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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Applied Business and Administration Journal (ABAJ)
Farhani, Iklima
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kapasitas Pemasaran Media Sosial Terhadap Kinerja Keuangan UMKM: Peran Dari Hubungan Konsumen Sarah, Ira Siti; Putri, Ivon Sandya Sari; Raga, Ridha Azka; Pertiwi, Husna Putri; Farhani, Iklima
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19950

Abstract

Research aim: Determine the effect of social media marketing capacity on business performance in MSMEs, especially in West Java Design/Methode/Approach: The research was conducted using a quantitative descriptive approach by collecting primary data through questionnaires to 150 MSME players in West Java, however, only 149 questionnaires were returned in full and could be analyzed further using the SEM-PLS test Research Finding: This study found that financial performance in MSMEs in West Java is influenced by social media marketing capacity through consumer relationships as a partial mediator Theoretical contribution/Originality: The implementation of social media marketing, social media marketing communications, and product development through social media has been proven to have a positive and significant effect on consumer relations and has been proven to have a positive and significant effect on financial performance through consumer relations as a partial mediator Practitioner/Policy implication: Proper social media marketing strategy planning and effective implementation are needed to improve the performance of MSMEs, especially in the West Java area which is the focus of this study Research limitation: This research specifically only examines MSMEs in West Java
Studi Literatur: Investigasi Kebutuhan dan Urgensi Penggunaan HRIS pada UMKM dan Startup di Indonesia Farhani, Iklima
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Optimalisasi Sistem Informasi dan Relasi Pelanggan dalam Transformasi Bisnis Di
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/6zef9r70

Abstract

Today, both large-scale businesses as well as SMEs and startups are required to utilize technology as optimally as possible to increase operational effectiveness and support marketing. One form of using technology in business operations is the use of management information systems. Human resource Information System (HRIS) is one of the most widely used management information systems. HRIS is very helpful in simplifying employee management which is quite complicated if done manually and in the end is expected to increase company productivity.                                  Therefore, this literatur aims to determine whether the use of HRIS in SMEs and startups is really necessary or not. The research method used is a literature study approach that summarized articles obtained from Google Scholar, Research Gate, trusted official online news channels, and other search engines using the keywords "HRIS", "HRIS Pros and Cons", "SMEs”, and “Startups”.                                                                                                          Human resource Information System (HRIS) provides many benefits for the company its users. However, it cannot be concluded in aggregate whether SMEs and startups need to use HRIS or not. To determine this, it is necessary to analyze and calculate the conditions behind each SME and startup.  The use of HRIS in SMEs and Startups needs to consider many things related to the condition of the company itself. This use may or may not be necessary. 
Co-Authors Pertiwi, Husna Putri Putri, Ivon Sandya Sari Raga, Ridha Azka Sarah, Ira Siti