Implementasi Strategi Bauran Pemasaran Marketing Mix Pada Mikari Bakery

Hermika Pinem
Indri Sri Asdini Silaban
Monika Ayu Lumbantoruan
Lenti Susanna Saragih

Student Scientific Creativity Journal
Vol. 1 No. 6 (2023): November: Student Scientific Creativity Journal

The marketing mix strategy in business scope combines eight marketing mix elements, which include product, price, place and promotion, people, processes, physical evidence, public opinion to achieve business goals. So the aim of this research is to face global markets and technological changes, this research provides important insights into effective marketing tactics, the challenges faced by companies as well as optimizing marketing mix strategies in this era to achieve competitive advantage