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All Journal International Journal of Management Progress Jurnal Pengabdian Masyarakat Berkarya
Perdana, Deki
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STRATEGI MENINGKATKAN HASIL PENJUALAN UMKM SECARA DARING DI KECAMATAN BATUATAS KABUPATEN BUTON SELATAN Perdana, Deki; Rusdin, Rusdin; Mustaqim, Fariz
Jurnal Pengabdian Masyarakat Berkarya Vol. 1 No. 03 (2022): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v1i03.97

Abstract

Perkembangan teknologi telah mengubah perilaku konsumen dengan cepat. Keterbatasan melakukan aktivitas diruang publik, termasuk berbelanja kebutuhan, membuat teknologi menjadi pilihan. Konsumen beralih dari kebiasaan belanja di toko fisik ke toko online. Mengantisipasi migrasi konsumen menjadi pembeli online, perusahaan retail berlomba berbenah situs penjualan online. Wacana ini tidak terlepas dari tiga topic sentral, yakni layanan, kualitas, dan kepuasan. Bila ditinjau dari sudut pandang perusahaan, salah sau cara efektif untuk melakukan diferensiasi dan positioning adalah melalui perencanaan dan layanan spesifik yang lebih dekat. Kegiatan PKM ini adalah salah satu upaya yang dilakukan oleh pelaku UMKM di Kecamatan Batuatas dalam memberikan layanan kepada konsumen dengan penjualan online. Hal ini diharapakan sebagai penyesuaian teknologi juga untuk meningkatkan omzet penjualan dan keuntungan pelaku UMKM di kecamatan Batuatas dengan proses pemasaran secara online sehingga dapat dijangkau oleh konsumen yang lebih luas.
The Impact of Servant Leadership on Employee Performance Ari, Reza Yayang; Agustyawati, Dwi; Perdana, Deki
International Journal of Management Progress Vol. 6 No. 1 (2024): International Journal of Management Progress
Publisher : Institute for Research and Community Service

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Abstract

Leadership is a crucial factor in achieving organizational success. To accomplish organizational goals, effective leadership skills are essential because leaders have the ability to influence, motivate, and direct individuals within the organization to work collaboratively toward common objectives. Therefore, a leader can be regarded as the driving engine that propels the organization forward. In today’s competitive business environment, companies must adapt to various challenges, particularly those involving human resources, which serve as one of the most valuable assets of the organization. Other resources, such as machinery and capital, will not function optimally without strong employee performance. This study employed a quantitative approach using questionnaires, literature reviews, and documentation as data collection methods. The data were analyzed using simple regression analysis, including the t-test, r-test, classical assumption test, validity test, and reliability test. The findings indicate that the servant leadership variable (X) has a significant influence on employee performance (Y) at CV Bukit Memory. The correlation coefficient (r-count) of 0.484 exceeds the r-table value of 0.320 at a 5% significance level (N = 38), leading to the rejection of H₀ and acceptance of Hₐ. The coefficient of determination (23.5%) shows a positive effect, meaning that stronger implementation of servant leadership enhances employee performance, while the remaining 76.5% is influenced by other factors not examined in this study.
Co-Authors Agustyawati, Dwi Ari, Reza Yayang Heni Pujiastuti Mustaqim, Fariz