Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Utsaha: Journal of Entrepreneurship Jurnal Kompetensi Ilmu Sosial
Ashari, Chriestine Ayu
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
EDUCATIONAL TRANSFORMATION THROUGH GOOD UNIVERSITY GOVERNANCE: HR EMPOWERMENT STRATEGIES IN PRIVATE UNIVERSITIES Ashari, Chriestine Ayu
UTSAHA: Journal of Entrepreneurship Vol. 3 Issue 2 (2024)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v3i2.597

Abstract

Private universities in Indonesia have a crucial role in facilitating students' access to higher education. However, many private universities still struggle with difficulties, such as inadequate quality and non-optimal management. Therefore, educational transformation is needed through the improvement of good university governance. Good governance requires strong leadership, strategic planning, healthy financial management, and effective supervision. In addition, the empowerment of human resources, such as lecturers and education personnel, is also crucial to improve the quality of graduates and the competitiveness of private universities. Thus, they are expected to produce graduates who are competent and ready to meet global challenges, and contribute to national development. This research aims to examine and analyze the role of Good University Governance (GUG) in empowering Human Resources (HR) in private universities. This research method used qualitative methods to determine the implementation of GUG in improving the performance and capacity of human resources in universities. Data analysis was conducted to understand the impact of GUG on various aspects of HR empowerment, such as professional development, work motivation, and involvement in decision-making. The results showed that the implementation of GUG in private universities has contributed significantly to improving the quality of human resources. Transparency and accountability in university management encourage active participation of lecturers and staff, while continuous professional development policies improve their competence and performance. In addition, participation in decision-making creates a more inclusive and collaborative work environment, which further supports innovation and creativity.
Peningkatan Minat Sertifikasi Ulang Dengan di PT. Kualitas Indonesia Sistem Dengan Evaluasi Harga, Kualitas Pelayanan, Dan Kepercayaan Hidayati, Amalia Nurul; Ashari, Chriestine Ayu; Asa, Cita Sophia; Dharmani, I G A Aju Nitya
Jurnal Kompetensi Ilmu Sosial Vol. 3 No. 1 (2024): Jurnal Kompetensi Ilmu Sosial
Publisher : LPTNU Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/jkis.v3i1.51

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga, kualitas pelayanan, dan kepercayaan terhadap minat sertifikasi ulang di PT. Kualitas Indonesia Sistem. PT. Kualitas Indonesia Sistem, yang didirikan pada tahun 2018, menyediakan jasa sertifikasi ISO dan memiliki banyak cabang di seluruh Indonesia. Sejak tahun 2019, perusahaan ini telah menerbitkan banyak sertifikat ISO, termasuk ISO 9001, 14001, dan 45001, yang memiliki masa berlaku tiga tahun. Penelitian ini menggunakan metode empiris dengan teknik analisis deskriptif. Data diperoleh melalui survei langsung terhadap responden dari PT. Kualitas Indonesia Sistem di Kudus. Hasil penelitian menunjukkan bahwa persepsi harga, kualitas pelayanan, dan kepercayaan memiliki pengaruh positif dan signifikan terhadap minat sertifikasi ulang. Temuan ini mengindikasikan bahwa persepsi harga yang terjangkau, kualitas pelayanan yang memadai, dan kepercayaan pelanggan terhadap PT. Kualitas Indonesia Sistem dapat meningkatkan minat perusahaan untuk melakukan sertifikasi ulang. Penelitian ini memberikan kontribusi bagi pengelolaan strategi perusahaan dalam meningkatkan minat sertifikasi ulang dengan fokus pada evaluasi harga, kualitas pelayanan, dan kepercayaan pelanggan.
The The Influence Of Brand Image And Product Innovation On Starbucks Coffee Purchase Decisions In Surabaya City Dharmani, I.G.A. Aju Nitya; Baktiono, Agus; Ashari, Chriestine Ayu
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 1 (2025): January 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i1.3154

Abstract

Purpose: Along with the urban lifestyle, the development and growth of culinary businesses are currently increasing in Indonesia, especially in the city of Surabaya, this is marked by the rise of restaurants, cafes and coffee shops. Starbucks Coffee Indonesia now has 22 coffee outlets in the city of Surabaya. Starbucks strives to present an extraordinary legacy and experience in every cup. This study aims to analyze the influence of brand image and product innovation on coffee purchasing decisions at Starbucks coffee shops in the city of Surabaya. This research is a quantitative study. Deign/Methodology/Approach: The number of samples in this study was 104 Starbucks Coffee consumers taken from 22 Starbucks coffee outlets in the city of Surabaya using accidental sampling techniques. Researchers used interviews, questionnaires and observations to obtain data. Findings: The results of the study showed that partially brand image and product innovation had a significant effect on consumer purchasing decisions for Starbucks coffee in the city of Surabaya. Furthermore, Brand Image and Product Innovation simultaneously had a significant effect on Starbucks Coffee purchasing decisions at coffee outlets in the city of Surabaya. This shows that in the midst of the highly competitive business competition between foreign and local coffee shops in Surabaya, Starbucks coffee can still survive and carry out its business activities sustainably through the brand image it carries and innovating the products it offers. Paper Type: Research Paper
The Effect of Influencer, Promotion and Brand Awareness on Purchase Decision of Skincare Product The Originote at Belia Cosmetics Store Surabaya Azizah, Safa Sarah; Wulandari, Ani; Damayanti, Elok; Ashari, Chriestine Ayu
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 6 (2025): November 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i6.3483

Abstract

This research aims to analyze the effect of Influencer, Promotion and Brand Awareness on Purchase Decision of Skincare Product The Originate at Belia Cosmetics Store Surabaya. This study uses quantitative research methods. The sampling technique for this study was using Purposive Sampling to determine the sample and involved respondents from consumers at Belia Cosmetics Store Surabaya who used skincare product The Originote, there were usable 111 in this study. This study uses primary data and secondary data. The type of research used is quantitative research, using the Multiple Linear Regression data analysis method through the IBM SPSS version 26 application. The results showed that Influencer (X1), Promotion (X2), Brand Awareness (X3) partially or simultaneously had a positive and significant effect on Purchase Decision. Influencer (X1) with a t-count value of 4.882 and a sig. 0,000. Simultaneously, the variables Influencer (X1), Promotion (X2), Brand Awareness (X3) have a positive and significant effect on Purchase Decision with an f-count value of 62.755 with a sig. 0,000. This study are limited to Consumen of Skincare product at Belia Cosmetics Surabaya. Besides, the focus of this stud is to analyze Influencer, Promotion and Brand Awarneess on Purchase Decision
Co-Authors Asa, Cita Sophia Azizah, Safa Sarah Baktiono, Agus Damayanti, Elok Dharmani, I G A Aju Nitya Dharmani, I.G.A. Aju Nitya Hidayati, Amalia Nurul Wulandari, Ani