Article Per Year (5 Year)
p-Index From 2021 - 2026
1.503
P-Index
This Author published in this journals
All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Ilomata International Journal of Management Journal of Economics and Management Scienties Abdimas Mandalika
Pertiwi, Husna Putri
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Application of Critical Chain Project Management on Engine Maintenance at PT. Rekatama Putra Gegana Aviation Raga, Ridha Azka; Pertiwi, Husna Putri; Jasrial, Jasrial
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1126

Abstract

Planning is a crucial element for aircraft maintenance companies to achieve higher profitability. However, in practice, the company still employs traditional planning methods, which are deemed inefficient as they do not consider the productivity of each task involved, leading to issues arising from human behavior tendencies causing additional time for task completion. Aircraft maintenance planning can be improved by employing the Critical Chain Project Management (CCPM) method, which offers a different approach to determining the time and cost of aircraft maintenance. This method addresses multitasking, student syndrome, Parkinson's law, and provides buffers at the end of tasks. Analysis results show that the completion time for tasks within the company, totaling 76 days, differs by 14 days compared to the completion time using the CCPM method, which is 62 days. This indicates that employing the CCPM method for engine maintenance is more effective and efficient. The efficiency achieved amounts to Rp7,036,323.
From Crisis to Growth: A Digital Platform Strategy for Tanjung Lesung SEZ Using the SOAR Framework (2018-2024) Pertiwi, Husna Putri; Raga, Ridha Azka; Wirawan, Adhitomo; Pinem, Robetmi J.
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1511

Abstract

Tanjung Lesung, Indonesia's first Tourism Special Economic Zone (SEZ), suffered setbacks from the 2018 tsunami and the COVID-19 pandemic. These crises led to decreased tourist visits, raising safety concerns and impacting the area’s image. Thus, this study explores the role of digital platform-based promotion in revitalizing Tanjung Lesung SEZ by assessing the effectiveness of Tanjung Lesung’s official digital channels in rebuilding its brand, enhancing engagement, and attracting visitors as well as using the SOAR (Strengths, Opportunities, Aspirations, Results) framework to develop actionable strategies that contribute to an enhanced digital marketing strategy for Tanjung Lesung. This research is a descriptive qualitative method, incorporating surveys and interviews from the Penta helix point of view and undertaking digital analytics. This study found that word-of-mouth remains a powerful tool in attracting visitors to Tanjung Lesung. Thus, the findings suggest that leveraging personal recommendations from friends and family contributes significantly to building a positive reputation. Therefore, The digital strategy encourages visitors to share their experiences online, further amplifying word-of-mouth impact and building community trust
Pengaruh Kapasitas Pemasaran Media Sosial Terhadap Kinerja Keuangan UMKM: Peran Dari Hubungan Konsumen Sarah, Ira Siti; Putri, Ivon Sandya Sari; Raga, Ridha Azka; Pertiwi, Husna Putri; Farhani, Iklima
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19950

Abstract

Research aim: Determine the effect of social media marketing capacity on business performance in MSMEs, especially in West Java Design/Methode/Approach: The research was conducted using a quantitative descriptive approach by collecting primary data through questionnaires to 150 MSME players in West Java, however, only 149 questionnaires were returned in full and could be analyzed further using the SEM-PLS test Research Finding: This study found that financial performance in MSMEs in West Java is influenced by social media marketing capacity through consumer relationships as a partial mediator Theoretical contribution/Originality: The implementation of social media marketing, social media marketing communications, and product development through social media has been proven to have a positive and significant effect on consumer relations and has been proven to have a positive and significant effect on financial performance through consumer relations as a partial mediator Practitioner/Policy implication: Proper social media marketing strategy planning and effective implementation are needed to improve the performance of MSMEs, especially in the West Java area which is the focus of this study Research limitation: This research specifically only examines MSMEs in West Java
Resilent by Design: 4A-Driven Sustainable Tourism Recovery in Tanjung Lesung Special Economic Zone (SEZ) Raga, Ridha Azka; Pertiwi, Husna Putri; Suryantari, Yulita; Salim, Mufid
Journal of Economics and Management Scienties Volume 8 No. 1, December 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i1.265

