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Investigating persuasive strategies used in Zakir Naik’s Islamic lecture at Oxford Union Alida, Rizky; Budiwati, Tri Rina; Fatimah, Nur; Afifah, Wiwiek
EduLite: Journal of English Education, Literature and Culture Vol 9, No 1 (2024): February 2024
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/e.9.1.1-17

Abstract

Islamic lectures are potent media for people to influence others, specific groups, and society. Based on this case, this research aims to identify and analyze the types of persuasive strategies used by Zakir Naik in his Islamic Lecture under the theme “Islam and the 21st Century,” which took place at the Oxford Union. This descriptive and qualitative research used the Critical Discourse Analysis (CDA) approach proposed by Teun A. Van Dijk. Furthermore, Aristotle’s Rhetorical Theory of Persuasion was employed to support the analysis of how persuasive strategies were applied in the Islamic lecture. The data of this research were the sentences of the speech text transcription, which contained persuasive strategies spoken by Zakir Naik in his “Islam and the 21st Century” Oxford Union Islamic Lecture uploaded on his YouTube Channel. The results show three categories of “socio-cognitive” CDA by Teun A. Van Dijk, namely, text, cognition, and social context, which are used to analyze the speech text and its relation to social and power. Concerning this, the persuasive strategies analysis shows that Zakir Naik uses three types of rhetorical proofs from a total of 121 data, which include ethical proof (ethos), logical proof (logos), and emotional proof (pathos). Ethos is the most common rhetorical proof in his Islamic lecture, making up 63.5% of the speech. It is followed by pathos (33.58% of the speech) and logos (27.22% of the speech).
GENDER EQUALITY ISSUES IN DISNEY’S MOVIE “MULAN (2020)” Ramadhani, Hanindya; Alida, Rizky; Permatasari, Fitriya Desita; Utami, Silvi Diah; Safala, Desinta Vanesti
CaLLs (Journal of Culture, Arts, Literature, and Linguistics) Vol 8, No 2 (2022): CaLLs, December 2022
Publisher : Fakultas Ilmu Budaya, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/calls.v8i2.7172

Abstract

ABSTRACT Gender equality is defined as a thought that men and women have equal rights as human beings and should be treated equally. This issue becomes interesting to discuss because not all women and girls around the world experience equal rights. Mulan (2020) is a movie that shows the problem of gender equality. This research aims to point out that Mulan (2020) is considered as a movie depicting issues against women and a main character's effort to fight for human rights and achieve gender equality by analyzing scenes and dialogues. The research used descriptive study with a qualitative approach as a method of research. The semiotics analysis of Charles Sanders Peirce and liberal feminism theory used as the ground of knowledge to support the research. The results found in this research indicate that gender equality in this movie is a part of culture that includes physical and verbal form. The amount of research data analyzed consists of 10 data in the form of pictures and dialogues. In addition, this movie is shown to achieve the same rights, especially for women who often lose their rights as a result of society's demands and norms. Keywords: Movie, Semiotics Charles Sanders Peirce, Gender Equality, Chinese Culture