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All Journal Jurnal Point Equilibrium Manajemen dan Akuntansi
Yuhada, Reva Dara
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Economics, Econometrics & Finance

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ANALISIS STRATEGI PEMASARAN RUMAH BATIK SAMPAN PESONA MINANG DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN Erniwati, Erniwati; Safardi, Safardi; Yuhada, Reva Dara
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 6 No. 1 (2024): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v6i1.295

Abstract

The implementation of marketing strategies greatly influences company performance. The success or failure of a company is largely determined by how the company develops to be able to compete in winning consumers by implementing effective marketing strategies, namely: Increasing quality products, Improving strategic locations, Maximizing product promotions. The research results show that based on the development of the SWOT Matrix Diagram analysis, Rumah Batik Sampan Pesona Minang needs to develop a SO (Strength and Opportunities) Strategy. From processing the questionnaire, the results obtained are that the Company's position at point X is in quadrant I, where the Company has enough strength to take advantage of the opportunities available. By paying attention to the proximity of point X to quadrant IV, where threats are sufficient to put pressure on the Company in competition. Rumah Batik Sampan Pesona Minang improves its competitive strategy by providing quality products, increasing employee skills in batik, increasing promotions, increasing cooperation between fellow businesses, improving strategic locations, increasing business networks, increasing stock of goods and anticipating product price variations.
Co-Authors Erniwati Erniwati Safardi, Safardi