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All Journal Jurnal Ilmiah Ekonomi dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Dini Indria Zahira
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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Kepemimpinan Ideal Pada Organisasi di Era Milenial Danang Nugroho; Dina Sakinah; Asri Fatimah; Dini Indria Zahira; Didah Paridah; Helmalia Nur Fauziah
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 2 (2024): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i2.1234

Abstract

Leadership is a vital element of the management process, no exception in any organization. The leader acts as a captain, designing and managing existing resources, as well as directing other people to achieve good performance. The leadership style applied and the level of satisfaction of subordinates are determining factors in measuring leadership success. Leadership will play a crucial role in the success of an organization. This is due to the important role of leadership in facilitating significant change in organizations, making leadership an impactful force, and considering leadership as the art of managing organizational conformity and stability. In the era of the younger generation, good government is created when the leader meets the qualifications. However, a good leader must also have integrity, honesty and loyalty to the public. Millennial leadership must encourage the independence and entrepreneurial spirit of the younger generation. Nation development must be based on independence and entrepreneurship.
Analisis SWOT sebagai Strategi Pengembangan Usaha pada UMKM Jasa Digital Printing (Studi Kasus Diza Digital Printing di Kecamatan Banjaran) Dini Indria Zahira; Hendar Rubedo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8567

Abstract

The development of the creative industry and digital printing services requires micro, small, and medium enterprises (MSMEs) to implement appropriate business development strategies in order to remain competitive and sustainable. Diza Digital Printing, a digital printing MSME located in Banjaran District, still faces several challenges, including limited production capacity, poorly organized administrative systems, suboptimal promotional activities, and the absence of business legality. This study aims to analyze the internal and external conditions of the business and to formulate appropriate development strategies using the SWOT Analysis approach. This research employs a qualitative descriptive method, with data collected through observation, interviews, and documentation. Data were analyzed using the Miles and Huberman interactive model and further formulated into the SWOT Matrix, IFAS, EFAS, and QSPM. The results show that Diza Digital Printing is positioned in Quadrant I (Strength–Opportunity), indicating that the business has strong internal capabilities to take advantage of market opportunities. The priority strategies recommended include restructuring the administrative system, completing business legality, strengthening digital promotion, and gradually increasing production capacity.
Co-Authors Asri Fatimah Danang Nugroho Didah Paridah Dina Sakinah Helmalia Nur Fauziah Hendar Rubedo