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All Journal Jurnal Pendidikan, Sains dan Teknologi Scientica: Jurnal Ilmiah Sains dan Teknologi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Iskandar , Rhoma
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH BAURAN PROMOSI TERHADAP PENINGKATAN VOLUME PENJUALAN DI TOKO NAGOYA STYLE BEKASI Imam, Fitda; Iskandar , Rhoma
Scientica: Jurnal Ilmiah Sains dan Teknologi Vol. 2 No. 12 (2024): Scientica: Jurnal Ilmiah Sains dan Teknologi
Publisher : Komunitas Menulis dan Meneliti (Kolibi)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh bauran promosi terhadap peningkatan volume penjualan di Toko Nagoya Style Bekasi. Thrift shop atau toko barang bekas semakin diminati oleh konsumen karena menawarkan produk berkualitas dengan harga yang lebih terjangkau. Namun, persaingan yang ketat di industri ini menuntut setiap pelaku usaha untuk merancang strategi promosi yang efektif guna meningkatkan penjualan. Strategi bauran promosi yang dilakukan Toko Nagoya Style Bekasi meliputi promosi penjualan, periklanan, penjualan pribadi, pemasaran langsung, dan hubungan masyarakat. Penelitian ini menggunakan pendekatan kuantitatif asosiatif. Data yang digunakan adalah data primer berupa penyebaran kuesioner. Metode analisis yang digunakan yaitu uji t (parsial), uji f (simultan), analisis koefisien determinasi (R2), dan analisis regresi linear berganda. Hasil dalam penelitian ini adalah bauran promosi yang terdiri dari promosi penjualan, periklanan, penjualan pribadi, pemasaran langsung dan hubungan masyarakat secara simultan dan signifikan berpengaruh terhadap volume penjualan di Toko Nagoya Style Bekasi. Selain itu, pengaruh bauran promosi secara parsial terhadap volume penjualan menunjukkan bahwa variabel penjualan pribadi memiliki nilai t hitung tertinggi dibandingkan dengan keempat variabel bauran promosi lainnya, dibuktikan dengan perolehan t hitung lebih besar dari t tabel dengan signifikansi kurang dari 0,05. Hal ini menunjukkan bahwa elemen penjualan pribadi memiliki pengaruh yang paling besar atau dominan terhadap volume penjualan.Top of FormBottom of Form
Pengaruh Nilai Karakter Kejujuran Pada Anak Usia Dini 5-6 Tahun Melalui Kegiatan Market Day Di RA Nurul ‘Ain Jakarta Utara Nurjanah, Siti; Yenita , Roza; Iskandar , Rhoma
Jurnal Pendidikan, Sains Dan Teknologi Vol. 3 No. 4 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpst.v3i4.2143

Abstract

Siti Nurjanah, The Influence Of Honesty Values On Early Childhood Aged 5-6 Years Through Market Day Activities at RA Nurul Ain, North Jakarta (2024). Thesis. Jakarta : Faculty Of Educational Sciences, Early Sciences, Early Childhood Education Teacher Education, Panca Sakti Bekas,2024. This study aims to analyze the influence of honesty character values in early childhood through the market day activity at RA Nurul Ain. This research uses a qualitative approach with a descriptive method to obtain a deep understanding of the implementation of the market day activity in cultivating the honesty character in children aged 5-6 years. Data were collected through observation, interviews, and documentation during the activity. The results show that the market day activity effectively fosters the honesty character in early childhood. The children were trained to be honest in transactions and to understand the importance of honesty through direct learning in a supportive environment. This activity is supported by the active role of teachers who provide guidance and evaluation, as well as the use of habituation and socio-drama methods. The involvement of teachers in introducing the concept of honesty through stories and simulations before the activity proved to be crucial in helping the children understand the values being taught. The implications of this study suggest that the market day activity can be an effective tool in character education for early childhood. Therefore, it is recommended that other educational institutions consider adopting or adapting similar activities in their efforts to instill character values in their students.
Implementasi Tayangan Youtube Riko The Series Terhadap Pengembangan Nilai Agama Dan Moral Pada Anak Usia Dini Stiani , Dewi; Iskandar , Rhoma; Anggraeni , Rita Intan
Jurnal Pendidikan, Sains Dan Teknologi Vol. 3 No. 4 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpst.v3i4.2152

