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All Journal JURNAL PENDIDIKAN TAMBUSAI Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Informasi dan Teknologi Quantitative Economics and Management Studies Business Preneur : Jurnal Ilmu Administrasi Bisnis International Journal of Management and Business Economics Journal of Artificial Intelligence and Digital Business Journal of Economics, Entrepreneurship, Management Business and Accounting Indonesian Journal Of Business And Entrepreneurship Research Jurnal Manajemen Dan Bisnis Ekonomi Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Maneggio International Journal of Economics, Accounting, and Management Journal of Ekonomics, Finance, and Management Studies Atestasi : Jurnal Ilmiah Akuntansi
Muhammad Aqshel Revinzky
Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENINGKATAN IDE KREATIF DAN INOVATIF PADA DESAIN PRODUK HASIL OLAHAN DESA PAMULIHAN, KAB. SUMEDANG Vita Sarasi; Hilmiana Hilmiana; Muhammad Aqshel Revinzky
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 3 (2020): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v3i3.28953

Abstract

Kuliah Kerja Nyata (KKN) Tematik Kewirausahaan merupakan kegiatan pengabdian pada masyarakat yang melibatkan mahasiswa sebagai peserta dan dosen sebagai pembimbing dengan fokus pada tema kewirausahaan. Kegiatan KKN di Desa Pamulihan, Kabupaten Sumedang selama dua minggu ini diawali dengan familiarisasi, identifikasi, implementasi dan diakhiri dengan mengadakan lokakarya untuk mengembangkan potensi masyarakat dalam bentuk seminar edukatif, yaitu Lokakarya Kewirausahaan dan Pengabdian Masyarakat. Peserta yang hadir kurang lebih sebanyak 20 orang. Permasalahan yang ditemui di Desa Pamulihan adalah kurangnya pengetahuan dan kurang optimalnya pemasaran menggunakan dunia digital, minimnya pengetahuan mengenai pengemasan produk, kurang didukungnya potensi yang melimpah dengan inisiatif yang tinggi dari masyarakat muda Desa Pamulihan. Oleh karena itu materi yang disampaikan pada lokakarya adalah desain kemasan produk, pemasaran digital, motivasi kewirausahaan berkelanjutan, harga pokok produk dan strategi marketing. Diharapkan lokakarya dan pelatihan kewirausahaan untuk masyarakat Desa Pamulihan ini dapat lebih mengembangkan keragaman variasi usaha, kemasan produk yang lebih menarik dan teknik pemasaran digital melalui berbagai media massa, sehingga dapat menambah sumber penghasilan mereka bahkan menarik investor untuk membantu pemodalan usaha.
Analysis of Digital Marketing Strategy in the Era of the COVID-19 Kartika Sari; Asyifa Anandya; Irsyad Kamal; Pandu Adi Cakranegara; Muhammad Aqshel Revinzky
Quantitative Economics and Management Studies Vol. 3 No. 2 (2022)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.166 KB) | DOI: 10.35877/454RI.qems898

Abstract

The COVID-19 pandemic significantly affects the advancement of business entertainers in Indonesia. Business entertainers should track down the right technique to make due. One of the procedures during the pandemic is computerized showcasing, which permits business entertainers to advertise their items without being compelled by arrangements during the pandemic. Research on advanced promoting techniques for business entertainers to contend in this pandemic time utilizes subjective strategies with a logical distinct methodology. Expressive exploration is gathering information in light of the elements that help the object of examination. Subjective examination manages thoughts, insights, assessments, convictions of individuals to be contemplated and every one of them can't be estimated by numbers. The motivation behind the review was to discover how the procedures, components, cycles and exercises of business entertainers in utilizing advanced showcasing to contend during the pandemic. The aftereffects of the review show that there have been numerous business entertainers who have utilized advanced showcasing, which is 85%, as a methodology to expand deals and require a comprehension of computerized promoting. In view of exploration investigation, business entertainers who have utilized advanced showcasing can make due and even increment deals without depending on traditional stores.
Penguatan Pemasaran Usaha Rumahan Melalui Facebook Ads Dan Instagram Ads Muhammad Aqshel Revinzky; Andry Mochamad Ramdan; Muhammad Fikri Maulana
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 4 No. 02 (2022): Vol. 4 No. 2 September 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

