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All Journal Student Scientific Creativity Journal Prosiding Seminar Nasional Manajemen dan Ekonomi
Vivi Juli Pratiwi
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Voucer Diskon Belanja Pada Live Streaming Aplikasi Tiktok Terhadap Perilaku Implusive Buying Dikalangan Mahasiswa UIN Walisongo Semarang Vivi Juli Pratiwi; Furqon Efendi; Muchammad Fariz; Khairani Zikrinawati; Zulfa Fahmy
Student Scientific Creativity Journal Vol. 2 No. 2 (2024): Maret : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i2.1839

Abstract

Technological advances are advancing rapidly, shopping can be done even without leaving the house. Tiktok is one of the online shopping media with the tiktokshop feature. In the tiktokshop application there is a live streaming that is carried out to review the seller's product. In live streaming, it offers discount vouchers that attract the attention of buyers. Teenagers are very easily tempted by voucher offers. This triggers teenagers to do impulsive buying behavior. In this study it was measured using a likert scale. The research subjects were 100 students of Walisongo State Islamic University Semarang. This research uses probability sampling technique. Research using quantitative methods. Based on the research that has been done, the research results show that the significance value is 0.000 (p <0.05) so, there is an effect of shopping discount vouchers on the live streaming application of the tiktok application on impulsive buying in Walisongo State Islamic University Semarang.
Empowerment of Family Medicinal Plants (TOGA) as an Investment in Public Health in Sojomerto Village Lilis Komala Dewi; Maliki Alfajr Davin Candra Saputra; Vivi Juli Pratiwi; Atia Mumtaza; Muhammad Hafiz Damanik; Nahnu Robid Jiwandono
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 3 No. 1 (2024): : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v3i1.423

Abstract

Can be planted in narrow land, TOGA (Family Medicinal Plant) or what is often called a live pharmacy can be one of the traditional solutions to keep public health when the flu and cough attack. Not only is it planting and caring for toga plants also tends to be easy. In this dedication the activities carried out are planting together with the villagers of Sojomerto while explaining the benefits of plants in the area. This planting is also intended as a medium of awareness related to land use, therefore activities are carried out in the land adjacent to the village hall in order to make it easier for citizens to care for, maintain and use plants.
Co-Authors Atia Mumtaza Furqon Efendi KHAIRANI ZIKRINAWATI Lilis Komala Dewi Maliki Alfajr Davin Candra Saputra Muchammad Fariz Muhammad Hafiz Damanik Nahnu Robid Jiwandono Zulfa Fahmy