Abstract

Dewi Stiani. The Implementation of YouTube Show Riko The Series on the Development of Religious and Moral Values in Early Childhood. 2024 Thesis. Bekasi. Faculty of Education Sciences, Early Childhood Teacher Education, Universitas Panca Sakti Bekasi. This study aims to examine the implementation of the YouTube Show Riko The Series on the development of religious and moral values. It uses an instrument for assessing the development of religious and moral values in 5-6 year old children. The research method employed is descriptive with a qualitative approach. The subjects of this research are children aged 5-6 years in class B at TKQ Daarul Musthofa. Data collection techniques involve observation and documentation, with qualitative data analysis conducted through several activites data reduction, data presentation, and data verification or conclusion. The research findings indicate thar the development of religious and moral values in children (Aged 5-6 years) hes improved after watching the YouTube show riko The Series. This study underscores the significance of early childhood education, particualarly concerning the development of religious and moral values in young children.
Meningkatkan Kemampuan Berhitung Permulaan Pada Anak Usia 5-6 Tahun Melalui Permainan Ular Tangga Di PAUD Hidayatut Taufiq Bekasi Fikriyah , Zakiyatul; Priyanti, Nina Yuminar; Iskandar , Rhoma
Jurnal Pendidikan, Sains Dan Teknologi Vol. 3 No. 3 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpst.v3i3.2128

Abstract

This study aims to determine the process of improving early numeracy skills in children aged 5-6 years through the snakes and ladders game at PAUD HIDAYATUT TAUFIQ. The research method is classroom action research. Classroom action research is action research to improve the quality of learning practices in the classroom. Based on the results of the research that has been done, it is known that snakes and ladders game activities can develop cognitive abilities in children aged 5-6 years at PAUD HIDAYATUT TAUFIQ Bekasi. This can be seen from the increase in children's cognitive abilities in each cycle. In the Pre-cycle there were no children who developed very well (BSB), in Cycle I children who developed according to expectations (BSH) with a percentage of 50%, while in Cycle II there was an increase to 81.25%. The conclusion that can be drawn is that through the snakes and ladders game can improve cognitive abilities in children aged 5-6 years at PAUD HIDAYATUT TAUFIQ Bekasi developed according to expectations (BSH) from Pre-cycle, Cycle I, Cycle II.
PENGARUH BAURAN PROMOSI TERHADAP PENINGKATAN VOLUME PENJUALAN DI TOKO NAGOYA STYLE BEKASI Imam, Fitda; Iskandar , Rhoma
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh bauran promosi terhadap peningkatan volume penjualan di Toko Nagoya Style Bekasi. Thrift shop atau toko barang bekas semakin diminati oleh konsumen karena menawarkan produk berkualitas dengan harga yang lebih terjangkau. Namun, persaingan yang ketat di industri ini menuntut setiap pelaku usaha untuk merancang strategi promosi yang efektif guna meningkatkan penjualan. Strategi bauran promosi yang dilakukan Toko Nagoya Style Bekasi meliputi promosi penjualan, periklanan, penjualan pribadi, pemasaran langsung, dan hubungan masyarakat. Penelitian ini menggunakan pendekatan kuantitatif asosiatif. Data yang digunakan adalah data primer berupa penyebaran kuesioner. Metode analisis yang digunakan yaitu uji t (parsial), uji f (simultan), analisis koefisien determinasi (R2), dan analisis regresi linear berganda. Hasil dalam penelitian ini adalah bauran promosi yang terdiri dari promosi penjualan, periklanan, penjualan pribadi, pemasaran langsung dan hubungan masyarakat secara simultan dan signifikan berpengaruh terhadap volume penjualan di Toko Nagoya Style Bekasi. Selain itu, pengaruh bauran promosi secara parsial terhadap volume penjualan menunjukkan bahwa variabel penjualan pribadi memiliki nilai t hitung tertinggi dibandingkan dengan keempat variabel bauran promosi lainnya, dibuktikan dengan perolehan t hitung lebih besar dari t tabel dengan signifikansi kurang dari 0,05. Hal ini menunjukkan bahwa elemen penjualan pribadi memiliki pengaruh yang paling besar atau dominan terhadap volume penjualan
Co-Authors Anggraeni , Rita Intan Fikriyah , Zakiyatul Imam, Fitda Nina Yuminar Priyanti Siti Nurjanah Stiani , Dewi Yenita Roza