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All Journal Jurnal Ilmiah Publika International Journal of Social Service and Research Indonesian Journal of Multidisciplinary Science Journal of Social Science Matriks Indonesian Journal of Advanced Research (IJAR) Journal Of Public Policy (Social Politics) Sciences (Polisci) Journal Socio Humanities Review Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Welly Wihayati, Welly
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences

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MOTIVES FOR USING THE @NGEDRAKOR_YUKK TIKTOK ACCOUNT AS A KOREAN DRAMA STREAMING PLATFORM Finanda, Siska Virgina; Sudrajat, Anazia; Amalia, Tria; Nurfalah, Farida; Wihayati, Welly
International Journal of Social Service and Research Vol. 4 No. 9 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i9.855

Abstract

The Korean Wave (Hallyu) phenomenon is the impact of the presence of the internet, one of which is Korean drama.  The great interest in Korean dramas has led to the formation of the K-Drama Lovers community.   Korean dramas can be accessed by viewers via legal streaming platforms.  However, this platform is starting to be challenged by the existence of illegal platforms via social media, such as TikTok.  The distribution of Korean dramas via the TikTok account @ngedrakor_yukk is done by uploading parts of Korean drama episodes in a row in short video format.  The research aims to understand the motives for using the TikTok account @ngedrakor_yukk as a Korean drama streaming platform through the Uses and Gratifications Theory approach.  The research subjects were followers of the TikTok account @ngedrakor_yukk. The research used qualitative methods with data collection techniques through observation, interviews and literature studies.  The research results show that the motive for watching Korean dramas on the TikTok account @ngedrakor_yukk is driven by four motives, most followers use the information motive to look for recommendations and ratings of Korean dramas on the TikTok account @ngedrakor_yukk, some followers use the personal identity motive to seek inspiration from the drama's moral values  Korea on the TikTok account @ngedrakor_yukk,  some followers use social integrity motives to interact with fellow Korean drama viewers on TikTok, and most informants use entertainment motives to seek enjoyment from entertaining Korean drama content accompanied by attractive TikTok features.
The Effect of Using the Tiktok Social Platform on the Communication Behavior of Modern Society Ardiansyah, Fiqih; Ashori, Muhammad Aqbal; Aditya, Rangga; Wihayati, Welly
Jurnal Polisci Vol 2 No 4 (2025): Vol 2 No 4 March 2025
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v2i4.528

Abstract

Background. The development of the times from year to year cannot be separated from the internet. The internet also influences the rapid advancement of communication technology. One example of advances in communication technology is the digitization of media or social media platforms such as TikTok. Aim. This research aims to find out how TikTok's social media platforms affect people's communication patterns. Methods. This research uses multiple linear regression analysis, which was conducted using the SPSS application data processing tool. Questionnaires were distributed to 80 people in Sumber District to obtain primary data. Result. According to the study's findings, the digitization of social media platforms like TikTok significantly impacts people's behavior in Sumber District. In addition to being a marketplace for goods and services, educational institutions can use TikTok as an interactive learning tool to enhance education and promote MSME goods in the Sumber District community. Conclusion. However, TikTok also has a detrimental effect on its users, as shown by the lack of ethics and disdain for parents. Implication. Therefore, every community needs to have self-control and management in using the TikTok application.
Peran Endorsement @Ndshvv dan @Fuziyah_alya dalam Mempromosikan Camille Beauty di Media Sosial Tiktok Hanaya, Dinda; Sendi Ziharani, Pipit; Nurfalah, Farida; Wihayati, Welly
Matriks Jurnal Sosial dan Sains Vol. 6 No. 1 (2024): Matriks: Jurnal Sosial dan Sains
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/matriks.v6i1.1005