Pelaksanaan KKN-PPM integratif tahun 2021 ini dilakukan secara virtual dengan segala pertimbangan yang telah ditetapkan dan dipikirkan. Pertimbangan tersebut tidak lain karena untuk meminimalisir penyebaran COVID-19. KKN-PPM integratif dilakukan mulai dari tanggal 6 Januari sampai dengan 12 Februari 2021. Kontribusi mahasiswa kepada masyarakat oleh subkelompok FB dan IG Ads KKN 14 Unpad dilakukan dengan memberikan bimbingan kepada UMKM mengenai prosedur memasarkan produk atau jasa secara berbayar namun efektif. Topik yang diangkat oleh Dosen Pembimbing Lapangan (DPL) adalah “Bimbingan Kewirausahaan Digital pada Masyarakat”. Sebelum melakukan program KKN-PPM virtual integratif, mahasiswa diberikan pembekalan oleh DPL. Setelah melakukan perancangan program, akhirnya materi mengenai Facebook dan Instagram Ads disusun dan disiapkan untuk kemudian dipresentasikan pada “Workshop Digital Marketing untuk UMKM di Masa Pandemi”. Output dari kegiatan Workshop tersebut adalah para mitra (UMKM) menjadi tahu dan paham bagaimana cara menggunakan fitur Facebook dan Instagram Ads sebagai salah satu media pemasaran digital.
Analisa Konten Marketing Di Sosial Media Tiktok Terhadap Brand Awareness Bittersweet By Najla Andry Mochamad Ramdan; Muhammad Fikri Maulana; Muhammad Aqshel Revinzky
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 4 No. 02 (2022): Vol. 4 No. 2 September 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

Digital Marketing is a marketing activity including branding that uses various media. Digital Marketing is also their tool in promoting their business, one of which is by utilizing social media or the term is called Social Media Marketing. Brand awareness or brand awareness is the ability of a prospective customer to be able to recognize a brand that is part of a certain product category. The purpose of this study is to analyze Content Marketing on social media Tiktok on Brand awareness Bittersweet By Najla. The method used in this study is a qualitative method and the data collection technique used in this study is an interview with a phenomenological approach. The data analysis technique used is descriptive data technique and uses triangulation of data sources. So, based on the research conducted, the results obtained are proven that bittersweet by najla increases brand awareness through the content displayed on the bittersweet by najla tiktok platform.
Pengaruh Iklan Layanan Spotify Premium Terhadap Minat Berlangganan Konsumen Muhammad Fikri Maulana; Muhammad Aqshel Revinzky; Andry Mochmad Ramdan
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 4 No. 02 (2022): Vol. 4 No. 2 September 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

The streaming audio application Spotify often inserts advertisements for users who do not subscribe to a premium subscription to the application. Advertising is needed by the company as a marketing strategy to influence consumer buying interest in order to increase profits for the company. Relying on quantitative methods with the Spearman Rank correlation test analysis technique. Researchers reveal the effect of Spotify Premium advertising on Digital Natives' interest in Bandung in buying premium features. The researcher collected samples using purposive sampling in the survey and determined the number of samples using Isaac and Michael's tables. The theory of A-T-R as an indicator of the independent variable and the AISAS model as an indicator of the dependent variable. The results of the study reveal that there is an influence between attractiveness variables such as awareness, trial, and reinforcement, on the buying interest variable seen from the significant and unidirectional correlation between variable X and Variable Y. Spotify premium service advertisements have been designed in such a way as to build a feeling of Awareness. Trial, and Reinforcement consumers, so as to trigger consumer buying interest. Research has strengthened the claim that audiences can be influenced by advertising.
Designing A Social Media Style Guide For PT. Xxx Brand Identity Prasetyo, Andreas Recki; Revinzky, Muhammad Aqshel
International Journal of Management and Business Economics Vol. 3 No. 1 (2024): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i1.600

