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All Journal Jurnal Penelitian Ekonomi dan Bisnis Panrannuangku Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Adhi, Antono Herry Purnomo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Library & Information Science Social Sciences

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Determinants of Micro and Small Business Resilience in Indonesia Adhi, Antono Herry Purnomo; Hartiningsih, Tri
Jurnal Penelitian Ekonomi dan Bisnis Vol. 9 No. 2 (2024): September 2024
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v9i2.11352

Abstract

This study aims to identify the factors that determine the resilience of Micro and Small Enterprises in Indonesia between 2012 and 2021. Estimates use the Ordinary Least Square (OLS) method for the variables of economic growth, credit business, and perceptions of corruption to estimate the effect of resilience on MSEs. The estimation results show that the variable economic growth has an effect on the resilience of MSEs, while the variables business credit and perceptions of corruption have no effect.   Keywords:MSE resilienceeconomic growthbusiness creditcorruption
Penyuluhan Literasi Keuangan bagi UKM Kuliner di Kota Semarang Sumastuti, Efriyani; Indriasari, Ika; Indiworo, Rr. Hawik Ervina; Adhi, Antono Herry Purnomo
Panrannuangku Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/panrannuangku3630

Abstract

Tujuan kegiatan Pengabdian kepada Masyarakat (PkM) dengan kegiatan penyuluhan Literasi Keuangan bagi UKM Kuliner di Kota Semarang yaitu untuk memberikan penyadaran pentingnya literasi keuangan, bagaimana mengelola keuangan usaha, bagaimana mengembangkan tabungan usaha dan digital marketing untuk UKM kuliner. Literasi keuangan memiliki peranan penting dalam keberlanjutan usaha dan menjadi cara pemenuhan perekonomian pelaku UKM kuliner. Kegiatan penyuluhan ini untuk meningkatkan pemahaman literasi keuangan dan untuk mengembangkan UKM kuliner di Kota Semarang. Metode penyuluhan dilakukan dengan dua tahapan yaitu pemaparan materi langsung dan menggali permasalahan UKM. Peserta kegiatan sebanyak 12 orang pelaku UKM kuliner di Kota Semarang. Analisis keberhasilan kegiatan penyuluhan ini dilakukan dengan observasi kemampuan peserta memahami materi, partisipasi peserta atau mitra kegiatan, dan antusias peserta. Hasil kegiatan menunjukkan bahwa Peningkatan Literasi Keuangan bagi UKM Kuliner di Kota Semarang berhasil membantu pelaku UKM kuliner mendapatkan pengetahuan bagaimana mengelola keuangan usaha, bagaimana mengembangkan tabungan usaha dan bagaimana pemasarannya serta cara digital marketing untuk lebih meningkatkan omset penjualan. Peserta mampu memahami materi seputar literasi keuangan. Pelaku UKM mendapatkan keterampilan pengelolaan keuangan dan penggunaan media digital untuk pemasaran. Untuk kepuasan peserta penyuluhan terlihat dari kehadiran dan antusiasme peserta yang sangat antusias selama kegiatan penyuluhan.
Pendampingan UMKM Kopi Indrokilo melalui Literasi Digital untuk Pemasaran Berkelanjutan Ginting, Rosalina Br.; Adhi, Antono Herry Purnomo; Maryanto Maryanto; Suyoto Suyoto
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i4.6719

Abstract

This community service program is based on the actual conditions experienced by local coffee businesses that face significant obstacles in increasing their sales turnover due to limited knowledge of digital tools. This activity aims to share a better understanding of the digital world with the coffee business community in Indrokilo Hamlet, so that they can apply digital technology continuously and independently in order to improve marketing and increase sales. The method used to achieve the program's objectives is to provide direct literacy training to members of the Kelompok Wanita Tani (KWT) Manggar Lestari through several intensive sessions conducted sequentially and interactively. The results of the literacy program show that training participants increasingly understand and realize the importance of applying digital technology in their business processes to remain competitive. This activity is expected to be the beginning of further sustainable community empowerment efforts on related topics, so that the coffee business community in Indrokilo can continue to develop, innovate and grow steadily.
Co-Authors Efriyani Sumastuti Ginting, Rosalina Br. Hartiningsih, Tri Indriasari, Ika Maryanto Maryanto Rr Hawik Ervina Indiworo Suyoto Suyoto