Expensive: Jurnal Akuntansi dan Keuangan
Vol. 2 No. 1 (2023): Januari

Pengaruh Teknologi Acceptence Dan Website Service Quality Terhadap Costumer E-Satisfaction Pada PT.Rackh Lintas Asia

Margolang, Faisal (Unknown)
Lubis, Tukimin (Unknown)



Article Info

Publish Date
16 Apr 2023

Abstract

This study analyzes the influence of technology acceptance and website service quality on customer e-satisfaction at PT. Rackh Across Asia. The research method used in this research is descriptive quantitative. Samples were taken using the slovin formula, and using a probability sampling technique, namely proportionate stratified random sampling. The results of using the slovin formula in this study the researchers took a sample of 113 consumers at PT.Rackh Lintas Asia. The analytical method used is multiple linear regression method using the SPSS program. The research results obtained a coefficient value of 0.631, where the T-count > T-table (8.998 > 1.6584) and a significant value of 0.000 is less than 0.05 meaning that Acceptance Technology has a positive and significant effect on Customer E-Satisfaction, so Ha1 is accepted. The coefficient value is 0.243, where the T-count > T-table (3.446 > 1.6584) and a significant value of 0.001 is less than 0.05, meaning that Website Service Quality has a positive and significant effect on Customer E-Satisfaction, so Ha2 is accepted. It is known that Fcount (93,607) > Ftable (3.08), and a significance value of 0.000 <0.05, it can be concluded that the third hypothesis is accepted, meaning that the Technology Acceptance Variable (X1) and Website Service Quality (X2) influence simultaneously (simultaneously) to Variable Customer E-Satisfaction (Y)

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Journal Info

Abbrev

expensive

Publisher

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Expensive: Jurnal Akuntansi dan Keuangan is an information container related to scientific articles that consist of: the results of the research, the study of literature, ideas, theory application, critical analysis studies in Accounting that is published by Universitas Muhammadiyah Metro. ...