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All Journal TOFEDU: The Future of Education Journal Jurnal Point Equilibrium Manajemen dan Akuntansi International Journal of Management and Digital Business Rangkiang: Journal of Islamic Economics and Business Jurnal Pengabdian Masyarakat
Safardi, Safardi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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The Influence of Attitudes of The Millennial Generation and Brand Awareness on Interest In Buying FastFood at Gozila Corndog On Students Of The Faculty of Economics, Sumatera Barat University Hendri, Novi; Afriyanti, Ria; Safardi, Safardi; Meidona, Syofria; Amran, Elsa Fitri
Rangkiang: Journal of Islamic Economics and Business Vol. 2 No. 2 (2024): Islamic Economic
Publisher : Denisya Smart Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70072/rangkiang.v2i2.34

Abstract

This research aims to determine the influence of Millennial Generation Attitudes and Brand Awareness on Interest in Buying Fast Food at Gozila Corndog among Students at the Faculty of Economics, Sumatera Barat University. The sample in this research was 87 students from the Faculty of Economics, Sumatera Barat University who were active in 2022-2023. The data collection technique in this research uses a questionnaire with a quantitative approach. The data analysis technique used is multiple linear regression analysis and coefficient of determination. Data processing in this study used IBM SPSS Statistics 25. The results showed that partially the attitude of the millennial generation had a significant effect on buying interest, partially brand awareness has a significant effect on buying interest, and simultaneously (together) the attitude of the millennial generation and brand awareness have a significant effect on buying interest.
The Impact of Financial Literacy and Religious Knowledge of Traders on the Willingness to Engage in Sharia-Compliant Transactions Pribadi, Firman syakri; Ardian, M; Safardi, Safardi; Patrianagara, Patrianagara
International Journal of Management and Digital Business Vol. 4 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v4i1.1244

Abstract

This study seeks to assess the impact of financial literacy and religious knowledge on the propensity for sharia-compliant transactions among traders in Gandoriah Beach, Pariaman City. The sample consisted of 56 respondents. This research is quantitative. Data was acquired from primary sources and analyzed using multiple linear regression approaches, with processing conducted via SPSS Software Version 25. The data gathering approach employed a questionnaire, whilst the data analysis strategy utilized multiple linear regression analysis. The study's results indicated that financial literacy significantly influenced the propensity for Sharia-compliant transactions. The presence of financial literacy and religious awareness among traders will enhance the tendency for Sharia-compliant transactions in Gandoriah Beach, Pariaman City. Financial literacy and religious understanding concurrently exert a substantial influence on the propensity for engaging in Sharia-compliant activities
PKM Training Program on Productivity Improvement, Business Management, and Utilization of Social Media Platforms to Enhance Batik Kisenek Sales in the Mentawai Batik Artisan Community: PKM Pelatihan Peningkatan Produktivitas, Manajemen Usaha, dan Penggunaan Platform Media Sosial untuk Meningkatkan Penjualan Produk Batik Kisenek Komunitas Pembatik Mentawai Hendra, Muhammad; Safardi, Safardi; Humaira, Vilma; Haslinda, Saripah; Oktorialdo, Afren
The Future of Education Journal Vol 4 No 7 (2025): #2
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i7.995

Abstract

This Community Service Program (PKM) aims to improve productivity, business management, and digital marketing of the Kisenek Batik Community in Mentawai. The partners face problems such as limited production technology, absence of standard operating procedures (SOP), and lack of social media marketing skills. The methods used include socialization, training, technology implementation, mentoring, and evaluation. The results show an increase in partners’ skills in using production technology (batik stamping tools), preparing business SOPs, and optimizing social media platforms (Instagram, Facebook, TikTok) for product promotion. This program supports the achievement of the SDGs (No Poverty, Decent Work and Economic Growth), Asta Cita, and Key Performance Indicators of Higher Education.
Pengaruh Potongan Harga Dan Layout Terhadap Kunjungan pelanggan Pada Sinar Jaya Swalayan Toboh Pariaman Safardi, Safardi; Rahayu, Sari
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 5 No. 1 (2023): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v5i1.129

