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All Journal MASTER: Jurnal Manajemen Strategik Kewirausahaan
Aleng, Aleng
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Economics, Econometrics & Finance Education

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Soft skills: Tinjauan Kemampuan Kerjasama dan Komunikasi dalam Mempengaruhi Kinerja Pelaku UMKM: Soft skills: Review of Cooperation and Communication Skills in Influencing the Performance of MSME Actors Shima, Putri; Permatasari, Nur Intan; Aleng, Aleng
MASTER: Jurnal Manajemen Strategik Kewirausahaan Vol. 3 No. 1 (2023): MASTER: Jan 2023
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/master.v3i1.693

Abstract

Penelitian ini untuk menguji pengaruh soft skills yang terdiri dari kemampuan kerjasama dan komunikasi dalam mempengaruhi kinerja pelaku UMKM. Penelitian dilakukan di Bekasi dengan memberikan kuesioner penelitian kepada 30 pelaku UMKM dalam bentuk google form. Analisis data menggunakan regresi linier berganda melalui uji instrumen, uji persyaratan analisis, uji model dan uji hipotesis. Temuan penelitian adalah adanya pengaruh kemampuan kerjasama dan komunikasi terhadap kinerja pelaku UMKM dengan arah positif. This study is to test the influence of soft skills consisting of cooperation and communication skills in influencing the performance of MSME actors. The research was conducted in Bekasi by providing research questionnaires to 30 MSME actors in the form of a google form. Data analysis uses multiple linear regression through instrument test, analysis requirements test, model test and hypothesis test. The findings of the study are the influence of cooperation and communication skills on the performance of MSME actors in a positive direction.
Co-Authors Permatasari, Nur Intan Shima, Putri