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All Journal Student Scientific Creativity Journal
Indri Sri Asdini Silaban
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Implementasi Strategi Bauran Pemasaran Marketing Mix Pada Mikari Bakery Hermika Pinem; Indri Sri Asdini Silaban; Monika Ayu Lumbantoruan; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 1 No. 6 (2023): November: Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i6.2390

Abstract

The marketing mix strategy in business scope combines eight marketing mix elements, which include product, price, place and promotion, people, processes, physical evidence, public opinion to achieve business goals. So the aim of this research is to face global markets and technological changes, this research provides important insights into effective marketing tactics, the challenges faced by companies as well as optimizing marketing mix strategies in this era to achieve competitive advantage
Co-Authors Hermika Pinem Lenti Susanna Saragih Monika Ayu Lumbantoruan