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All Journal Jurnal Ilmiah Ekonomi dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Abdul rahmad rayadi
Unknown Affiliation
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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STRATEGI PEMASARAN TOKO KOSMETIK DALAM MENINGKATKAN MINAT PELANGGAN DI DAERAH TUASAN KOTA MEDAN SUMATRA UTARA (STUDI KASUS: TOKO LOLIPOP) Zainarti Zainarti; Anisah Cyntia Dewi Pratama; Abdul rahmad rayadi; Naylatussalwa Makarim
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1722

Abstract

Abstract: This research aims to fill this knowledge gap by developing an appropriate marketing strategy for Lollipop Shops in the Tuasan area, Medan City, North Sumatra. The methods that will be used include a segmentation, targeting and positioning (STP) approach, effective digital marketing, appropriate promotions, and developing customer relationships to significantly increase customer interest and loyalty. This research will use a qualitative approach with a case study method to understand the marketing strategy implemented by the Lollipop Shop, customer perceptions and behavior, as well as factors that influence customer interest and loyalty. This approach was chosen because it allows an in-depth analysis of the phenomenon under study. Based on the research results, the marketing strategy implemented by the Lolipop Shop has provided positive results in attracting and retaining customers in the Tuasan area, Medan City. However, there are still several aspects that need to be improved in order to increase customer interest and loyalty and strengthen the store's position in the local cosmetics market.
Aspek Syariah dan Halal : Definisi, Etika Bisnis, Ciri Khas Bisnis, Akad, Kerjasama, dan Standar Operasional Prosedur Halal Muhammad Alwi Hasibuan; Abdul Rahmad Rayadi; Ditia Azzahra Aswin Tanjung
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3856

Abstract

This study aims to analyze and understand the principles of Sharia in business practices, especially in the context of sharia business which is growing rapidly in society. Using qualitative methods and a library approach, data were collected from various literature sources, including books, journals, and scientific articles. The main focus of the study includes the definition of Sharia, business ethics in Islam, contracts in transactions, and the implementation of halal Standard Operating Procedures (SOP). The results of the analysis show that sharia business is not only profit-oriented, but also prioritizes justice, honesty, and social responsibility in accordance with Islamic teachings. The principle of halal is an important foundation in creating consumer trust and improving product quality. This study makes a significant contribution to the development of theoretical and practical understanding of sharia business, and offers guidance for business actors to apply sharia principles in their operations, so as to create an ethical and sustainable business environment.
Co-Authors Anisah Cyntia Dewi Pratama Ditia Azzahra Aswin Tanjung Muhammad Alwi Hasibuan Naylatussalwa Makarim zainarti zainarti