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STRATEGI PROMOSI, KUALITAS PRODUK, DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN DAN MINAT MEREFERENSIKAN RUMAH PADA PURI CAMAR LIWAS PT. CAMAR SAPTA GANDA Budiyanto, Teguh
Jurnal Berkala Ilmiah Efisiensi Vol 16, No 4 (2016): Jilid 5
Publisher : Sam Ratulangi University

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh strategi promosi terhadap keputusan pembelian rumah pada perumahan puri camar liwas PT. camar sapta ganda. untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian rumah pada perumahan puri camar liwas PT. camar sapta ganda, serta untuk mengetahui pengaruh desain terhadap keputusan pembelian rumah pada perumahan puri camar liwas PT. camar sapta ganda. Metode penelitian adalah kuantitatif dengan jumlah sampel sebanyak 75 responden. Analisis data dalam penelitian ini menggunakan analisis jalur. Hasil penelitian yaitu strategi promosi dan kualitas produk tidak berpengaruh signifikan terhadap keputusan pembelian perumahan di Puri Camar Liwas dari PT. Camar Sapta Ganda. Sedangkan desain berpengaruh signifikan terhadap keputusan pembelian perumahan di Puri Camar Liwas dari PT. Camar Sapta Ganda; strategi promosi, kualitas produk, serta desain berpengaruh signifikan terhadap minat mereferensikan untuk pembelian perumahan di Puri Camar Liwas dari PT. Camar Sapta Ganda baik secara langsung ataupun tidak langsung melalui keputusan pembelian; keputusan pembelian secara langsung tidak berpengaruh terhadap minat mereferensikan pembelian perumahan di Puri Camar Liwas dari PT. Camar Sapta Ganda. Saran yaitu pihak perusahaan PT. Camar Sapta Ganda sebagai developer perumahan Puri Camar Liwas perlu memperhatikan hasil temuan penelitian ini dalam rangka meningkatkan keputusan pembelian perumahan mereka baik yang sudah ada maupun di masa yang akan datang serta meningkatkan keinginan atau minat mereferensikan perumahan mereka di masa yang akan datang. Perusahaan lainnya yang bergerak di bidang industri perumahan juga perlu memperhatikan hasil temuan penelitian ini dengan meningkatkan strategi promosi, kualitas produk, serta desain perumahan mereka dalam rangka meningkatkan keputusan pembelian dan minat mereferensikan perumahan mereka pada konsumen lainnya. Peneliti yang ingin meneliti seperti penelitian ini bisa mereplikasi model penelitian ini yang dilakukan pada obyek, lokasi, perusahaan, serta industri lain untuk mengetahui kinerja pegawai pada organisasi lain.
Fun and Exciting Research in Competitive Research Design Kadarwati, Sri; Sumarni, Woro; Wijaya, Atika; Alauhdin, Mohammad; Kurniawan, Cepi; Huda, Nuril; Budiyanto, Teguh; Pramestia, Rena Aliya; Azzahra, Elvara Siti
Jurnal Abdimas Vol 27, No 2 (2023): December 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/abdimas.v27i2.48396

Abstract

Research involving high school students or equivalent has been in great demand in recent years. Various ministries , government institutions and universities have launched various competitive research programs and events competition based research for SMA/MA level. Students and teachers at MAN 1 Semarang City have so far experienced many difficulties in designing competitive research. The achievements made by MAN 1 Semarang City students in the field of research are still very limited. The limited research experience of accompanying teachers could also be one of the causes. Collaboration with universities as institutions that not only provide education and teaching, but also research development, is a must. Therefore, assistance in designing research that is worthy of being competed in prestigious research competitions by the Semarang State University community service team is very important. Mentoring activities are carried out in the fields of science, technology and social humanities, involving Semarang State University research experts from both fields of study. This activity involved 31 students from MAN 1 Semarang City who were members of the madrasa research program along with 9 research assistant teachers from various fields of science. Activities include assistance in several phases of competitive research design, namely creating research ideas, drafting and finalizing research designs. This activity received a very good response and was seen as being able to help students and research assistant teachers at MAN 1 Semarang City in generating brilliant research ideas with novelty or novelty and high usefulness for the advancement of science and technology. A total of three proposal titles were produced from this activity ; one title in the field of social and human affairs and two titles in the field of science and technology. The obstacles in implementing mentoring are felt by teachers and students who have to spare time between busy teaching and learning activities at madrasas. The implementing team expressed its appreciation to the research supervisors and students who had successfully prepared research proposals to the final stage.
EFFECTIVENESS OF CSR COMPANION COMMUNICATION RELATIONSHIP TOWARDS PROGRAM SUCCESS RATE (CASE STUDY ON CSR PROGRAM TO REDUCE STUNTING PT PLN INDONESIA POWER UBP JERANJANG WEST LOMBOK) Febriani, Baiq I'ing Nadia; Fajarica, Shinta Desiyana; Budiyanto, Teguh; Dwiputri, Tristiayu Permata
International Journal of Social Service and Research Vol. 4 No. 9 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i9.902

