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All Journal International Journal of Social Service and Research E-Amal: Jurnal Pengabdian Kepada Masyarakat
Dwiputri, Tristiayu Permata
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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EFFECTIVENESS OF CSR COMPANION COMMUNICATION RELATIONSHIP TOWARDS PROGRAM SUCCESS RATE (CASE STUDY ON CSR PROGRAM TO REDUCE STUNTING PT PLN INDONESIA POWER UBP JERANJANG WEST LOMBOK) Febriani, Baiq I'ing Nadia; Fajarica, Shinta Desiyana; Budiyanto, Teguh; Dwiputri, Tristiayu Permata
International Journal of Social Service and Research Vol. 4 No. 9 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i9.902

Abstract

Stunting represents a developmental impairment in children resulting from malnutrition, recurrent infections, and inadequate psychosocial stimulation. Addressing this issue requires comprehensive strategies and concerted efforts. As part of the initiative to reduce stunting prevalence, PT PLN Indonesia Power UBP Jeranjang has implemented a Corporate Social Responsibility (CSR) program aimed at alleviating stunting through training and supplementary feeding (PMT), in collaboration with CSR facilitators from the company. Effective communication by these facilitators plays a crucial role in the program's success. Therefore, this study aims to investigate the existence of a positive and significant relationship between the effectiveness of CSR facilitator communication at PT PLN Indonesia Power UBP Jeranjang in West Lombok and the success of the CSR program in reducing stunting. The research adopts a quantitative approach. Data were gathered through questionnaire and document analysis. Data analysis employed Spearman Rank correlation and descriptive statistics. The findings indicate a significant positive correlation between CSR facilitator communication effectiveness and program success, with a significance level of 0.002 and a correlation coefficient of 0.383. Therefore, the null hypothesis (H0) is rejected and the alternative hypothesis (Ha) is accepted.
PERSEPSI MITRA BINAAN TERHADAP PROGRAM PEMBERDAYAAN UMKM TAMAN PURI AYU OLEH PT PLN INDONESIA POWER UBP JERANJANG DI DESA TAMAN AYU KABUPATEN LOMBOK BARAT Fatmawati, Bella; Hadi, Agus Purbathin; Riyayanatasya, Yy Wima; Dwiputri, Tristiayu Permata; Soaedy, Febbri Herning
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3: September-Desember 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i3.3547

Abstract

This study aims to determine the perception of fostered partners on the Taman Puri Ayu MSME empowerment program by PT PLN Indonesia Power UBP Jeranjang in Taman Ayu Village, West Lombok Regency. The method used in this research is descriptive qualitative. The data collection techniques used were observation, in-depth interviews, and documentation. Determination of informants in this study used purposive sampling technique, and involved four main informants and two supporting informants. The data analysis technique formulated is Miles and Huberman's with the stages of data reduction, data presentation, and conclusion drawing/verification. The results of this study indicate that the Taman Puri Ayu MSME empowerment program by PT PLN Indonesia Power UBP Jeranjang has several positive impacts, including increased business management skills, product packaging and marketing, which are obtained through training, mentoring, and coaching provided by PT PLN Indonesia Power UBP Jeranjang. Thus making the fostered partners feel more confident in developing their business, especially in expanding the local product market. In addition, the support facilities provided also help increase production capacity, although there are obstacles in communication and fulfillment of production equipment needs, which are still challenges that need to be improved. Overall, the program is considered beneficial, but still requires improvement in certain aspects
Co-Authors Fajarica, Shinta Desiyana Fatmawati, Bella Febriani, Baiq I'ing Nadia Hadi, Agus Purbathin Riyayanatasya, Yy Wima Soaedy, Febbri Herning Teguh Budiyanto, Teguh