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All Journal Nawasena: Jurnal Ilmiah Pariwisata
Muhammad Arif Winata
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Economics, Econometrics & Finance

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Pengaruh Kepuasan Wisatawan Dan Citra Destinasi Terhadap Minat Kunjungan Ulang Di Kota Lama Semarang Aletta Dewi Maria; Ray Octafian; Dyah Palupiningtyas; Isnu Hadi Sunarko; Muhammad Arif Winata; Perez Eben Ezer Sidabutar
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 1 (2024): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i1.1320

Abstract

The Old Town of Semarang is a famous tourist destination in Indonesia, with the potential to captivate tourists to return. This study aims to examine the impact of tourist satisfaction and perception of destination image on the intention to revisit the Old Town of Semarang. The research employs a quantitative approach through a survey. Data was collected through questionnaires given to tourists visiting the Old Town of Semarang. The research findings indicate that tourist satisfaction and destination image have a positive and significant influence on the intention to revisit. Tourist satisfaction positively contributes to the intention to revisit because satisfied tourists are more likely to return. Additionally, destination image also positively influences the intention to revisit as tourists with a positive perception of the destination are more likely to return. These findings provide insights for tourism destination managers to enhance tourists' interest in revisiting.
Co-Authors Isnu Hadi Sunarko Maria Th, Aletta Dewi Palupiningtyas, Dyah Perez Eben Ezer Sidabutar Ray Octafian