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All Journal Jurnal Indonesia Sosial Teknologi Journal of Halal Research, Policy, and Industry
Arifin Noer, Bustanul
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Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Perception of Halal Logo on Food and Beverage Products among Students (Aged 20-25 Years) Arifin Noer, Bustanul
Journal of Halal Research, Policy, and Industry Vol. 1 No. 2 (2022): Journal of Halal Research, Policy and Industry
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v1i2.4178

Abstract

Food is a necessity from every human being and part of the rights every human rights in Indonesia. Islam has arranged many things regarding halal and haram in the field food. Halal is a concept the rules of Islamic religious principles, which are used to declare something permitted or prohibited for consumption by Muslims on the basis of the Qur'an, Hadith, or Ijtihad. The purpose of this research is to find students who have a buying interest high in food and beverage products include a halal logo or without requires a halal label. Inside population this research is adolescents in East Java, while the number of successful samples a number of 120 respondents were processed with a purposive sampling method from total questionnaire distributed a total of 194 respondents. The results show that the perception of the halal logo is posed on the respondents' questions get a presentation that's quite high, that is, 49% of students have know and understand about logos Halal and the suitability of the logo according to the MUI.
Proposed Marketing Strategy for the Sustainability of Biomass Producer Companies (PT XYZ Case Study) Rizki Utami, Aulia; Arifin Noer, Bustanul
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

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Abstract

PT XYZ is a biomass production company established in 2021, dedicated to sustainable biomass solutions, positioning itself at the forefront of an industry with significant growth potential given the global urgency for clean energy solutions. Despite operating in a high-growth potential sector, PT XYZ experienced stagnation and even a decline in product sales in 2023. To understand the root causes and formulate effective solutions, this study employs various analytical methods, including the Internal Factor Evaluation (IFE) Matrix and the External Factor Evaluation (EFE) Matrix to assess the internal and external factors affecting the company's performance. The Internal-External (IE) Matrix and SWOT Matrix were then used to match these factors and develop various strategic alternatives. Finally, the Quantitative Strategic Planning Matrix (QSPM) was used to objectively evaluate the strategic alternatives and generate optimal marketing strategy recommendations for PT XYZ. Based on the analysis using the IFE and EFE matrices, PT XYZ is positioned in the grow and build quadrant with an IFE score of 3.29 and an EFE score of 3.20. Through SWOT analysis, seven alternative marketing strategies were identified. Subsequently, QSPM analysis prioritized these strategies, with obtaining SVLK certification as the top priority, followed by increasing awareness and branding, developing innovation and product diversification, expanding into new markets, enhancing human resources in sales and marketing, increasing production capacity, and improving education and awareness about renewable energy.
Co-Authors Rizki Utami, Aulia