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All Journal Tractare: Jurnal Ekonomi-Manajemen
Atmojo , Agus Sekti Susila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence Of Promotion, Prices And School Image On The Acceptance Of New Students At SDS Kristen Tabqha, Batam City: Sinaga , Anjes Mara; Nuraeni , Brigida Endah; Atmojo , Agus Sekti Susila
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 2 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i2.157

Abstract

This research aims to determine the influence of promotion, price and school image, both partially and simultaneously, on the acceptance of new students at SDS Kristen Tabqha, Batam City. This research used a quantitative method with a population of 369 parents using the Slovin method to produce a sample of 100 parents and data collection using a questionnaire. The results of this research found that the promotion variable had a tcount of 3.578 > ttable 1.661 with a significance level of 0.001 < 0.05, so promotion had a positive and significant effect on the acceptance of new students at SDS Kristen Tabqha, Batam City. The price variable has a tcount of 2.340 > ttable 1.661 with a significance level of 0.021 < 0.05, so price has a positive and significant effect on the acceptance of new students at SDS Kristen Tabqha, Batam City. The school image variable has tcount 8.308 > ttable 1.661 with a significance level of 0.000 < 0.05, so school image has a positive and significant effect on the acceptance of new students at SDS Kristen Tabqha, Batam City. From the F test it is known that the fcount for promotion, price and school image is 91.196 > ftable 2.70 with a significance level of 0.000 < 0.05. This shows that the promotion, price and school image variables simultaneously have a positive and significant effect on the acceptance of new students at SDS Kristen Tabqha, Batam City.
Strategies For Strengthening Employee Performance: The Synergistic Influence Of Training, Compensation, And Motivation At PT PCI Elektronik Internasional: Atmojo , Agus Sekti Susila; Nuraeni , Brigida Endah; Sumarya , Edi
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 1 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i1.163

Abstract

This study aims to analyze the effect of training, compensation, and motivation on employee performance in the Quality Department of PT PCI Elektronik Internasional in Batam City. The research approach used is quantitative, with 89 respondents determined using the Slovin formula. Data collection was carried out through an online questionnaire using Google Forms, and the data was analyzed using SPSS software. The results showed that training had a positive and significant effect on employee performance (account = 4.921> stable = 1.662; significance 0.000 <0.05). Motivation also showed a positive and significant effect (account = 4.514> ttable = 1.662; significance 0.000 <0.05). However, compensation showed a significant negative effect on performance (account = -2.316 <ttable = 1.662; significance 0.023 <0.05). Simultaneously, the three variables have a significant effect on performance (Fcount = 74.156 > Ftable = 2.71; significance 0.000 < 0.05). The contribution of training, compensation, and motivation variables to employee performance is 72.4%, while 27.6% is influenced by other factors outside this study. These results indicate that training and motivation are the main strategies for improving performance, while the compensation system needs to be reviewed. Keywords: Training, Compensation, Motivation, Employee Performance, Quality Department
Pengaruh Promosi, Lokasi, Dan Harga Terhadap Keputusan Orang Tua Untuk Menyekolahkan Anak Di SD Yos Sudarso III Batu Aji Minda , Olivia Nelciana; Junianto , Pilifus; Atmojo , Agus Sekti Susila
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 2 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i2.180

Abstract

ABSTRACT This study aims to determine the influence of promotion, location and price on parents' decision to send their children to SD Yos Sudarso III Batu Aji both partially and simultaneously. This study used a quantitative method by distributing questionnaires to 62 parents of students who sent their children to SD Yos Sudarso III Batu Aji. Data processing in this study uses SPSS version 26. The results of the processing of promotional variable data found that the calculation of 3.009 > ttable of 1.669 with a significance level of 0.004 < 0.05, then promotion had a positive and significant effect on the decision of the parents. The location variable had a calculation of 1.326 < a table of 1.669 with a significance level of 0.190 > 0.05, so the location did not have a positive and significant effect on the decision of the person who knew. The price variable has a calculation of 3.272 > a table of 1.669 with a significance level of 0.002 < 0.05, so the price has a positive and significant effect on the decision of the person who knows. From the f test, it is known that the value of f calculated for promotion, location, and price is 40.896 > f table 2.75 with a significance level of 0.000 < 0.05. From the R2 test, it was found that promotion, location and price contributed 67.9% to parental decision, while the remaining 32.1% of parental decision variables were influenced by other independent variables that were not explained in this study. Year 2025
Pengaruh Harga, Kualitas Produk Dan Promosi Terhadap Minat Pengguna E- Commerce Shopee Pada Mahasiswa Di Sekolah Tinggi Ilmu Ekonomi Bentara Persada Sadewo , Yusup Yogi; Junianto , Pilifus; Atmojo , Agus Sekti Susila
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 2 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i2.183

Abstract

ABSTRACT This study aims to determine the effect of price, product quality and promotion on buying interest in Shopee e-commerce users among students at Bentara Persada College of Economics both partially and simultaneously. This study uses quantitative research methods, whose data collection techniques use questionnaires. The sampling technique used in this study was a saturated sample distributed to 60 respondents who were Shopee e-commerce user students at Bentara Persada College of Economics Batam. Instrument Test in this study using Validity Test and Reliability Test and Classical Assumption Test in this study using Normality Test, Multicollinearity Test, Heteroscedasticity Test, and Autocorrelation Test processed with SPSS version 26. The results of data processing on the price variable found that the tcount of -0.851 < t table of 2.00 with a significant level of 0.854 > 0.05, so the price has no positive and significant effect on purchase intention. The product quality variable produces a tcount value of 6.076 > t table of 2.00 with a significant level of 0.000 < 0.05, so product quality has a positive and significant effect on customer loyalty. The promotion variable produces a tcount value of 2.891 > t table 2.00 with a significant level of 0.005 < 0.05, so promotion has a positive and significant effect on customer loyalty. From the F test it is known that the Fcount value of price, product quality and promotion is 91.508 > Ftable 2.77 with a significant value of 0.000 <0.05. From the R2 test it is found that price, product quality and promotion contribute 83.1% to buying interest, while the remaining 16.9% of buying interest is influenced by other independent variables not explained in this study. Year 2025
Co-Authors Brigida Endah Nuraeni Junianto , Pilifus Minda , Olivia Nelciana Sadewo , Yusup Yogi Sinaga , Anjes Mara Sumarya , Edi