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All Journal Movere Journal
Pawawoi, Andi Agung
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Decision Sciences, Operations Research & Management

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Pengaruh Harga Promosi Dan Lokasi Terhadap Keputusan Pembelian Pada Gerai Indomaret Mandai Maros Pawawoi, Andi Agung; Syam, Andi Hendra; Guntur, Ihsan
Movere Journal Vol. 6 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i2.507

Abstract

This research aims to analyze the influence of price, location and promotion on purchasing decisions. The data used in this research is primary data collected from the results of distributing questionnaires to 60 consumers at Indomaret Mandai Maros. With a sampling technique using the Convenience Sampling technique. The data processing method uses multiple linear regression methods. Findings the research is found that price has a significant effect on purchasing decisions, location has a significant effect on purchasing decisions, promotion has a significant effect on purchasing decisions. As well as simultaneous testing of all price, location and promotion variables have a significant effect on purchasing decisions. Keyword : Purchasing Decisions, Price, Place and Promotion
Co-Authors Andi Hendra Syam Guntur, Ihsan