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All Journal International Journal of Economics (IJEC) Journal of Islamic Economic Scholar
Atridayansyah, Reza
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Economics, Econometrics & Finance Social Sciences

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Influence Price Discount and Shopping Lifestyle Against Impulse Buying Huljannah, Mifta; Atridayansyah, Reza; Eryanto, Sapta
Journal of Islamic Economic Scholar Vol. 1 No. 2 (2020)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2020.1.2.218-227

Abstract

Along with the development of the current era of globalization, companies and individuals have to work hard to fulfill their business continuity. Human needs that are increasing from time to time make it important to make decisions in meeting daily needs so that they are not easily tempted by new items that are not in accordance with their priorities. This study aims to determine, (1) the simultaneous influence between price discontent and shopping lifestyle on impulse buying, (2) partial effect between price discontent on impulse buying, (3) partially influence between shopping lifestyle on impulse buying. This research uses explanatory research with a quantitative approach. The sample used in this study amounted to 55 respondents who were consumers in the AII Collection in Bandung. The data collection method used in this study was a questionnaire. Data analysis using SEM-PLS with SmartPLS analysis tool is used as data processing. The results of this study indicate that (1) the price discont variable and shopping lifestyle simultaneously have a significant effect on impulse buying, (2) the price discont variable partially has a significant effect on impulse buying, (3) the shopping lifestyle variable partially has a significant effect on impulse buying.Keywords: Price discont, shopping lifestyle, impulse buying
Feasibility Analysis of Djoglo Restaurant Business in Lampung Regency South Area Reviewed from the Aspects of Market, Marketing, And Sharia Financing Atridayansyah, Reza; Fatih Fuadi; Dimas Pratomo
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1622

Abstract

This study aims to analyze the feasibility of the Djoglo Restaurant business in South Lampung Regency from the market, marketing, and sharia financing aspects to support strategic decision making for the development of traditional culinary businesses. The study uses a qualitative approach with a case study method that was carried out for three months, with primary data obtained through in-depth interviews with owners, managers, employees, consumers, and direct observation, as well as secondary data from financial reports and internal company documents analyzed using an interactive analysis model with triangulation to ensure data validity. The results of the study indicate that the Djoglo Restaurant is very feasible to be developed from the three aspects studied, with the market aspect showing very good potential through an average of 180-220 people visiting per day, clear segmentation with a family dominance of 45%, and consumer satisfaction reaching 92% for the atmosphere of the place; the marketing aspect shows high effectiveness with sales growth of 20% per year and customer retention of 72% through an integrated marketing mix; and the sharia financing aspect shows that the musyarakah scheme with a ratio of 60:40 is the most suitable for an expansion of Rp 800 million with very positive feasibility indicators including NPV of Rp 1.24 billion, IRR of 42%, and a payback period of 2.3 years. This study provides practical contributions in the form of strategic recommendations for management in business expansion using sharia financing and optimizing marketing strategies, while enriching the literature on the feasibility of traditional culinary businesses with a sharia financing approach which is still limited in Indonesia, especially in the context of restaurants in the regions.
Co-Authors Dimas Pratomo Eryanto, Sapta Fatih Fuadi Huljannah, Mifta