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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam
Ayu Ciptaningsih, Sri
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PENGARUH STRATEGI PEMASARAN TERHADAP PENINGKATAN JUMLAH NASABAH DALAM PRODUK PEMBIAYAAN BANK SYARIAH Kharisma, Kharisma; Ayu Ciptaningsih, Sri; Cigmawanti Septianingsih, Cindy; Hanifah, Nani
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 04 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v2i04.817

Abstract

This study explores the effect of marketing strategies on increasing the number of customers in Islamic bank financing products. We analyze how marketing strategies, including market segmentation, ethical approach, use of technology, and regulatory compliance, affect the ability of Islamic banks to attract new customers and promote their growth. This research uses the literature review method as the main approach. The literature review method is a way to collect, evaluate, and synthesize information from various literature sources relevant to the research topic. In the context of this research, the literature review method is used to identify and analyze previous studies, theories, and concepts related to the effect of marketing strategies on increasing the number of customers in Islamic bank financing products and data analysis, this research identifies that effective marketing strategies can play an important role in expanding the market share of Islamic banks and influencing their growth. Overall, marketing strategies play a crucial role in the growth of Islamic banks and the increase in the number of customers in financing products. Through a targeted and effective approach, banks can reach a wider target market, make customers aware of the benefits of Islamic financing products, and emphasize important ethical values. An effective marketing strategy not only influences revenue growth from financing products, but also shapes the bank's reputation and strengthens relationships with customers.The results of this study can provide valuable insights for Islamic banks and other stakeholders in the Islamic banking industry.
PENGARUH STRATEGI PEMASARAN TERHADAP PENINGKATAN JUMLAH NASABAH DALAM PRODUK PEMBIAYAAN BANK SYARIAH Kharisma, Kharisma; Ayu Ciptaningsih, Sri; Cigmawanti Septianingsih, Cindy; Hanifah, Nani
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 04 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v2i04.817

Abstract

This study explores the effect of marketing strategies on increasing the number of customers in Islamic bank financing products. We analyze how marketing strategies, including market segmentation, ethical approach, use of technology, and regulatory compliance, affect the ability of Islamic banks to attract new customers and promote their growth. This research uses the literature review method as the main approach. The literature review method is a way to collect, evaluate, and synthesize information from various literature sources relevant to the research topic. In the context of this research, the literature review method is used to identify and analyze previous studies, theories, and concepts related to the effect of marketing strategies on increasing the number of customers in Islamic bank financing products and data analysis, this research identifies that effective marketing strategies can play an important role in expanding the market share of Islamic banks and influencing their growth. Overall, marketing strategies play a crucial role in the growth of Islamic banks and the increase in the number of customers in financing products. Through a targeted and effective approach, banks can reach a wider target market, make customers aware of the benefits of Islamic financing products, and emphasize important ethical values. An effective marketing strategy not only influences revenue growth from financing products, but also shapes the bank's reputation and strengthens relationships with customers.The results of this study can provide valuable insights for Islamic banks and other stakeholders in the Islamic banking industry.
EDUKASI ZAKAT DAN WAKAF PRODUKTIF SEBAGAI INSTRUMEN MEWUJUDKAN KEMASLAHATAN EKONOMI PADA MASYARAKAT DISTRIK ABEPURA KOTA JAYAPURA Fitriani, Fitriani; Nur Cholimah, Anis; Cigmawanti Septianingsih, Cindy; Rumatoras, Salima; Ayu Ciptaningsih, Sri; Fiqri Affandy, Fachrudin
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i2.377-382

Abstract

Zakat dan wakaf, sebagai instrumen keuangan, memiliki potensi besar untuk memberikan kontribusi ekonomi yang signifikan kepada masyarakat. Namun, perlu diatasi ketidakpahaman seputar potensi ekonomi dari zakat dan wakaf produktif. Edukasi yang tepat menjadi kunci untuk mengatasi tantangan ini. Pendidikan ini harus melibatkan pemahaman mendalam tentang zakat dan wakaf, manajemen yang efektif, dan pemanfaatan dana untuk membangun usaha produktif. Dengan menyebarkan pemahaman yang tepat, masyarakat dapat lebih mudah memahami pentingnya zakat dan wakaf produktif. Melalui edukasi yang baik, diharapkan masyarakat dapat mengelola dan mengoptimalkan potensi ekonomi yang terkandung dalam zakat dan wakaf. Sebagai hasilnya, diharapkan adanya peningkatan kesejahteraan masyarakat melalui pemanfaatan zakat dan wakaf secara produktif. Upaya ini bertujuan untuk membimbing masyarakat menuju pemahaman yang lebih mendalam dan menerapkan praktik yang memberikan dampak positif secara ekonomi.
Co-Authors Cigmawanti Septianingsih, Cindy Fachrudin Fiqri Affandy Fitriani Fitriani Kharisma, Kharisma NANI HANIFAH Nur Cholimah, Anis Rumatoras, Salima