Abstract

Rapid technological advances have encouraged companies to explore new platforms and strategies to increase public visibility and recognition. In the context of increasingly fierce competition, companies need to develop effective strategies and build a strong brand identity in order to stand out and survive in this industry. Social media has become a very important tool in efforts to build brand identity. Therefore, the development of a comprehensive social media style guide is essential. This study uses a descriptive qualitative approach in the form of a project study with the aim of formulating a social media style guide that can provide clear direction and policies. This guide aims to encourage consistency and strengthen the company's brand identity on social media platforms. The research process begins with an analysis of internal and external factors that influence social media strategy, followed by the development of a style guide. The results of the study indicate that a structured and directed social media style guide can improve content consistency and contribute significantly to strengthening brand identity on social media.
Eksplorasi Minat Warga Korea Selatan terhadap Batik Indonesia Putri Rizki Utami; Muhammad Aqshel Revinzky
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 4 (2024): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i4.2520

Abstract

Globalization is a world development phenomenon where everything can be achieved instantly and makes things easier for humans in everything, whether in the use of technology or information obtained in gaining knowledge with just one click. However, in the 20th century, the development of this phenomenon became increasingly rapid and global. This is due to advances in technology and the ease with which information can be obtained via the internet which is used by almost all people in the world. Indonesian people take advantage of this phenomenon in distributing and introducing traditional Indonesian culture to foreign countries, especially South Korea. One of the Indonesian cultural products that can be exported is Indonesian batik which has been recognized by UNESCO as a world cultural heritage.This research aims to analyze the impact of globalization on Indonesian batik export opportunities to South Korea. This research uses a qualitative method with a phenomenological approach. The object of research is Indonesian batik which has successfully attracted the attention of the people in South Korea. This data was collected through interviews with local South Korean residents, observations, and literature studies.The research results show that globalization has had a positive impact on batik export opportunities in Indonesia. This can be seen from the increasing consumption of Indonesian products in South Korea and the interest of the South Korean people in learning Indonesian and its culture. Apart from that, through this research, other factors were found that influence the export opportunities of Indonesian batik to South Korea, including the quality of Indonesian batik, Indonesian and South Korean government policies, as well as the promotion of Indonesian batik in South Korea. Therefore, Indonesian business people need to take advantage of this opportunity to increase Indonesian batik exports to South Korea.
Designing Brand Guidelines, Content Pillars, and Content Calendar for UMKM Social Media Using Design Thinking Method Eliana Johana Rebecca; Muhammad Aqshel Revinzky
International Journal of Economics, Accounting and Management Vol. 1 No. 1 (2024): IJEAM - May 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i1.409

Abstract

Internet users in the era of digitalization are increasing day by day, including UMKM who are also developing, especially in Indonesia. The internet is used as a means of buying and selling, especially through social media. In encouraging sales, UMKM also often use social media as a promotional medium to introduce their products to the wider public or potential buyers. UMKM Anne Klappertaart is one of the UMKM that uses Instagram social media for sales and promotions. However, knowledge and skills in using social media that are not yet optimal mean that promotional efforts via UMKM social media do not run effectively. In this thesis the author uses a qualitative research method by utilizing the Design Thinking method. This research shows that it is important to create brand guidelines and content pillars to make UMKM content more targeted and in line with consumer tastes so that they are interested in viewing and buying UMKM products. Apart from that, it is important to use a content calendar so that the uploaded content does not overlap with one other content. Therefore, the use of brand guidelines, content pillars and content calendars makes it easier for UMKM Anne Klappertaart to manage social media so that in the future Anne Klappertaart can create content independently
Apakah Kemudahan Penggunaan Qris Mempengaruhi Perilaku Konsumtif? Studi Pada Mahasiswa Kota Bandung Revinzky, Muhammad Aqshel; Rafiah, Kurnia Khafidhatur
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini mengkaji pengaruh kemudahan penggunaan Quick Response Indonesian Standard (QRIS) terhadap perilaku konsumtif mahasiswa Fakultas Ekonomi dan Bisnis Universitas Padjadjaran. Dengan semakin meningkatnya integrasi teknologi dalam kehidupan sehari-hari dan tren digitalisasi, QRIS muncul sebagai metode pembayaran non-tunai yang populer di kalangan konsumen Indonesia, terutama mahasiswa, karena praktis dan efisien. Namun, kemudahan ini berpotensi mendorong perilaku konsumtif, yaitu pembelian yang berlebihan tanpa pertimbangan rasional. Penelitian ini bertujuan untuk mengetahui pengaruh dari kemudahan penggunaan QRIS terhadap perilaku konsumtif pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Padjadjaran. Penelitian ini menggunakan metode survei kuantitatif, data dikumpulkan dari 100 responden yang merupakan mahasiswa FEB UNPAD pengguna QRIS. Hasil penelitian menunjukkan adanya hubungan positif dan signifikan antara kemudahan penggunaan QRIS dan perilaku konsumtif, dengan koefisien regresi sebesar 0,639 dan nilai T-statistik yang tinggi sebesar 9,711 (p-value < 0,000). Hal ini menunjukkan bahwa semakin mudah mahasiswa merasa saat menggunakan QRIS, semakin besar kecenderungan mereka untuk berperilaku konsumtif.
Influencer Marketing and Marketplace Platforms: Driving Online Fashion Purchase Intention through Consumer Motivation Muhammad Aqshel Revinzky; Andreas Recki Prasetyo; Camelia Rizki Agrina; Rd. Rifqi Dwisanto; Joval Ifghaniyafi Farras
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 3 No 1 (2025): Volume 3, Issue 1, January 2025
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v3i1.563

