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PENGARUH SERVICE QUALITY, CUSTOMER SATISFACTION, COMMITMENT, SWITCHING COST, TERHADAP CUSTOMER LOYALTY PADA HYPERMART LIPPO PLAZA BUTON KOTA BAUBAU Agustyawati, Dwi; Hasni, Hasni; Daholu, Ahmad; Pardana, Deki
Jurnal Multidisipliner Kapalamada Vol. 1 No. 01 (2022): JURNAL MULTIDISIPLINER KAPALAMADA
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/kapalamada.v1i01.85

Penelitian ini berjudul Pengaruh Service Quality, Customer Satisfaction, Commitment, Switching Cost, Terhadap Customer Loyalty Pada Hypermart Lippo Plaza Buton Kota Baubau” Tujuan Penelitian ini adalah untuk mengetahui Pengaruh Service Quality, Customer Satisfaction, Commitment, Switching Cost, Terhadap Customer Loyalty Pada Hypermart Lippo Plaza Buton Kota Baubau. Alat analisis yang digunakan adalah regresi berganda dengan jumlah responden 150. Adapun yang menjadi hasil penelitian adalah Hasil penelitian diperoleh bahwa Dari hasil tersebut, persamaan regresi berdasarkan standardized yang diperolah adalah sebagai berikut: Y = -1,192 + 0,149SQ – 0,086CS + 0,371C + 0,834SC. Analisis Persamaan Regresi: Nilai konstanta sebesar-1,192 artinya jika SQ, CS, C, dan SC = 0 maka Y= -1,192. Jika service quality 0,149 merupakan nilai koefisien regresi variabel SQ terhadapcustomer loyaltyartinya varibelservice qualitymengalami kenaikan satu satuan makacustomer loyaltyakan mengalami peningkatan sebesar 0,149 atau 14,9%. Jika customer satisfaction -0,086 merupakan nilai koefisien regresi variabel CS terhadap customer loyalty artinya varibel customer satisfaction mengalami penurunan satu satuan maka customer loyalty akan mengalami penurunan sebesar 0,086 atau 0,86 %. Jika Commitment 0,371 merupakan nilai koefisien regresi variabel C terhadap customer loyalty artinya varibel Commitmentmengalami kenaikan satu satuan maka customer loyalty akan mengalami peningkatan sebesar 0,371 atau 37,1%. Jika Switching Cost 0,834 merupakan nilai koefisien regresi variabel C terhadap customer loyalty artinya varibel Switching Cost mengalami kenaikan satu satuan maka customer loyalty akan mengalami peningkatan sebesar 0,834 atau 83,4%. Service Quality berpengaruh positif terhadap customer loyalty dengan nilai signifikan = 0,004 < nilai 0,05 (5%). Hasil penelitian diperoleh bahwa customer satisfaction tidak berpengaruh terhadap customer loyalty dengan nilai signifikan= 0,379 > 0,05 (5%). Hasil penelitian diperoleh bahwa commitment berpengaruh positif terhadap customer loyalty dengan nilai signifikan= 0,000 < 0,05 (5%). Hasil penelitian diperoleh bahwa switching cost berpengaruh positif terhadap customer loyalty dengan nilai signifikan = 0,000 < 0,05 (5%).

Financial Education for Early Childhood at TK Negeri PO-5 Uli, Nur Zarliani; Agustyawati, Dwi
Jurnal Paradigma Ekonomika Vol. 19 No. 1 (2024): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Financial education for early childhood at TK Negeri PO-5 has not been directly implemented for students because parents tend to save money for their children without involving them in the process. However, the introduction of financial education should ideally start early to be beneficial in the futer. Financial education is not just about recognizing money and its denominations, but also about managing finances and saving. Community service activities are conducted at TK Negeri PO-5 using methods such as lectures, interviews and demonstrations using money and piggy banks. Evaluations results indicate that the community service activities have been successful. Students can understand and recognize the functions of money and they can manage or save money. In addition, students also enjoy participating in these activities.

Fostering Effective School Leadership for Disciplined Excellence Agustyawati, Dwi; Farisatma
International Journal of Learning Reformation in Elementary Education Vol. 3 No. 01 (2024): International Journal of Learning Reformation in Elementary Education
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/ijlree.v3i01.488

This study aims to investigate the impact of the principal's leadership style on teacher discipline levels at SD Negeri 2 Wameo, Baubau, Indonesia. The study employs a quantitative research method, with a total of 37 respondents in the population and the same number of respondents in the sample. The data collection methods include questionnaires and documentation, and the analytical method used in this research is simple linear analysis. The findings of the research show that there is a significant influence between the principal's leadership style and teacher discipline levels. The calculated t-value (3.060) is greater than the t-table value (1.689) and has a significant probability value of 0.04 which is less than 0.05. Therefore, the principal's leadership style has an impact on teacher discipline levels at SD Negeri 2 Wameo. The R square value of 0.221 indicates that the principal's leadership style influences teacher discipline levels by 22.1%, while the remaining 77.9% is affected by other factors that the researchers did not test.