Abstract

Fenomena yang saat ini sedang trend dalam mempromosikan produk yaitu dengan menjadi key opinion leader salah satunya dengan menjadi endorser. Tujuan dari penelitian ini adalah bagaimana konten promosi @ndshvv dan @fuziyah_alya dalam mempromosikan, apa saja peran yang membedakan konten dan apa saja kelebihan dan kekurangan dalam konten promosi @ndshvv dan @fuziyah_alya. Metode penelitian menggunakan analisis deskriptif kualitatif dengan pengumpulan data melalui wawancara, observasi, literatur jurnal, buku dan purposive sampling sebanyak 2 Informan. Teori yang digunakan yaitu teori Celebrity Endorser dan teori Typical Person Endorser menurut Shimp 2023. Hasil penelitian menunjukkan bahwa : 1. Konten promosi @ndshvv sangat menarik karena terdapat banyak sekali promo terlebih @ndshvv sebagai owner dan konten promosi @fuziyah_alya menunjukan testimoni pemakaian secara langsung sehingga menguatkan keinginan pembelian konsumen. 2. Peran yang dilakukan oleh @ndshvv dalam mempromosikan Camille Beauty meyakinkan, membujuk, merayu dan mempengaruhi konsumen untuk membeli produknya dengan memanfaatkan popularitas. Peran yang dilakukan oleh @fuziyah_alya dalam konten promosi Camille Beauty, memiliki keterampilan dalam menyampaikan pesan serta jujur dalam menyampaikan keunggulan produk memberikan pesan dan kesanya saat mengguunakan Camille Beauty. 3.Kelebihan @ndshvv dapat membuka peluang target pasar yang baru  jadi semakin banyaknya orang yang akan melihat konten endorse dari produk Camille Beauty, dan kelebihan @fuziyah_alya, berusaha untuk memberikan gambaran yang lebih rinci tentang produk, termasuk fitur, spesifikasi, kualitas, dan performanya. Kekurangan konten promosi @ndshvv harus selalu menjaga reputasi. Kekurangan konten promosi @fuziyah_alya dikarenakan belum mempunyai cukup banyak pengikut maka konten promosinya belum tersebar.
Persuasive Communication of Beauty Salon Digital Ads on the Instagram Account @della.beautybar Rhaisa, Esa Astrid; Elisa, Nur; Nurfalah, Farida; Wihayati, Welly
Journal Of Social Science (JoSS) Vol 4 No 5 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i5.454

Abstract

Digital technology and the internet have revolutionized the way businesses operate, allowing them to reach a wider range of targets, increase efficiency, and accelerate growth. The beauty industry, including the beauty salon Della Beautybar, relies heavily on advertising to increase visibility and win customers. The purpose of this study was to analyze the persuasive communication applied by Della Beautybar Beauty Salon through digital advertising on Instagram. The conclusion of this study is that the persuasive communication applied by Della Beautybar can influence the customer's decision to place an order. The methodology of this study is the use of a qualitative approach with data technique analysis in the form of observation, interviews and documentation attachments. The sample of this study is the Instagram post of Della Beautybar, the owner of the Beauty Salon and the respondents who were selected purposively. This research was conducted for 2 months. The results of this study show that the persuasive communication and advertising implemented by Della Beautybar are successful in attracting attention and building customer loyalty. This includes engaging visual content, building customer interest with promotions and testimonials, providing superior service through quality, and making decisions with easy access to reservations. The recommendation from this study is that Della Beautybar needs to continue to improve the quality of visuals and information conveyed through Instagram, as well as improve interaction with customers to maintain customer trust and loyalty
TRANSFORMASI DIGITALISASI E-AGENDA DALAM MENINGKATKAN PELAYANAN PUBLIK PADA DESA PALIMANAN TIMUR Wihayati, Welly; Bharoto, Rd. Mahendra Haryo; Fajarianto, Otto; Afriani, Linda
Jurnal Ilmiah Publika Vol 11 No 1 (2023): Jurnal Ilmiah Publika
Publisher : Faculty of Social and Political Sciences, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/publika.v11i1.8664

