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All Journal bit-Tech Nusantara Science and Technology Proceedings
Isyanto, Aisyah Kirana Putri
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

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Development of Brand Awareness Through Social Media Marketing of UMKM Fried Chicken in Medokan Ayu Surabaya Hindrayani, Kartika Maulida; Maulana F, Tresna; Ningrum, Imelda Widya; Isyanto, Aisyah Kirana Putri
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4139

Abstract

The development of information technology has many benefits for partner actors to make processes automatic in increasing productivity and marketing. Marketing management in today's technological world requires a strategy for disseminating information and expanding marketing targets. Skills in using social media as a digital marketing tool can increase consumers or customers' ability to recognize and remember a product being promoted. This will also increase brand awareness. The method used is a development method with observation steps in the field, identifying partner’s problems and weaknesses, offering solutions to partners, designing training materials, implementing training material designs and integrating materials. The results of the development of brand awareness using social media, we use Instagram Platform and Google Review. Hopefully this will raise awareness of the UMKM Fried Chicken with its franchise located in Medokan Ayu. Good relations, complete explanations and clear communication with partners will support marketing development through brand awareness through social media.
Multinomial Logistic Application on Factors Affecting Poor Population in East Java Isyanto, Aisyah Kirana Putri; Trimono; Damaliana, Aviolla Terza
bit-Tech Vol. 8 No. 1 (2025): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v8i1.2400

Abstract

Poverty is still one of the major problems in East Java, even though this province has an important role in supporting the national economy. This condition shows that development in each district/city has not been evenly distributed, so a data-based analysis is needed to determine the factors that influence the poverty rate. This study aims to analyze the influence of socioeconomic variables on the poverty rate category in East Java using a multinomial logistic regression model. The data used is secondary data from the Central Bureau of Statistics (BPS) in 2023 which covers 38 districts/cities. The independent variables analyzed consisted of life expectancy, average years of schooling, open unemployment rate, labor force participation rate, expenditure per capita, human development index, and gross regional domestic product (GRDP) per capita. The analysis process involved data exploration, multicollinearity test, multinomial logistic regression modelling, simultaneous and partial parameter significance test, and model performance evaluation. The results show that per capita expenditure is the only variable that has a significant effect on poverty level classification. The model is able to classify the data with an accuracy of 81% and a McFadden R² value of 0.6483, which means the model has a fairly good performance. This finding shows the importance of increasing people's purchasing power as an effort to reduce poverty. This research is expected to be a reference for local governments in formulating more targeted and data-based policies.            
Co-Authors Damaliana, Aviolla Terza Hindrayani, Kartika Maulida Maulana F, Tresna Ningrum, Imelda Widya Trimono