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All Journal Expensive: Jurnal Akuntansi dan Keuangan
Margolang, Faisal
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Decision Sciences, Operations Research & Management Social Sciences

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Pengaruh Teknologi Acceptence Dan Website Service Quality Terhadap Costumer E-Satisfaction Pada PT.Rackh Lintas Asia Margolang, Faisal; Lubis, Tukimin
Expensive: Jurnal Akuntansi dan Keuangan Vol. 2 No. 1 (2023): Januari
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/exclusive.v2i1.3681

Abstract

This study analyzes the influence of technology acceptance and website service quality on customer e-satisfaction at PT. Rackh Across Asia. The research method used in this research is descriptive quantitative. Samples were taken using the slovin formula, and using a probability sampling technique, namely proportionate stratified random sampling. The results of using the slovin formula in this study the researchers took a sample of 113 consumers at PT.Rackh Lintas Asia. The analytical method used is multiple linear regression method using the SPSS program. The research results obtained a coefficient value of 0.631, where the T-count > T-table (8.998 > 1.6584) and a significant value of 0.000 is less than 0.05 meaning that Acceptance Technology has a positive and significant effect on Customer E-Satisfaction, so Ha1 is accepted. The coefficient value is 0.243, where the T-count > T-table (3.446 > 1.6584) and a significant value of 0.001 is less than 0.05, meaning that Website Service Quality has a positive and significant effect on Customer E-Satisfaction, so Ha2 is accepted. It is known that Fcount (93,607) > Ftable (3.08), and a significance value of 0.000 <0.05, it can be concluded that the third hypothesis is accepted, meaning that the Technology Acceptance Variable (X1) and Website Service Quality (X2) influence simultaneously (simultaneously) to Variable Customer E-Satisfaction (Y)
Co-Authors Tukimin Tukimin