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Analisis SWOT UMKM Rocket Chicken Terhadap Keputusan Pembelian Konsumen Ramadhanti, Reifa Galih; Yunita, Tyna
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 12 (2024): July
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

SWOT analysis is a systematic process for identifying various factors to develop a company's strategy. Rocket Chicken is a franchise that offers reasonably priced food and drink items derived from chicken at a lower cost than other businesses. The purpose of this study is to evaluate the influence of Rocket Chicken MSME goods' advantages, disadvantages, opportunities, and threats on customer purchase decisions. Data for this study comes from previous research used as references and employs descriptive qualitative methodologies. According to the study's findings, Rocket Chicken has a great chance of expanding and succeeding in the fast food industry if it adopts a smart approach that takes advantage of its advantages over disadvantages.
Pengaruh Keamanan Two Factor Authentication Terhadap Pencurian Data (Cyber Crime) Pada Media Sosial Aprilia, Tantri; Pitoyo, Bayu Seno; Fauzi, Achmad; Ramadhanti, Reifa Galih; Nurazizah, Rizty Dwi; Wanti, Eny Trisno; Nugroho, Muhammad Yusuf; Shawa, Bagus Naufal Putra; Prasetyo, Andhika Rifki
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 5 (2024): Madani, Vol. 2, No. 5 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11496678

Abstract

Security management refers to effective and efficient steps that must be taken to carry out security efforts and prevent losses so that disturbances that can cause losses do not occur. In the 4.0 era, people are required to utilize the latest technology to make it easier to solve problems, including data security. Cybercriminals often steal and manipulate data. Various data security methods have been developed, one of which is two factor authentication (2FA) which is widely used on social media. Gen-Z's lack of awareness about data security often leads to data leaks or account hijacking. By using 2FA, this problem can be overcome and provide more protection against cyber threats. This research aims to determine the effect of two factor authentication security on data theft on social media. This research uses qualitative methods with data collected from previous research as reference material. The results of this research show that public awareness and enlightenment regarding cybercrime is related to the use of social media.