Abstract

Stunting represents a developmental impairment in children resulting from malnutrition, recurrent infections, and inadequate psychosocial stimulation. Addressing this issue requires comprehensive strategies and concerted efforts. As part of the initiative to reduce stunting prevalence, PT PLN Indonesia Power UBP Jeranjang has implemented a Corporate Social Responsibility (CSR) program aimed at alleviating stunting through training and supplementary feeding (PMT), in collaboration with CSR facilitators from the company. Effective communication by these facilitators plays a crucial role in the program's success. Therefore, this study aims to investigate the existence of a positive and significant relationship between the effectiveness of CSR facilitator communication at PT PLN Indonesia Power UBP Jeranjang in West Lombok and the success of the CSR program in reducing stunting. The research adopts a quantitative approach. Data were gathered through questionnaire and document analysis. Data analysis employed Spearman Rank correlation and descriptive statistics. The findings indicate a significant positive correlation between CSR facilitator communication effectiveness and program success, with a significance level of 0.002 and a correlation coefficient of 0.383. Therefore, the null hypothesis (H0) is rejected and the alternative hypothesis (Ha) is accepted.
Desain penelitian tindakan kelas berbasis ethno-science di MTs-MA Tahfidh Yanbu’ul Qur’an 2 Muria Kabupaten Kudus untuk meningkatkan profesionalisme guru Sumarni, Woro; Kadarwati, Sri; Wahyuni, Sri; Wibawanto, Wandah; Findayani, Aprillia; Huda, Nuril; Fadhilah, Nurul; Budiyanto, Teguh; Hidayah, Aida Nur
Abdimas Siliwangi Vol. 8 No. 1 (2025): Februari 2025
Publisher : IKIP SILIWANGI

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Abstract

Guru-guru di MTs dan MA Tahfidh Putri Yanbu’ul Qur’an 2 Muria Kabupaten Kudus sebagian besar belum mengenal tentang pendekatan ethno-science dalam pembelajaran di sekolah. Guru juga belum pernah merancang dan melakukan PTK, terlebih yang mengintegrasikan dengan pendekatan ethno-science. Padahal, pendekatan ethno-science mampu memperbaiki proses pembelajaran di kelas dengan membekali siswa dengan keterampilan abad 21. Selain itu, mampu merancang dan melaksanakan PTK adalah satu dari kriteria professionalisme guru dalam pembelajaran di sekolah. Kegiatan ini bertujuan untuk memberikan keterampilan guru-guru untuk merancang PTK berbasis ethno-science bagi guru-guru MTs dan MA Tahfidh Putri Yanbu’ul Qur’an 2 Muria Kabupaten Kudus. Kegiatan ini dilaksanakan dengan melibatkan pakar-pakar penelitian kependidikan baik bidang saintek maupun soshum. Kegiatan dibagi dalam tiga tahap yaitu seminar, workshop (pendampingan) dan umpan-balik. Kegiatan ini mendapatkan respon yang sangat baik dari khalayak sasaran dilihat dari kuisionaer yang diisi oleh peserta. Kegiatan ini diharapkan dapat membantu guru-guru di MTs dan MA Tahfidh Putri Yanbu’ul Qur’an 2 Muria Kabupaten Kudus untuk dapat melakukan perbaikan proses pembelajaran selain meningkatkan profesionalisme mereka sebagai tenaga pendidik di sekolah tersebut.