Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
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This Author published in this journals
All Journal TOFEDU: The Future of Education Journal International Journal of Management and Digital Business Rangkiang: Journal of Islamic Economics and Business
Safardi, Safardi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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The Influence of Attitudes of The Millennial Generation and Brand Awareness on Interest In Buying FastFood at Gozila Corndog On Students Of The Faculty of Economics, Sumatera Barat University Hendri, Novi; Afriyanti, Ria; Safardi, Safardi; Meidona, Syofria; Amran, Elsa Fitri
Rangkiang: Journal of Islamic Economics and Business Vol. 2 No. 2 (2024): Islamic Economic
Publisher : Denisya Smart Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70072/rangkiang.v2i2.34

Abstract

This research aims to determine the influence of Millennial Generation Attitudes and Brand Awareness on Interest in Buying Fast Food at Gozila Corndog among Students at the Faculty of Economics, Sumatera Barat University. The sample in this research was 87 students from the Faculty of Economics, Sumatera Barat University who were active in 2022-2023. The data collection technique in this research uses a questionnaire with a quantitative approach. The data analysis technique used is multiple linear regression analysis and coefficient of determination. Data processing in this study used IBM SPSS Statistics 25. The results showed that partially the attitude of the millennial generation had a significant effect on buying interest, partially brand awareness has a significant effect on buying interest, and simultaneously (together) the attitude of the millennial generation and brand awareness have a significant effect on buying interest.
The Impact of Financial Literacy and Religious Knowledge of Traders on the Willingness to Engage in Sharia-Compliant Transactions Pribadi, Firman syakri; Ardian, M; Safardi, Safardi; Patrianagara, Patrianagara
International Journal of Management and Digital Business Vol. 4 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v4i1.1244

Abstract

This study seeks to assess the impact of financial literacy and religious knowledge on the propensity for sharia-compliant transactions among traders in Gandoriah Beach, Pariaman City. The sample consisted of 56 respondents. This research is quantitative. Data was acquired from primary sources and analyzed using multiple linear regression approaches, with processing conducted via SPSS Software Version 25. The data gathering approach employed a questionnaire, whilst the data analysis strategy utilized multiple linear regression analysis. The study's results indicated that financial literacy significantly influenced the propensity for Sharia-compliant transactions. The presence of financial literacy and religious awareness among traders will enhance the tendency for Sharia-compliant transactions in Gandoriah Beach, Pariaman City. Financial literacy and religious understanding concurrently exert a substantial influence on the propensity for engaging in Sharia-compliant activities
PKM Training Program on Productivity Improvement, Business Management, and Utilization of Social Media Platforms to Enhance Batik Kisenek Sales in the Mentawai Batik Artisan Community: PKM Pelatihan Peningkatan Produktivitas, Manajemen Usaha, dan Penggunaan Platform Media Sosial untuk Meningkatkan Penjualan Produk Batik Kisenek Komunitas Pembatik Mentawai Hendra, Muhammad; Safardi, Safardi; Humaira, Vilma; Haslinda, Saripah; Oktorialdo, Afren
The Future of Education Journal Vol 4 No 7 (2025): #2
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i7.995

Abstract

This Community Service Program (PKM) aims to improve productivity, business management, and digital marketing of the Kisenek Batik Community in Mentawai. The partners face problems such as limited production technology, absence of standard operating procedures (SOP), and lack of social media marketing skills. The methods used include socialization, training, technology implementation, mentoring, and evaluation. The results show an increase in partners’ skills in using production technology (batik stamping tools), preparing business SOPs, and optimizing social media platforms (Instagram, Facebook, TikTok) for product promotion. This program supports the achievement of the SDGs (No Poverty, Decent Work and Economic Growth), Asta Cita, and Key Performance Indicators of Higher Education.
Co-Authors Amran, Elsa Fitri Ardian, M Haslinda, Saripah Hendri, Novi MUHAMMAD HENDRA Oktorialdo, Afren Patria Nagara pribadi, Firman syakri Ria Afriyanti Syofria Meidona Vilma Humaira