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ANALISIS SWOT DAN REKOMENDASI STRATEGIS UNTUK PENINGKATAN DAYA SAING STUDI KASUS USAHA BAKSO MAS WAHYU Zainarti Zainarti; Nada Sausan Adha Fili; Afiyah Dwi Astri; Muhammad Alwi Hasibuan
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1736

Abstract

Abstract. This research aims to increase the competitiveness of the Bakso Mas Wahyu business through SWOT analysis and strategic recommendations. SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) With this analysis, companies can find out internal strengths and weaknesses as well as external opportunities and threats that can influence business success. SWOT analysis will help identify four main components that influence the competitiveness of Bakso Mas Wahyu: strengths, weaknesses, opportunities and threats. This research uses a qualitative approach with a case study method to explore it. The case study was chosen because it allows researchers to obtain in-depth and comprehensive information about the Bakso Mas Wahyu business, including the strengths, weaknesses, opportunities and threats it faces. Based on the SWOT analysis and strategic recommendations that have been carried out for the Bakso Mas Wahyu business, it can be concluded that Bakso Mas Wahyu has great potential to continue to grow and develop in the market.
Aspek Syariah dan Halal : Definisi, Etika Bisnis, Ciri Khas Bisnis, Akad, Kerjasama, dan Standar Operasional Prosedur Halal Muhammad Alwi Hasibuan; Abdul Rahmad Rayadi; Ditia Azzahra Aswin Tanjung
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3856

Abstract

This study aims to analyze and understand the principles of Sharia in business practices, especially in the context of sharia business which is growing rapidly in society. Using qualitative methods and a library approach, data were collected from various literature sources, including books, journals, and scientific articles. The main focus of the study includes the definition of Sharia, business ethics in Islam, contracts in transactions, and the implementation of halal Standard Operating Procedures (SOP). The results of the analysis show that sharia business is not only profit-oriented, but also prioritizes justice, honesty, and social responsibility in accordance with Islamic teachings. The principle of halal is an important foundation in creating consumer trust and improving product quality. This study makes a significant contribution to the development of theoretical and practical understanding of sharia business, and offers guidance for business actors to apply sharia principles in their operations, so as to create an ethical and sustainable business environment.