, focusing on their impact on societal perceptions, attitudes, and consumer buying behaviors. It uses feminist and social constructionism theory to provide a critical discourse on the issue. The study concludes that advertisers and marketers play a crucial role in influencing societal attitudes and perceptions through their campaigns. It suggests that advertisers should actively seek to represent a diverse range of gender identities, reflecting the complexity and diversity of Nigerian society. This can include showcasing individuals from different gender identities, backgrounds, and experiences, contributing to a more inclusive and representative portrayal of gender in advertising.

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Journal Info
International Journal of Global Sustainable Research
Website

Abbrev

ijgsr

Publisher

MULTITECH PUBLISHER

Subject

Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

International Journal of Global Sustainable Research (IJGSR) is an international, double-blind peer-reviewed, open-access journal published by Multitech Publisher. IJGSR publishes original and full-length articles that reflect cutting-edge research and developments in both theoretical and practical ...