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All Journal Dielektrika : Jurnal Ilmiah Kajian Teori dan Aplikasi Teknik Elektro Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Martiani, Evi
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering

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Studi Literatur Mengenai Prediksi Kepuasan GrabFood Menggunakan Machine Learning Martiani, Evi; Setyanto, Arief; Nasiri, Asro
DIELEKTRIKA Vol 11 No 1 (2024): DIELEKTRIKA
Publisher : Jurusan Teknik Elektro Fakultas Teknik Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/dielektrika.v11i1.367

Abstract

The rapid growth of food delivery applications, such as GrabFood, has revolutionized the way consumers access and enjoy their favorite meals. Ensuring customer satisfaction is crucial for these platforms to maintain their competitive edge and foster customer loyalty. If many customers are not satisfied with the service or anything provided by GrabFood, it is possible that they will leave the application soon or later. This research is aimed to review some literature related to customer satisfaction of the food delivery application with the use of machine learning. From this review, one can have more information and insight on how machine learning can help to find the satisfaction level of the customers. The method which is used in this research is literature review which reviews the collection of literature. Varied literature with different variables has been resulted from this research. Many of them use different methods of machine learning.
Implementasi Sosial Media Marketing dalam Mendukung Kegiatan Pemasaran Pavin Block Berbahan Baku Sampah Plastik Kelompok “Lestari Bumi” Purbalingga Santoso, Muhammad Hery; Martiani, Evi; Mutiasari, Mutiasari; Rahmawati, Herni Utami; Hasanah, Nurul
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 3 (2022): Volume 6 Nomor 3 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i3.16386

Abstract

This community service project works with partners, that is Kelompok Lestari Bumi, a pavin block manufacturing company made from plastic waste. This company was founded by a group of Jetis village residents in Kemangkon district of Purbalingga district who were concerned about the growing amount of plastic waste in their community and how it was affecting the environment. In order to do that, they attempt to transform it into pavin bricks, a product that is both practical and valuable economically. The challenge Kelompok Lestari Bumi is in the area of marketing, where word-of-mouth advertising is still used, making the product less well known to the general population. In reality, given the product's originality, high quality, and competitive pricing, especially considering that the raw material is plastic trash, it may have advantages. In order to carry out community service, a variety of techniques are used, including: (1) identifying partners' marketing limitations; (2) developing solutions to partners' issues; and (3) providing partners with training and mentorship. Digital marketing using Facebook's social media network has been proposed as the solution. The outcomes that are anticipated are: (1) increased online product promotion with a larger audience through Facebook social media; (2) reduced marketing expenses; and (3) improved long-term sales performance.
Co-Authors Arief Setyanto Herni Utami Rahmawati Mutiasari Mutiasari Nasiri, Asro Nurul Hasanah Santoso, Muhammad Hery