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p-Index From 2021 - 2026
0.444
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All Journal Nusantara Science and Technology Proceedings International Journal Of Computer, Network Security and Information System (IJCONSIST)
Maulana F, Tresna
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

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Development of Brand Awareness Through Social Media Marketing of UMKM Fried Chicken in Medokan Ayu Surabaya Hindrayani, Kartika Maulida; Maulana F, Tresna; Ningrum, Imelda Widya; Isyanto, Aisyah Kirana Putri
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4139

Abstract

The development of information technology has many benefits for partner actors to make processes automatic in increasing productivity and marketing. Marketing management in today's technological world requires a strategy for disseminating information and expanding marketing targets. Skills in using social media as a digital marketing tool can increase consumers or customers' ability to recognize and remember a product being promoted. This will also increase brand awareness. The method used is a development method with observation steps in the field, identifying partner’s problems and weaknesses, offering solutions to partners, designing training materials, implementing training material designs and integrating materials. The results of the development of brand awareness using social media, we use Instagram Platform and Google Review. Hopefully this will raise awareness of the UMKM Fried Chicken with its franchise located in Medokan Ayu. Good relations, complete explanations and clear communication with partners will support marketing development through brand awareness through social media.
Determining Students Preparation for College Entrance Examinations in Indonesia From Twitter Data Using Exploratory Data Analysis Maulida Hindrayani, Kartika; Maulana F, Tresna; Aji R, Prismahardi; Kartini
IJCONSIST JOURNALS Vol 2 No 02 (2021): March
Publisher : International Journal of Computer, Network Security and Information System

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.744 KB) | DOI: 10.33005/ijconsist.v2i02.47

Abstract

Nowadays, educational data can be learned not only for those in Education but also in Information Technology. This happened because education and technology can no longer be separated. Senior high school graduates will take College Entrance Examination to be admitted to public institutions in Indonesia. Sometimes, they share their progress, target, and complain on social media. In this research, we collected data from Twitter. We explore the data to determine student's preparation using Exploratory Data Analysis. The results are positive words in both English and Indonesia, word count, word cloud, and geographical data plot.
Co-Authors Aji R, Prismahardi Hindrayani, Kartika Maulida Isyanto, Aisyah Kirana Putri Kartini Maulida Hindrayani, Kartika Ningrum, Imelda Widya