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All Journal JUPADAI : Jurnal Pengabdian Kepada Masyarakat Journal of Sustainable Community Development
Andela Anggleni
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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INTERNET MARKETING STRATEGI UNTUK MENINGKATKAN PEMASARAN INDUSTRI KOPIAH SONGKOK DESA BANDAR AGUNG KECAMATAN LUBUK BATANG OKU (OGAN KOMERING ULU) PROVINSI SUMATERA SELATAN Andela Anggleni; Yofitri Heny Wahyuli; Marina Malian; Ahmad Yani Kosali
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Volume 2 Nomor 2 2023
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v2i2.102

Abstract

Community Service is the implementation of the Tridharma of higher education to help the community. This community service is to find the problems faced by the Songkok coffee industry, Bandar Agung village, Lubuk Batang sub-district. In terms of marketing, the skullcap industry is still not very effective, because they only market in the neighborhood around the village, where in fact many people in Bandar Agung, Lubuk Batang sub-district, use skullcaps every day. Therefore, the aim of our Community Service is to introduce marketing methods that are more widespread and of course also cost-effective, namely by selling using online media, publishing on social media, and through e-commerce media. Service activities are assisted by students as well as entrepreneurship learning for students as entrepreneurial knowledge. The innovation carried out is to develop marketing through E-commerce based media which aims to expand the market segment of the skullcap industry. From the results of the dedication, a website and telegram were obtained which were used as addresses for online marketing of Bandar Agung Resam coffee beans, Lubuk Batang sub-district, thereby expanding the market share of the Bandar Agung Songkok coffee business, Lubuk Batang sub-district in the new normal period.
Pelatihan Ekonomi Kreatif Dan Edukasi Hukum Pada Masyarakat Desa Banyuasin I Kabupaten Banyuasin, Sumatera Selatan Yofitri Heny Wahyuli; Dian Novita Fajar Sari; Andela Anggleni; Fitriani, Helda
Journal of Sustainable Community Development Vol. 2 No. 1 (2024): Journal of Sustainable Community Development
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14439734

Abstract

Masyarakat Desa Banyuasin I, Kabupaten Banyuasin, Sumatera selatan memiliki potensi dan peluang bisnis yang sangat strategis karena desa tersebut berdekatan dengan pusat bisnis, yaitu Pasar Pagi Prajen dan Pasar Sematang Borang. Kelompok Usaha Bersama (KUB) Desa Banyuasin I yang dibentuk oleh Pemerintah Desa Banyuasin I bersama Mahasiswa PKL STIA Satya Negara Tahun 2022 melihat peluang ini untuk mengembangkan ekonomi kreatif berbasis home industry. Tujuan kegiatan pengabdian kepada masyarakat ini adalah, selain pendampingan pembuatan sabun cair cuci piring, juga pelatihan dan praktik, penyuluhan merk, labeling, dan edukasi hukum. Hasil evaluasi kegiatan menunjukkan bahwa pemahaman kelompok mitra tentang kewirausahaan sabun cair meningkat sebesar 73,95% (22,08% menjadi 84,75%). Pemahaman tersebut meliputi pemahaman tentang pembuatan, edukasi kesehatan, aspek hukum, dan labeling. Selain itu, kelompok mitra juga telah mampu membuat produk sabun cuci piring dan pengemasannya.
Co-Authors Ahmad Yani Kosali Dian Novita Fajar Sari Fitriani, Helda Marina Malian Yofitri Heny Wahyuli