Abstract

Pandemi COVID-19 juga mempercepat transformasi virtual di berbagai negara. Secara makro, transformasi virtual berdampak positif terhadap perekonomian. transformasi pelayanan publik dari model manual (konvensional) sehingga dapat diprioritaskan melalui perangkat elektronik (online). Sejak pandemi Covid-19, aplikasi dan website terus dioptimalkan oleh pemerintah agar dapat memberikan layanan kepada masyarakat. Menyadari besarnya manfaat transformasi digital, Presiden Joko Widodo pada Rapat Terbatas tentang Perencanaan Transformasi Digital. Daerah Cirebon memiliki potensi yang cukup besar dalam pengembangan sumber daya masyarakat di masa mendatang. Bidang Pelayanan E-Government di Cirebon sebagai unsur lini dipimpin oleh seorang Kepala Bidang. Penelitian ini menggunakan jenis penelitian observasional. Bentuk pengumpulan data dengan dokumen, observasi dan wawancara mendalam kemudian peneliti menguji kredibilitas dan melakukan analisis data meliputi reduksi data, penyajian data dan kesimpulan penelitian. pelaksanaan program, diperlukan evaluasi. Dalam proses evaluasi ini akan dilihat apa kelemahan atau kekurangan dari Transformasi Digitalisasi E-Agenda dalam Peningkatan Pelayanan Publik di Desa Palimanan Timur.
Food Vlogger Reels Content @Makanbarengading on Instagram Social Media in Fostering Interest in Culinary Tourism in Cirebon City Aviantineke, Vradnya Paramitha; Nurfalah, Farida; Wihayati, Welly
International Journal of Social Service and Research Vol. 5 No. 7 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i7.1275

Abstract

Cirebon City, with its diverse culinary and cultural richness, stands as a potential culinary tourism destination due to the uniqueness of its specialties, such as empal gentong, nasi jamblang, and tahu gejrot, which attract both local and foreign tourists. This study explores the influence of food vlogger @makanbarengading’s Instagram Reels content in cultivating culinary tourism interest in Cirebon City. As digital media increasingly shapes consumer behavior—especially among millennials and Gen Z—visual content such as short-form videos has become a powerful tool for destination promotion. Using a qualitative descriptive approach, this research analyzes the thematic elements, visual strategies, and engagement metrics of selected Reels posted by @makanbarengading. The findings indicate that well-curated food content showcasing local Cirebon delicacies, combined with narrative authenticity and visual aesthetics, significantly attracts viewers and encourages culinary exploration. Furthermore, the strategic use of Instagram features such as location tagging, trending audio, and call-to-action captions enhances audience interest and interaction. This study underscores the role of digital influencers as key agents in tourism promotion and provides insights for stakeholders in Cirebon’s tourism and food sectors to optimize their social media strategies.
Analysis of Emina Product Endorsements on the Instagram Account @tasyafarasya for Teenagers Haliza, Sabina Nur; Majdiyyah, Hamidah; Nurfalah, Farida; Wihayati, Welly
Indonesian Journal of Advanced Research Vol. 4 No. 9 (2025): September 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i9.15409

Abstract

Endorsement is a promotional strategy that has been widely used in the marketing world to increase attractiveness and trust in a product. This study aims to analyze @tasyafarasya's endorsement of Emina products among teenagers through Instagram. With a qualitative descriptive approach, data was collected through interviews and documentation studies using purposive sampling techniques as many as 5 informants. The results showed that @tasyafarasya succeeded in building credibility as a celebrity endorser through competence in the beauty world, honesty in providing product Emina reviews, and her attractiveness. The followers rated the shared content as very informative, transparent, and easy to understand, which encouraged them to try Emina products. These findings support the theory of source credibility by Hovland and Weiss (1951), which states that the competence, trustworthiness, and attractiveness of endorsers affect the effectiveness of the message conveyed.
Sorting waste saving gold: CSR innovation The Gade Clean and Gold PT Pegadaian Cirebon Area Tiyarna, Achmad Ivan; Santoso, Akbar Putra; Brian, Calvino; Khumayah, Siti; Wihayati, Welly
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 10 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i10.922

Abstract

The Gade Clean and Gold program is a CSR program from the central Pegadain which aims to develop gold savings that specialize in each area to find waste banks in their respective regions to collaborate with and are committed to taking part in overcoming waste problems in Indonesia through waste management. Cirebon City is part of the PT (Perseudota Indonesia) The Gaga Clean And Gold program, aiming to address its significant waste problem. The purpose of this research is to explain the management of The Gage Clean and Silver program. The data is divided into primary, obtained through interviews with Public Relations and Marketing Executive employees of PT, and secondary, sourced from literature such as books, journals, and newspapers. The researchers used qualitative approach with descriptive qualitative method. The results of the research are as follows. Firstly, PT has planned The GAGE program to find information on the best waste bank information with the Financial Services Authority (OJK), approach by gathering waste bank managers and the community, budget management for waste bank infrastructure. Secondly, it motivates stakeholders by forming company awareness by providing injections of funds to waste banks to improve infrastructure facilities in the form of creating waste bank parks, renovating waste bank warehouses and providing gowes cars for waste transportation activities made by PT. Finally, the suggestions that can be given by researchers through the results of research on the management and management of the Gade clean and gold program are as following.
Restoring @bajuyuli Business Image on Instagram Social Media in Facing the Threat of Cyber Crime Phishing Zianisya, Salwa Rahma; Rosyidudin, Eki; Khotimah, Ima Khusnul; Nurfalah, Farida; Wihayati, Welly
Indonesian Journal of Advanced Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i11.10640