Abstract

Following the 2018 tsunami and the COVID-19 pandemic, Tanjung Lesung, Indonesia's first Tourism Special Economic Zone (SEZ) has faced profound challenges. These crises caused a sharp decline in tourist visits, safety concerns, and damage to the area’s reputation, slowing local economic growth and diminishing the SEZ's contributions to the national economy. These events underscored the vulnerability of tourism systems and raised concerns regarding achieving sustainable tourism objectives. This study examines the 4A framework (Attractions, Accessibility, Amenities, and Ancillary Services) to explore its role in fostering resilience and sustainability in the tourism industry. Key Penta-helix stakeholders were interviewed in-depth using a qualitative descriptive technique from both public and private sectors. This study shows that rejuvenating tourism in Tanjung Lesung SEZ depends on including the 4A framework. Results offer practical suggestions such as encouraging sustainable economic growth and good work for local communities (SDGs 1 and SDGs 8), improving safety and disaster risk reduction, and supporting action to mitigate climate change (SDGs 13). This study highlights the importance of multi-stakeholder cooperation as well as the 4A framework in reaching sustainable tourist development in a post-crisis context.
Peningkatan Kapasitas UMKM Kampung Sedekah Melalui Penerapan Strategi Pemasaran Digital Rahmawati, Dwi; Pertiwi, Husna Putri; Destiana, Destiana; Andini, Laras Ayu
Abdimas Mandalika Vol 5, No 3 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i3.38509

Abstract

Abstract:  Kampung Sedekah Indonesia is a philanthropic organization in Ciracas, East Jakarta, that focuses on empowering MSME communities. The main challenge faced by partners is the lack of marketing strategy assistance to increase competitiveness. This community service program aims to assist MSMEs in designing and implementing innovative and sustainable marketing strategies. The program implementation uses a participatory method that includes four stages: needs analysis, modern marketing training, practical creative marketing assistance, and implementation evaluation. Pre-test results showed that although participants had sufficient basic knowledge, the main obstacles faced were capital and marketing strategies. After the intervention, post-test results showed a significant increase in participants' knowledge and commitment. Key findings noted that 100% of participants committed to separating personal and business finances. In terms of digital marketing, participants demonstrated high readiness, with a preference for Instagram/Facebook platforms for general promotions and TikTok for video content. The program successfully improved participants' digital literacy and practical skills, which is expected to strengthen brand awareness and expand the market reach of Kampung Sedekah MSMEs independently and sustainably.Abstrak: Kampung Sedekah Indonesia merupakan organisasi filantropi di Ciracas, Jakarta Timur, yang fokus pada pemberdayaan komunitas UMKM. Tantangan utama yang dihadapi mitra adalah minimnya pendampingan strategi pemasaran untuk meningkatkan daya saing. Program pengabdian masyarakat ini bertujuan mendampingi UMKM dalam merancang dan mengimplementasikan strategi pemasaran yang inovatif serta berkelanjutan. Pelaksanaan program menggunakan metode partisipatif yang meliputi empat tahapan: analisis kebutuhan, pelatihan pemasaran modern, pendampingan praktis pemasaran kreatif, dan evaluasi implementasi. Hasil pra-test menunjukkan bahwa meskipun peserta memiliki pengetahuan dasar yang cukup, hambatan utama yang dihadapi adalah permodalan dan strategi pemasaran. Setelah intervensi, hasil post-test menunjukkan peningkatan signifikan pada pengetahuan dan komitmen peserta. Temuan kunci mencatat bahwa 100% peserta berkomitmen untuk melakukan pemisahan keuangan pribadi dan usaha. Dalam aspek pemasaran digital, peserta menunjukkan kesiapan tinggi dengan preferensi platform Instagram/Facebook untuk promosi umum dan TikTok untuk konten video. Program ini berhasil meningkatkan literasi digital dan keterampilan praktis peserta, yang diharapkan dapat memperkuat brand awareness serta memperluas jangkauan pasar UMKM Kampung Sedekah secara mandiri dan berkelanjutan.
Co-Authors Adhitomo Wirawan Destiana, Destiana DWI RAHMAWATI Farhani, Iklima Harjo, Dwikora Jasrial Jasrial Jasrial, Jasrial Laras Ayu Andini Mufid Salim, Mufid Nurhayati, Syafiqoh Pinem, Robetmi J. Putri, Ivon Sandya Sari Raga, Ridha Azka Sarah, Ira Siti Suryantari, Yulita