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All Journal Seminar Nasional Lahan Suboptimal Media Agribisnis
Luhukay, Johanna M.
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Other

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Analisis Strategi Pemasaran Buah-Buahan (Studi Kasus Foodmart Supermarket Ambon Plaza) Cahyani, Diva Indah Cahyani; Kembauw, Esther; Luhukay, Johanna M.
Media Agribisnis Vol. 8 No. 1 (2024): Mei
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/agribisnis.v8i1.5160

Abstract

Memanfaatkan hasil pertanian yang melimpah membuka peluang untuk tiap pengusaha lokal dalam berbisnis. Matriks IFE menganalisis kelemahan dan kekuatan perusahaan, disisi lain matriks EFE menganalisis lingkungan eksternal guna mengetahui beragam kemungkinan peluang dan ancaman. Perusahaan mengklasifikasikan kekuatan atau kelemahan dan ancaman atau peluang dengan pembobotan. Penentuan bobot dilaksanakan dengan menyampaikan faktor-faktor strategis internal dan eksternal pada manajemen ataupun pakar dengan mempergunakan metode “Paired Comparison”. Penerapan strategi pemasaran buah-buahan di Foodmart Supermarket Ambon Plaza meliputi strategi pemasaran 4P. Strategi produk diterapkan dengan kualitas produk dan ketersediaan produk. Strategi lokasi dilaksanakan dengan memastikan ketersediaan jumlah produk sesuai kebutuhan konsumen, menempatkan gedung dan counter penjualan di lokasi yang strategis. Disisi lain guna strategi promosi, kegiatan yang dilaksanakan perusahaan mempergunakan sejumlah metode promosi misalnya promosi katalog, promosi surat kabar, dan promosi di dalam toko.
The Effect of Providing People's Business Credit (Kur) on Increasing Field Rice Hasimin, Mega Apriani; Timisela, Natelda R; Luhukay, Johanna M.
Seminar Nasional Lahan Suboptimal Vol 12, No 1 (2024): Vol 12, No 1 (2024): Prosiding Seminar Nasional Lahan Suboptimal ke-12 “Revital
Publisher : Pusat Unggulan Riset Pengembangan Lahan Suboptimal (PUR-PLSO) Universitas Sriwijaya

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Abstract

Hasimin, M.A., Timisela, N. R., & Luhukay, J. M. (2024). The effect of providing people's business credit (KUR) on increasing field rice production. In: Herlinda S et al. (Eds.), Prosiding Seminar Nasional Lahan Suboptimal ke-12 Tahun 2024, Palembangg 21 Oktober 2024. (pp. 865–877). Palembang: Penerbit & Percetakan Universitas Sriwijaya (UNSRI).People's Business Credit (KUR) for Agriculture is a financing/credit scheme without collateral for farmers whose businesses are considered feasible. The purpose of the study was to determine the effect of KUR provision on increasing rice field production. The study took place in Waimital Village, West Seram Regency. The number of research samples was 51 respondents who were KUR farmer participants. The results of a simple regression analysis of the effect of production on the provision of KUR show that the provision of KUR affects production with a t-count value of 2.870> t-table 2.015. This means that if the provision of KUR increases, the production of lowland rice will increase because production has a positive value. Farmers use KUR to meet their farming needs. The effectiveness of KUR use has an impact on the sustainability of lowland rice farming in Waimital Village because it is a village that has collaborated with the Maluku Province Bulog to buy farmers' harvests. The results of the study showed that the determination coefficient value was 0.746%, meaning that the variables of business duration (X1), land area (X2), number of seeds (X3), number of fertilizers (X4), number of pesticides (X5), labor (X6) and land ownership (D1) can explain rice field production by 74.6% while the rest is explained by other factors outside the model. The results of the F-count test of 22.02 > F-table 2.31 indicate that all X variables simultaneously affect the Y variable. The partial test results show that the variables X1, X2, X3, X4 and X6 affect production with a significance value> 0.05.
Co-Authors Cahyani, Diva Indah Cahyani Esther Kembauw, Esther Hasimin, Mega Apriani Natelda Rosaldiah Timisela