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The Effect Of Service Quality, Price, And Promotion On Glass Sales At PT. Prisma Danta Abadi Batam Peuhulu , Werenfridus Gulevear; Nuraeni , Brigida Endah; Junianto , Pilifus
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 1 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i1.137

This study aims to determine the influence of service quality, price, and promotion on the sales of glass at PT Prisma Danta Abadi Batam. The data collection techniques employed in this research include literature review and the distribution of questionnaires. This research utilizes a quantitative research method. The sample size determination in this study uses purposive sampling with a total of 50 respondents. The result of the study with a significance level of 5% indicate that: (1) The variable of service quality has a positive and significant effect on glass sales, this can be seen from a significant value of 0,047 smaller than 0,05 and 2,039 > 2,010. (2) The variable of price has a positive and significant effect on glass sales, this can be seen from a significant value of 0,047 smaller than 0,05 and 2,039 > 2,010. (3) The variable of promotion has a positive and significant effect on glass sales, this can be seen from a significant value of 0,009 smaller than 0,05 and 2,733 > 2,010. (4) The Variabel of service quality, price, and promotion together affect glass sales by 45,8% and the remaining 54,2% is influenced by another factor outside the research variable used, this shows that the calculated is 12,962 > 2,798 with significance of 0,000 Keywords: Effect of Service Quality, Price and Promotion on glass Sales of PT Prisma Danta Abadi Batam

Pengaruh Promosi, Lokasi, Dan Harga Terhadap Keputusan Orang Tua Untuk Menyekolahkan Anak Di SD Yos Sudarso III Batu Aji Minda , Olivia Nelciana; Junianto , Pilifus; Atmojo , Agus Sekti Susila
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 2 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i2.180

ABSTRACT This study aims to determine the influence of promotion, location and price on parents' decision to send their children to SD Yos Sudarso III Batu Aji both partially and simultaneously. This study used a quantitative method by distributing questionnaires to 62 parents of students who sent their children to SD Yos Sudarso III Batu Aji. Data processing in this study uses SPSS version 26. The results of the processing of promotional variable data found that the calculation of 3.009 > ttable of 1.669 with a significance level of 0.004 < 0.05, then promotion had a positive and significant effect on the decision of the parents. The location variable had a calculation of 1.326 < a table of 1.669 with a significance level of 0.190 > 0.05, so the location did not have a positive and significant effect on the decision of the person who knew. The price variable has a calculation of 3.272 > a table of 1.669 with a significance level of 0.002 < 0.05, so the price has a positive and significant effect on the decision of the person who knows. From the f test, it is known that the value of f calculated for promotion, location, and price is 40.896 > f table 2.75 with a significance level of 0.000 < 0.05. From the R2 test, it was found that promotion, location and price contributed 67.9% to parental decision, while the remaining 32.1% of parental decision variables were influenced by other independent variables that were not explained in this study. Year 2025

The Influence Of Promotion, Product Variation And Service Quality On Purchasing Decisions At SRC Hutasoit Batu Aji Store, Batam City Simamora , Herto; Nuraeni , Brigida Endah; Junianto , Pilifus
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 2 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i2.181

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh promosi, variasi produk, dan kualitas pelayanan baik secara parsial maupun simultan terhadap keputusan pembelian di Toko SRC Hutasoit Batu Aji Kota Batam. Penelitian ini dilakukan dengan metode penelitian kuantitatif dengan jumlah sampel sebanyak 95 responden dan pengumpulan data menggunakan kuesioner. Hasil penelitian ini menemukan bahwa variabel promosi (X1) thitung 0,656 < ttabel 1,986 dengan tingkat signifikansi (0,513) > (0,05) maka promosi tidak berpengaruh positif dan signifikan terhadap keputusan pembelian. Variabel variasi produk (X2) thitung 4,916 > ttabel 1,986 dengan tingkat signifikansi (0,000) < (0,05) maka variasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Variabel kualitas pelayanan (X3) thitung 2,278 > ttabel 1,986 dengan tingkat signifikansi (0,025) < (0,05) maka kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Dari uji F diketahui nilai Fhitung promosi, variasi produk, dan kualitas pelayanan sebesar 8,911 > Ftabel 2,70 dengan tingkat signifikansi sebesar 0,000 < 0,05. Hal ini menunjukkan bahwa variabel promosi, variasi produk, dan kualitas pelayanan secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian di Toko SRC Hutasoit Batu Aji Kota Batam. Tahun 2025 ABSTRACT This study aims to determine the effect of promotion, product variation, and service quality both partially and simultaneously on purchasing decisions at SRC Hutasoit Batu Aji Store, Batam City. This study was conducted using a quantitative research method with a sample size of 95 respondents and data collection using a questionnaire. The results of this study found that the promotion variable (X1) tcount 0.656 < ttable 1.986 with a significance level (0.513) > (0.05) so that promotion does not have a positive and significant effect on purchasing decisions. Product variation variable (X2) tcount 4.916> ttable 1.986 with a significance level of (0.000) < (0.05) then product variation has a positive and significant effect on purchasing decisions. Service quality variable (X3) tcount 2.278 > ttable 1.986 with a significance level of (0.025) < (0.05) then service quality has a positive and significant effect on purchasing decisions. From the F test, it is known that the Fcount value of promotion, product variation, and service quality is 8.911> Ftable 2.70 with a significance level of 0.000 < 0.05. This shows that the variables of promotion, product variation, and service quality together have a positive and significant effect on purchasing decisions at the SRC Hutasoit Batu Aji Store, Batam City. Year 2025 .