Abstract

Fashion is a form of self-expression that reflects a person's identity, lifestyle, and social status. In addition to being a basic need, fashion is also a means of visual communication that allows individuals to express their personality, aesthetic preferences, and cultural affiliations. Along with the development of technology, especially through online platforms and social media, fashion is also increasingly accessible to various groups, including the younger generation (generation z), who are heavily influenced by influencers and digital trends. Therefore, fashion is now not only related to the style aspect, but also to the ever-evolving social, cultural, and economic dynamics. One way to understand the dynamics of the behavior of the younger generation in the fashion industry is to look at the role of digital marketing, especially through influencer marketing and marketplace platforms. This study aims to determine the direct and indirect effects of influencer marketing, marketplace platforms, consumer motivation on online fashion purchase interest. This study uses a quantitative approach of the Descriptive Explanatory type that describes the relationship between variables with a population of 114 Generation Z. The sampling technique used Proportional Random Sampling totaling 80 generation z students. The results of the study show that directly and indirectly influencer marketing, marketplace platforms, consumer motivation have a significant effect on online fashion purchase interest. Based on the research that has been conducted, it is expected to enrich the understanding of Generation Z digital consumer behavior and contribute to the development of more relevant and impactful marketing strategies for the online fashion industry and provide practical benefits for marketers and brands in developing the right marketing strategies.
Co-Authors Abdul Latif Abdul Latif Adang Sutisna Adang Sutisna Adhadian Akbar Ajeng Andriani Hapsari Ajeng Andriani Hapsari Ana Fitriyatul Bilgies Andreas Recki Prasetyo Andry Mochamad Ramdan Anggi Oktaviani Asyifa Anandya Bilgies, Ana Fitriyatul Cakranegara, Pandu Adi Camelia Rizki Agrina Cattleya Rejito Eliana Johana Rebecca Eva Yuniarti Utami Eva Yuniarti Utami Hafiizafitra, Naiandita Zahra Hapsari Widayani Hilmiana Hilmiana Irsyad Kamal Joval Ifghaniyafi Farras Jumroni, Jumroni Kurnia Khafidhatur Rafiah Kurnia Khafidhatur Rafiah Kusna Djati Purnama M Chairul Ihsan M. Anwar Aini Muhammad Fikri Maulana Muhammad Fikri Maulana Prasetyo, Andreas Recki Putra, Johni Eka Putri Rizki Utami Rahmat Aji Nuryakin Rd. Rifqi Dwisanto Riri Cornelia Rosalia Irawaty Rosalia Irawaty Rudy Haryanto Rudy Haryanto Safaruddin Sartono , Sawal Septi Wifasari Sumarno . Susilo, Dwi Ermayanti Tuti Dharmawati Udi Iswadi Vita Sarasi Zidny Ilma Hasan