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All Journal International Journal of Advances in Data and Information Systems Nusantara Science and Technology Proceedings
Ningrum, Imelda Widya
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

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Development of Brand Awareness Through Social Media Marketing of UMKM Fried Chicken in Medokan Ayu Surabaya Hindrayani, Kartika Maulida; Maulana F, Tresna; Ningrum, Imelda Widya; Isyanto, Aisyah Kirana Putri
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4139

Abstract

The development of information technology has many benefits for partner actors to make processes automatic in increasing productivity and marketing. Marketing management in today's technological world requires a strategy for disseminating information and expanding marketing targets. Skills in using social media as a digital marketing tool can increase consumers or customers' ability to recognize and remember a product being promoted. This will also increase brand awareness. The method used is a development method with observation steps in the field, identifying partner’s problems and weaknesses, offering solutions to partners, designing training materials, implementing training material designs and integrating materials. The results of the development of brand awareness using social media, we use Instagram Platform and Google Review. Hopefully this will raise awareness of the UMKM Fried Chicken with its franchise located in Medokan Ayu. Good relations, complete explanations and clear communication with partners will support marketing development through brand awareness through social media.
Prediction of Rice Harvesting During the Rainy Season in Kabupaten Lamongan Using Stochastic Frontier Analysis Ningrum, Imelda Widya; Prasetya, Dwi Arman; Trimono, Trimono; Kassim, Anuar bin Mohamed
International Journal of Advances in Data and Information Systems Vol. 6 No. 2 (2025): August 2025 - International Journal of Advances in Data and Information Systems
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/ijadis.v6i2.1393

Abstract

The agricultural sector plays a critical role in ensuring national food security, yet it faces challenges in achieving technical efficiency due to limited land and input resources. This study aims to model and predict the technical efficiency of rice production in Lamongan Regency during the rainy season using a data science-driven Stochastic Frontier Analysis (SFA) approach. The dataset includes key inputs such as land area, labor, fertilizer, and environmental variables. The methodology involved data preprocessing, feature selection based on Pearson correlation and VIF thresholds, and model validation using metrics like R-squared, MAPE, and log-likelihood. The SFA model demonstrated high predictive capability, with R² values exceeding 0.91 in cross-validation and MAPE under 15%. The low gamma value (? = 0.0100) indicates minimal yet consistent inefficiency. The results suggest that integrating SFA with data science techniques provides an effective framework for identifying inefficiencies and can serve as a decision-support system for evidence-based agricultural policy.
Co-Authors Dwi Arman Prasetya Hindrayani, Kartika Maulida Isyanto, Aisyah Kirana Putri Kassim, Anuar bin Mohamed Maulana F, Tresna Trimono, Trimono