Strategi Promosi Pemasaran Wisata Kolam Renang Desa Walando guna Meningkatkan Potensi Desa Wisata (PkM pada Bumdes Desa Walando Buton Tengah) Rais, Muhammad; Agustyawati, Dwi; Mahmuda, Dewi
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 6, No 2: Januari 2024
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v6i2.3589

Desa Walando, Kecamatan Gu, Kabupaten Buton Tengah merupakan salah satu desa yang berupaya untuk mengembangkan potensinya sehingga ada pemasukan bagi pemerintah desa melalui BUMDes. Potensi Desa Walando yang dikembangkan adalah berupa wisata kolam renang. Banyaknya usaha bisnis yang dilakukan oleh BUMDes Desa Walando maka diperlukan strategi pemasaran untuk menarik para wisatawan untuk mau berkunjung ke wisata kolam renang desa Walando. Tujuan pendampingan ini adalah agar Masyarakat desa Walando khususnya pengurus BUMDes desa Walando lebih memahami strategi promosi pemasaran wisata. Kegiatan PKM dilakukan melalui metode pelatihan dan juga pendampingan yang diikuti oleh para pengelola wisata, pengurus BUMdes dan perangkat Desa Walando. Hasil yang diperoleh dari kegiatan pendampingan ini adalah bertambahnya tingkat pengetahuan dan pemahaman pengurus BUMDes dan masyarakat tentang strategi promosi pemasaran wisata kolam renang dalam meningkatkan potensi daerah

PENGARUH BEBAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PEKERJAAN UMUM DAN PENATAAN RUANG KABUPATEN BUTON Agustyawati, Dwi; Uli, Nur Zarliani; Daholu, Ahmad; Hasni, Hasni; Zakaria, Ferli
Journal Economics Technology And Entrepreneur Vol 3 No 02 (2024): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v3i02.1232

This study aims to determine the effect of workload and work discipline on performance carried out at the Public Works and Spatial Planning Office of South Buton Regency. Data collection methods were carried out by observation, questionnaires and documentation. Respondents in this study amounted to 38 respondents. Data processing was carried out using SPSS, and analyzed the research instrument test and multiple linear regression analysis hypothesis testing. The results of this study indicate that there is a simultaneous positive and significant effect of workload and work discipline on employee performance with a significance value of 0.027 <0.05. Based on the results of the coefficient of determination test, the adjusted r value is 0.141, which means that the independent variable in this study has an influence of 14.1% on the dependent variable. Meanwhile, workload has no effect on employee performance. Work discipline has no effect on employee performance.

PEMBERDAYAAN EKONOMI IBU-IBU MELALUI PELATIHAN PEMBUATAN DODOL DI KELURAHAN WARURUMA KOTA BAUBAU Uli, Nur Zarliani; Agustyawati, Dwi; Pardana, Deki; Rusdin, Rusdin
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 04 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i04.1634

This community service activity aims to empower housewives in Waruruma Village through training in dodol production based on local resources, such as coconut and brown sugar. The activity includes initial surveys, socialization, technical production training, marketing strategies, and business assistance. The results of the activity demonstrate an improvement in participants' skills, the formation of small business groups, and the emergence of initial social and economic impacts, such as product orders and increased self-confidence. The activity also promotes collaboration among participants and fosters an entrepreneurial spirit based on local resources. Despite some challenges, such as limited production tools and unresolved legal aspects of the products, the training has proven effective in enhancing household economic capacity. To expand the impact of the activity, sustained support from the government, higher education institutions, and business partners is needed to strengthen community economic empowerment in a self-reliant and sustainable manner.

The Impact of Servant Leadership on Employee Performance Ari, Reza Yayang; Agustyawati, Dwi; Perdana, Deki
International Journal of Management Progress Vol. 6 No. 1 (2024): International Journal of Management Progress
Publisher : Institute for Research and Community Service

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Leadership is a crucial factor in achieving organizational success. To accomplish organizational goals, effective leadership skills are essential because leaders have the ability to influence, motivate, and direct individuals within the organization to work collaboratively toward common objectives. Therefore, a leader can be regarded as the driving engine that propels the organization forward. In today’s competitive business environment, companies must adapt to various challenges, particularly those involving human resources, which serve as one of the most valuable assets of the organization. Other resources, such as machinery and capital, will not function optimally without strong employee performance. This study employed a quantitative approach using questionnaires, literature reviews, and documentation as data collection methods. The data were analyzed using simple regression analysis, including the t-test, r-test, classical assumption test, validity test, and reliability test. The findings indicate that the servant leadership variable (X) has a significant influence on employee performance (Y) at CV Bukit Memory. The correlation coefficient (r-count) of 0.484 exceeds the r-table value of 0.320 at a 5% significance level (N = 38), leading to the rejection of H₀ and acceptance of Hₐ. The coefficient of determination (23.5%) shows a positive effect, meaning that stronger implementation of servant leadership enhances employee performance, while the remaining 76.5% is influenced by other factors not examined in this study.

PENGARUH BEBAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PEKERJAAN UMUM DAN PENATAAN RUANG KABUPATEN BUTON Agustyawati, Dwi; Uli, Nur Zarliani; Daholu, Ahmad; Hasni, Hasni; Zakaria, Ferli
Journal Economics Technology And Entrepreneur Vol 3 No 02 (2024): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v3i02.1232

This study aims to determine the effect of workload and work discipline on performance carried out at the Public Works and Spatial Planning Office of South Buton Regency. Data collection methods were carried out by observation, questionnaires and documentation. Respondents in this study amounted to 38 respondents. Data processing was carried out using SPSS, and analyzed the research instrument test and multiple linear regression analysis hypothesis testing. The results of this study indicate that there is a simultaneous positive and significant effect of workload and work discipline on employee performance with a significance value of 0.027 <0.05. Based on the results of the coefficient of determination test, the adjusted r value is 0.141, which means that the independent variable in this study has an influence of 14.1% on the dependent variable. Meanwhile, workload has no effect on employee performance. Work discipline has no effect on employee performance.

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