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All Journal Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal
Aprilia, Tantri
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Analisis SWOT Pada UMKM Seblak Bg (Bang Galih) Dalam Meningkatkan Penjualan dan Daya Saing Aprilia, Tantri; Yunita, Tyna
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 12 (2024): July
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12172768

Abstract

SWOT analysis is one of several tools available to analyze marketing strategy, as an environmental analysis that takes into account the internal and external factors that influence the company. With the rapid growth of various business fields, including culinary, it provides opportunities for MSME owners, especially in the culinary sector, to be helped by technology to promote their products, one of which is the seblak product which has always been a favorite of the Indonesian people. This research explains the reasons behind product competitiveness and the strategies implemented by Seblak BG (Bang Galih) to increase its sales. This research uses two data collection methods, namely literature review and study observation. From the SWOT matrix analysis table, it can be concluded that MSME Seblak BG has good advantages and opportunities so that it has good competitiveness.   
Pengaruh Keamanan Two Factor Authentication Terhadap Pencurian Data (Cyber Crime) Pada Media Sosial Aprilia, Tantri; Pitoyo, Bayu Seno; Fauzi, Achmad; Ramadhanti, Reifa Galih; Nurazizah, Rizty Dwi; Wanti, Eny Trisno; Nugroho, Muhammad Yusuf; Shawa, Bagus Naufal Putra; Prasetyo, Andhika Rifki
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 5 (2024): Madani, Vol. 2, No. 5 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11496678

Abstract

Security management refers to effective and efficient steps that must be taken to carry out security efforts and prevent losses so that disturbances that can cause losses do not occur. In the 4.0 era, people are required to utilize the latest technology to make it easier to solve problems, including data security. Cybercriminals often steal and manipulate data. Various data security methods have been developed, one of which is two factor authentication (2FA) which is widely used on social media. Gen-Z's lack of awareness about data security often leads to data leaks or account hijacking. By using 2FA, this problem can be overcome and provide more protection against cyber threats. This research aims to determine the effect of two factor authentication security on data theft on social media. This research uses qualitative methods with data collected from previous research as reference material. The results of this research show that public awareness and enlightenment regarding cybercrime is related to the use of social media.
Pengaruh Promosi Online Terhadap Keputusan Konsumen Pada Pembelian Kosmetik di Online Shop J, Jumawan; Nugroho, Aditya Aji; Kambuno, Lola; Melani, Putri Ayu Shayekti; Aprilia, Tantri; Putri, Zizka Amelia
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 4 (2024): Madani, Vol. 2, No. 4 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11239292

Abstract

Promotion is a marketing strategy that attempts to encourage demand. Promotion is the company's main means of introducing products in a marketing strategy process. There are many media that can be used today to promote products, for example online promotions based on social media, websites, and e-commerce applications. There are many factors that can encourage consumers to make decisions to buy products, including online promotional strategies for consumer decisions regarding purchasing cosmetics, especially in online shops. This research aims to determine the effect of online promotions on consumer decisions when purchasing cosmetics in online shops. This research uses qualitative methods and searches for data and collects data from previous research as reference material. The results of this research show that online promotions have a significant effect on consumer decisions to purchase cosmetics in online shops. Therefore, companies that sell cosmetics can improve their online promotion-based promotional strategies to get more profitable results.
Co-Authors Achmad Fauzi Jumawan, Jumawan Kambuno, Lola Melani, Putri Ayu Shayekti Nugroho, Aditya Aji Nugroho, Muhammad Yusuf Nurazizah, Rizty Dwi Pitoyo, Bayu Seno Prasetyo, Andhika Rifki Putri, Zizka Amelia Ramadhanti, Reifa Galih Shawa, Bagus Naufal Putra Wanti, Eny Trisno Yunita, Tyna