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All Journal International Journal of Social Service and Research Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Amalia, Tria
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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MOTIVES FOR USING THE @NGEDRAKOR_YUKK TIKTOK ACCOUNT AS A KOREAN DRAMA STREAMING PLATFORM Finanda, Siska Virgina; Sudrajat, Anazia; Amalia, Tria; Nurfalah, Farida; Wihayati, Welly
International Journal of Social Service and Research Vol. 4 No. 9 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i9.855

Abstract

The Korean Wave (Hallyu) phenomenon is the impact of the presence of the internet, one of which is Korean drama.  The great interest in Korean dramas has led to the formation of the K-Drama Lovers community.   Korean dramas can be accessed by viewers via legal streaming platforms.  However, this platform is starting to be challenged by the existence of illegal platforms via social media, such as TikTok.  The distribution of Korean dramas via the TikTok account @ngedrakor_yukk is done by uploading parts of Korean drama episodes in a row in short video format.  The research aims to understand the motives for using the TikTok account @ngedrakor_yukk as a Korean drama streaming platform through the Uses and Gratifications Theory approach.  The research subjects were followers of the TikTok account @ngedrakor_yukk. The research used qualitative methods with data collection techniques through observation, interviews and literature studies.  The research results show that the motive for watching Korean dramas on the TikTok account @ngedrakor_yukk is driven by four motives, most followers use the information motive to look for recommendations and ratings of Korean dramas on the TikTok account @ngedrakor_yukk, some followers use the personal identity motive to seek inspiration from the drama's moral values  Korea on the TikTok account @ngedrakor_yukk,  some followers use social integrity motives to interact with fellow Korean drama viewers on TikTok, and most informants use entertainment motives to seek enjoyment from entertaining Korean drama content accompanied by attractive TikTok features.
Analisis Kelayakan Bisnis Terhadap Aspek Pasar pada Usaha Laundrybox di Tanjungpinang : Penelitian Afriyadi, Afriyadi; Amelia, Amelia; Zalma, Delvina Azalia; Sulanjari, Halimah; Kheirani, Meilita Putri; Anggraini, Rezi; Sellina, Sellina; Putri, Tri Yuni; Amalia, Tria; Lestari, Vita Ayu
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3786

Abstract

This study examines the feasibility of LaundryBox Branch 60 in Tanjungpinang based on market aspects using a marketing mix approach that includes product, price, place, and promotion. The research method used is descriptive qualitative with data collection through observation, direct interviews with employees, and literature studies from secondary sources. The results of the analysis show that LaundryBox provides a variety of laundry services that suit the lifestyle of urban communities with high mobility, such as kilo laundry, single item laundry, and express services with varying completion times. Competitive pricing that is comparable to the quality of service, as well as a strategic location in the Tugu Pahlawan area, provide easy access for customers from various segments such as students, office workers, and young families. Digital promotion strategies through social media and membership programs effectively increase loyalty and expand market share. In addition, free pick-up and delivery services expand market reach and provide added value. Overall, LaundryBox is considered feasible from a market perspective and has strong growth prospects with good competitiveness in the Tanjungpinang area. Recommendations are given to strengthen digital promotion and service development for business sustainability.
Co-Authors Afriyadi, Afriyadi Amelia Amelia Anggraini, Rezi Farida Nurfalah, Farida Finanda, Siska Virgina Kheirani, Meilita Putri Lestari, Vita Ayu Putri, Tri Yuni Sellina, Sellina Sudrajat, Anazia Sulanjari, Halimah Welly Wihayati, Welly Zalma, Delvina Azalia