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All Journal Indonesian Journal of Education (INJOE) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
M. Anwar Aini
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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The Influence of Electronic Word of Mouth on Purchasing Decisions with Attractive Streamers as a Moderating Variable: Penelitian M. Anwar Aini; Rahmat Aji Nuryakin; Septi Wifasari; Udi Iswadi; Muhammad Aqshel Revinzky
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2269

Abstract

This research is a quantitative study with an explanatory approach that has the mission to create new hypotheses, modify hypotheses, and prove hypotheses by relying on previous studies. The data used in this study is secondary data obtained from various credible sources, such as books, scientific articles, magazines, and so on. The result in this article show that the Electronic Word of Mouth variable can have a positive relationship and a significant influence on Purchasing Decisions. This is because the P-Values in the table are positive and below the 0.05 significance level, namely 0.012. These results are in line with several previous studies, namely the research of (I Gusti et al. 2022); (Triwisnu Ronoprasetyo 2018) & (Alrwashdeh 2019). These results mean that better Electronic Word of Mouth by a company can increase the product's market share, increase public recognition, and ultimately increase the number of consumers who make purchasing decisions. In the next row, the Attractive Streamer variable can also moderate the influence of the Electronic Word of Mouth variable on Purchasing Decisions because the P-Values are positive and below the 0.05 significance level, namely 0.000.
INTEGRATING TECHNOLOGY IN LEARNING IN MADRASAH: TOWARDS THE DIGITAL AGE Mukti Ali; M. Anwar Aini; Sitti Nur Alam
Indonesian Journal of Education (INJOE) Vol. 4 No. 1 (2024): APRIL
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

Madrasas have a crucial role in providing a strong foundation for individual development and societal progress. Madrasas have an important role in teaching critical skills and information literacy. In this digital age, information is abundant and easily accessible to anyone. Madrasas in the digital age must encourage creativity and collaboration. Optimizing learning by integrating technology is something that millennial teachers hope to implement. By utilizing information technology and integrating it in learning, it will make it easier for teachers to convey knowledge. Apart from that, learning can be more fun and interactive. In facing the challenges of the digital age, madrasas have an important role in preparing future generations and fueling the spirit of innovation. One of the main challenges facing madrasas in the digital age is the digital divide among students. Not all students have access to the necessary technology or internet connection outside the madrasah environment. This research is a library study research, by looking at literary sources, books, notes, and various reports related to the problem to be solved. This research discusses the importance of integrating technology in education, the challenges faced by madrasas in adopting technology for learning, and the importance of facing the digital age in madrasas.
Co-Authors Muhammad Aqshel Revinzky Mukti Ali Rahmat Aji Nuryakin Septi Wifasari Sitti Nur Alam Udi Iswadi