Abstract

This research has a background regarding phishing and business image. This study aims to find out the recovery of business image by the @bajuyuli team and to find out the efforts to prevent cyber crime phishing by the @bajuyuli team. This research uses qualitative data analysis methods and techniques. The technique for determining informants in this study uses the purposive sampling technique. The purposive sampling technique is a method of selecting samples based on the desired goal by the researcher. With this technique, the researcher used three informants consisting of, @bajuyuli business owners, Instagram @bajuyuli admins, and customer @bajuyuli. The results of the research emphasized the importance of transparency, data security, and the role of Public Relations in overcoming crises and strengthening business reputations in the digital world. Efforts to combat such attacks require quick and effective recovery measures, as well as increased cybersecurity awareness among business owners and teams. This research provides insight into the importance of protecting business image from cyber attacks.
Marketing Communication Through Instagram Account @cikadongdong_rivertubing as an Effort to Introduce The Cikadongdong River Tubing Tourism Object in Payung Village, Rajagaluh District, Majalengka Regency Arun, Regina; Nurfalah, Farida; Wihayati, Welly
Journal Socio Humanities Review Vol 1 No 1 (2021): VOLUME 1 NUMBER 1 MARCH 2021
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v1i1.5871

Abstract

The research is motivated by the development of technology that support social media as a new dimension in developing the need to find information and knowledge. Social media that is popular among the people one of which is social media instagram, there are also popular accounts in it, one of which is the instagram account @cikadongdong_rivertubing which discusses information about the Cikadongdong River Tubing tourist attraction located in Payung Village, Rajagaluh Sub-district, Majalengka Regency presented in the form of photos and videos and there is information to explain the photos and videos uploaded. The aim of this research is (1) To find out how marketing communication through instagram as an effort to introduce Cikadongdong River Tubing attractions in Payung Village, Rajagaluh District, Majalengka Regency (2) To find out the marketing communication constraints faced by managers in introducing attractions through instagram (3) To find out the effort made by managers in dealing with obstacles when introducing attractions through instagram. The method of thus research used in this thesis is a descriptive qualitative research method with data collection that carried out by means of interviews, ibservation, and documentation using five informants, one kay informant is the manager and admin of the instagram account @cikadongdong_rivertubing, and four supporting informants namely visitor and followers of the instagram account @cikadongdong_rivertubing. The results of the study concluded that, (1) Marketing communication through social media instagram in the digital age is an effective way of being able to attract visitors (2) The obstacle faced by the instagram account admin @cikadongdong_rivertubing is the lack of public interest in reading (3) The effort made by the instagram account admin @cikadongdong_rivetubing in dealing with obstacles is to clarify the caption with an interesting photo upload.
Co-Authors Alfarizi, Febian Amalia, Tria Ardiansyah, Fiqih Arief Rachman Arun, Regina Ashori, Muhammad Aqbal Aviantineke, Vradnya Paramitha Bharoto, Rd. Mahendra Haryo Brian, Calvino Delima Puspa Indah, Delima Puspa Elisa, Nur Farida Nurfalah, Farida Fauziah, Riska Finanda, Siska Virgina Fitria . Haliza, Sabina Nur Hanaya, Dinda Hery Nariyah Khotimah, Ima Khusnul Liling Kuning, Liling Linda Afriani Majdiyyah, Hamidah Meta Yuniar, Meta Moh Sutarjo Mukarto Siswoyo Nabila, Nihayatun Otto Fajarianto Puspahade, Debi RANGGA ADITYA Reza Maulana Rhaisa, Esa Astrid Rosyidudin, Eki Santoso, Akbar Putra Sari, Ana Lufita Sendi Ziharani, Pipit Siraj, Nurudin Siti Khumayah Sudrajat, Anazia Tanjung, Lutfiyanah Tiyarna, Achmad Ivan Zianisya, Salwa Rahma