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All Journal Diversity: Jurnal Ilmiah Pascasarjana JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Dina Sakinah
Unknown Affiliation
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Public Health Social Sciences Other

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Kepemimpinan Ideal Pada Organisasi di Era Milenial Danang Nugroho; Dina Sakinah; Asri Fatimah; Dini Indria Zahira; Didah Paridah; Helmalia Nur Fauziah
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 2 (2024): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i2.1234

Abstract

Leadership is a vital element of the management process, no exception in any organization. The leader acts as a captain, designing and managing existing resources, as well as directing other people to achieve good performance. The leadership style applied and the level of satisfaction of subordinates are determining factors in measuring leadership success. Leadership will play a crucial role in the success of an organization. This is due to the important role of leadership in facilitating significant change in organizations, making leadership an impactful force, and considering leadership as the art of managing organizational conformity and stability. In the era of the younger generation, good government is created when the leader meets the qualifications. However, a good leader must also have integrity, honesty and loyalty to the public. Millennial leadership must encourage the independence and entrepreneurial spirit of the younger generation. Nation development must be based on independence and entrepreneurship.
Analisis Kualitas Pelayanan, Lokasi Dan Promosi Pada Pasar Persaingan Monopolistik (Alfamart Atau Indomaret) Terhadap Keputusan Pembelian Konsumen Dina Sakinah; Salsabila, Naura; Khotijah, Siti; Dari, Sri Wulan
Diversity: Jurnal Ilmiah Pascasarjana Vol. 4 No. 3 (2024): Diversity: Jurnal Ilmiah Pascasarjana
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/djip-uika.v4i3.15570

Abstract

Bisnis ritel terus berkembang dan kini didominasi oleh peritel besar Alfamart dan Indomaret dengan cakupan cabang di seluruh wilayah. Penelitian ini bertujuan mengungkap strategi bisnis Alfamart dan Indomaret dalam pasar persaingan Monopolistik, fokus pada kualitas pelayanan, promosi, lokasi cabang, dan perilaku perusahaan untuk menarik konsumen dalam pengambilan keputusan pembelian. Penelitian ini menerapkan metode kuantitatif dengan pendekatan deskriptif, menggunakan kuesioner untuk mengumpulkan data dan menganalisis kualitas pelayanan, promosi, dan lokasi persaingan Monopolistik antara Alfamart dan Indomaret. Hasil analisis menunjukkan persaingan Monopolistik antara Alfamart dan Indomaret, di mana variabel Pelayanan, Promosi, dan Lokasi signifikan memengaruhi keputusan pembelian konsumen di kedua toko.
Co-Authors Asri Fatimah Danang Nugroho Dari, Sri Wulan Didah Paridah Dini Indria Zahira Helmalia Nur Fauziah RR. Ella Evrita Hestiandari Salsabila, Naura