Abstract

Banyaknya supermarket yang bermunculan di Pariaman menimbulkan persaingan harga yang berdampak pada kunjungan ke supermarket tersebut. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh potongan harga dan layout terhadap kunjungan pelanggan di Sinar Jaya Swalayan Toboh Pariaman. Penelitian ini menggunakan model analisis deskriptif dan kuantitatif dengan metode analisis regresi berganda. Teknik yang digunakan untuk menentukan sampel dalam penelitian ini adalah teknik simple random sampling sehingga diperoleh total 33 sampel pelanggan Sinar Jaya Swalayan Toboh Pariaman. Hasil penelitian menunjukkan bahwa nilai signifikansi variabel potongan harga sebesar 0,000 < 0,05. Diskon (X1) berpengaruh signifikan terhadap kunjungan pelanggan di Sinar Jaya Swalayan Toboh Pariaman. Nilai signifikansi variabel tata letak (X2) adalah 0,000 < 0,05. layout berpengaruh signifikan terhadap kunjungan pelanggan di Sinar Jaya Swalayan Toboh Pariaman. Uji F diperoleh nilai F hitung = 167,630 dengan sig = 0,000 < 0,05.
Pengaruh Kepemimpinan Transformasional Dan Budaya Organisasi Terhadap Kepuasan Kerja Pegawai Di Sma Negeri 1 V Koto Kampung Dalam Kabupaten Padang Pariaman Bur, Suhatri; Erniwati, Erniwati; Safardi, Safardi; Susanti, Erni
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 6 No. 1 (2024): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v6i1.293

Abstract

Employee job satisfaction is one of the important things in an organisation, so employees will try to give their best for the benefit of the company. The results of ASN job satisfaction in 2022 there are items, career development systems, education and training and HR information systems that show ASN dissatisfaction is a greater percentage than ASN job satisfaction. Judging from the existing phenomenon, it is known that problems regarding job satisfaction are still found in SMA Negeri 1 V Koto Kampung Dalam. This study aims to determine: The effect of transformational leadership and organisational culture on employee job satisfaction at SMANegeri 1 V Koto Kampung Dalam Padang Pariaman Regency with a sample of 71 people Data were collected by questionnaire and analysed with the SPSS program. Based on the results showed that transformational leadership affects employee job satisfaction of SMA 1 V Koto Kampung Dalam with a tcount of 2.586> t table 1.993 and a significance of 0.012 < 0.05. Organisational culture affects job satisfaction of SMA 1 V Koto Kampung Dalam employees with a tcount of 3.684 > t table 1.993 with a significance of 0.000 < 0.05. Transformational leadership and organisational culture simultaneously and significantly influence job satisfaction of SMA 1 V Koto Kampung Dalam employees with Fcount 30,818 and Adjusted R2 = 0.475 = 47.5%.
ANALISIS STRATEGI PEMASARAN RUMAH BATIK SAMPAN PESONA MINANG DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN Erniwati, Erniwati; Safardi, Safardi; Yuhada, Reva Dara
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 6 No. 1 (2024): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v6i1.295

Abstract

The implementation of marketing strategies greatly influences company performance. The success or failure of a company is largely determined by how the company develops to be able to compete in winning consumers by implementing effective marketing strategies, namely: Increasing quality products, Improving strategic locations, Maximizing product promotions. The research results show that based on the development of the SWOT Matrix Diagram analysis, Rumah Batik Sampan Pesona Minang needs to develop a SO (Strength and Opportunities) Strategy. From processing the questionnaire, the results obtained are that the Company's position at point X is in quadrant I, where the Company has enough strength to take advantage of the opportunities available. By paying attention to the proximity of point X to quadrant IV, where threats are sufficient to put pressure on the Company in competition. Rumah Batik Sampan Pesona Minang improves its competitive strategy by providing quality products, increasing employee skills in batik, increasing promotions, increasing cooperation between fellow businesses, improving strategic locations, increasing business networks, increasing stock of goods and anticipating product price variations.
Kegiatan Bakti Sosial Pembagian Sembako Kepada Masyarakat Korban Bencana Banjir Bandang Ayuni, Dini Qurrata; Parlindungan S, Gokma Toni; Safardi, Safardi; Bur, Suhatri; Untari, Puthi Dwi
Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/2023.v1i2/322/5/juramas

Abstract

It is hoped that this Community Service will have a positive effect, especially for the residents of Nagari Batang Salasih who were also affected by the Badang flood disaster. This paper aims to respond to the condition of the community's burden of lack of living necessities after the disaster. Seeing that economic activity is not yet normal, Unisbar Peduli is holding social service activities by distributing basic food packages to people in need. The community service method is carried out using a participatory approach by directly involving lecturers and students to directly distribute 150 basic food packages in Nagari Batang Salasih, Agam district, which is carried out in one day. The distribution or distribution of basic food packages runs smoothly and safely. It is hoped that this social service can ease the needs of the people who are directly affected by the Badang flood situation. This community service activity is fully supported by the Chancellor, lecturers and students so that the distribution of basic food packages can be carried out well
Co-Authors Amran, Elsa Fitri Ardian, M Bur, Suhatri Dini Qurrata Ayuni Erni Susanti Erniwati Erniwati Firman Syakri Pribadi Haslinda, Saripah Hendri, Novi MUHAMMAD HENDRA Oktorialdo, Afren Patria Nagara Puthi Dwi Untari Rahayu, Sari Ria Afriyanti Syofria Meidona Vilma Humaira Yuhada, Reva Dara