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All Journal Persepsi : Communication Journal Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
Ulhaq, Abdullah Wildan
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Herbal Health Communication Patterns in the Family to Improve Capacity Family Health Empowered Facing COVID-19 Pandemic Suharti, Bangun; Trenggono, Nanang; Noviera, Fri Rejeki; Faizal, Ahmad Riza; Ulhaq, Abdullah Wildan
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 13 No 2 (2024): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v13i2.9459

Abstract

This research is important to do, because Indonesia is a very abundant and potential source of medicinal plants (herbs). Herbal-based medicine that is communicated and socialized, will be able to empower people in overcoming their health problems, especially during the Covid-19 pandemic. This is in line with the spirit of the community to return to nature, where people realize that the use of chemical drugs in large quantities and in the long term is actually harmful to health. This research is a qualitative research. Data collection methods were carried out by interview, observation and literature study. Interviews were conducted with 10 families, especially mothers who actively use herbs in Bandar Lampung city. The results of this study prove that herbal-based family health communication carried out using networks between friends, between environmental activist communities, herbal activists and herbal consultations using whatshap media and telegram groups, is very effective as a means of promoting family health, so that families are health independent. The role of mothers is very important in opening opportunities for promotion and family awareness, on the importance of herbs, as a solution to family health problems. This is supported by the right moment, when the whole world is hit by problems, crises, and major challenges in the health sector, namely the Covid-19 pandemic.
Analysis of The Implementation of Integrated Communication in Employer Branding Management (Case Study at PT Telkom Indonesia (Persero), Tbk) Ulhaq, Abdullah Wildan; Anggraini, Choiria
Persepsi: Communication Journal Vol 7, No 2 (2024): November 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i2.19877

Abstract

Telkom Indonesia in 2022 received the Best Workplace Asia award from the Great Place to Work Institute and Top 1 Companies Indonesia from LinkedIn. This research aims to find out how the implementation of integrated communication in managing employer branding at PT Telkom Indonesia (Persero), Tbk. This research uses a qualitative approach with a case study method to explore programs, policies, and facilities as an implementation of integrated communication and employer branding aimed at employees as internal stakeholders and prospective employees as external stakeholders. Data collection was conducted through interviews, observations, and documentation studies. Interviews were conducted with Human Capital Communication Employer Branding Telkom Indonesia staff and observation of social media used for employer branding activities. The documentation study was conducted as a complement to explain the employer branding program. The results showed that Telkom Indonesia has four Employee Value Proposition (EVP) used as the foundation in the implementation of employer branding communication, which are learn, grow, contribute, and a great place for digital innovation champions. Forms of integrated communication implementation in managing employer branding at Telkom Indonesia include the FWA (Flexible Working Arrangement) policy, Digistar program, GPDP (Great People Development Program), GPSP (Great People Scholarship Program), AyoBikinNyata, and facilities for employees to realize their startup ideas through the AMOEBA business incubator. Telkom Indonesia has also used various social media and implemented an omnichannel strategy in employer branding communication activities, both internally and externally.
Co-Authors Ahmad Riza Faizal, Ahmad Riza Choiria Anggraini Nanang Trenggono Noviera, Fri Rejeki Solly Aryza