Pengaruh Harga, Kualitas Produk Dan Promosi Terhadap Minat Pengguna E- Commerce Shopee Pada Mahasiswa Di Sekolah Tinggi Ilmu Ekonomi Bentara Persada Sadewo , Yusup Yogi; Junianto , Pilifus; Atmojo , Agus Sekti Susila
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 2 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i2.183

ABSTRACT This study aims to determine the effect of price, product quality and promotion on buying interest in Shopee e-commerce users among students at Bentara Persada College of Economics both partially and simultaneously. This study uses quantitative research methods, whose data collection techniques use questionnaires. The sampling technique used in this study was a saturated sample distributed to 60 respondents who were Shopee e-commerce user students at Bentara Persada College of Economics Batam. Instrument Test in this study using Validity Test and Reliability Test and Classical Assumption Test in this study using Normality Test, Multicollinearity Test, Heteroscedasticity Test, and Autocorrelation Test processed with SPSS version 26. The results of data processing on the price variable found that the tcount of -0.851 < t table of 2.00 with a significant level of 0.854 > 0.05, so the price has no positive and significant effect on purchase intention. The product quality variable produces a tcount value of 6.076 > t table of 2.00 with a significant level of 0.000 < 0.05, so product quality has a positive and significant effect on customer loyalty. The promotion variable produces a tcount value of 2.891 > t table 2.00 with a significant level of 0.005 < 0.05, so promotion has a positive and significant effect on customer loyalty. From the F test it is known that the Fcount value of price, product quality and promotion is 91.508 > Ftable 2.77 with a significant value of 0.000 <0.05. From the R2 test it is found that price, product quality and promotion contribute 83.1% to buying interest, while the remaining 16.9% of buying interest is influenced by other independent variables not explained in this study. Year 2025

Pengaruh Harga, Promosi Dan Kualitas Produk Terhadap Minat Beli Pengguna E-Commerce TikTok Shop Pada Mahasiswa Sekolah Tinggi Ilmu Ekonomi Bentara Persada Di Kota Batam Elizabert , Yesita; Junianto , Pilifus; Dabur , Feliks
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 2 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i2.185

ABSTRACT This study aims to determine the Influence of Price, Promotion, and Product Quality on the Buying Interest of Tiktok Shop E-Commerce Users in Students at the Bentara Persada College of Economics in Batam City. This study uses a quantitative method. The sample in this study amounted to 65 respondents. Data processing in this study uses SmartPLS software version 4.1.1.2. The results of data processing on price variables found that tstatistics were 3.765 > 1.969 and Pvalues value was 0.000 < 0.05, so the price had a positive and significant effect on buying interest. The promotion variable found that tstatistics were 2.594 > 1.969 and Pvalues value was 0.010 < 0.05, so promotion had a positive and significant effect on buying interest. The product quality variable found that the tstatistics were 0.309 < 1.969 and the Pvalues were 0.757 > 0.05, so the product quality did not have a positive and significant effect on buying interest. From the R2 test, it was found that price, promotion and product quality contributed 32.5% to buying interest, while the remaining 67.5% of the buying interest variable was influenced by other independent variables that were not described in this study. Year 2025

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