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All Journal Measurement : Jurnal Akuntansi Empowerment Society
Widianita, Nadia Putri
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Humanities Education Social Sciences

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Empowering the Bayu Segara Fishermen's Group through Digital Marketing: Enhancing Product Visibility and Sales in a Competitive Marketplace Rahmansyah, Ahmad Iskandar; Hendra, Joni; Handayani, Dwi Iryaning; Masluha, Siti; Widianita, Nadia Putri; Hadiyanto, Mohammad; Fauzi, Rohmad
IMPOWERMENT SOCIETY Vol 7 No 2 (2024): Agustus
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v7i2.1346

Abstract

With a premium, halal-certified quick Ginger-Turmeric-Temulawak product, the Bayu Segara fishermen's organization has great difficulty growing their company. Important problems include underutilization of the potential of the product, poor digital expertise, limited manual marketing efforts, and limited promotional reach via WhatsApp. A thorough session covering digital marketing strategies—including social media management, online marketplace optimization, and content creation—was held on July 28 to help to solve these problems. Product photos done to improve e-commerce display before the training. The session gave attendees useful knowledge in social media account management, online store setup, and content creation. Practical experience helped them to use these abilities straight-forwardly, thereby enhancing their efforts at digital marketing. The findings show that product exposure, market reach, and sales should be much improved by the increased digital presence and marketing competencies. In a cutthroat digital market, this strategy offers the firm a viable road for corporate expansion.
PENGARUH INKLUSI KEUANGAN TERHADAP KINERJA DAN KEBERLANGSUNGAN UKM PADA PUJASERA ALUN-ALUN KOTA PROBOLINGGO Rahmansyah, Ahmad Iskandar; Dhany, Umi Rahma; Musriati, Titik; Widianita, Nadia Putri
MEASUREMENT : Jurnal Program Studi Akuntansi Vol 18, No 2 (2024): MEASUREMENT : JURNAL AKUNTANSI DESEMBER 2024
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/mja.v18i2.7231

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inklusi keuangan terhadap kinerja dan keberlangsungan UKM di Pujasera Alun-Alun Kota Probolinggo. Sebanyak 96 UKM dipilih sebagai sampel penelitian. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang didistribusikan kepada pemilik dan pengelola usaha. Data dianalisis menggunakan metode statistik untuk menguji hipotesis yang diajukan. Hasil penelitian menunjukkan bahwa inklusi keuangan berpengaruh positif terhadap kinerja UKM melalui peningkatan akses terhadap layanan keuangan dan platform digital. Inklusi keuangan juga berdampak positif pada keberlangsungan UKM dengan mendukung stabilitas operasional usaha dan perluasan pasar. Selain itu, kinerja UKM terbukti memediasi hubungan antara inklusi keuangan dan keberlangsungan usaha, menunjukkan peran pentingnya dalam memperkuat efek positif dari inklusi keuangan. Penelitian ini menyimpulkan bahwa inklusi keuangan dan kinerja UKM memiliki peran penting dalam mendukung keberlanjutan UKM di Pujasera Alun-Alun Kota Probolinggo. Penelitian lanjutan disarankan untuk melibatkan sampel yang lebih beragam dan mengeksplorasi faktor eksternal tambahan.
Co-Authors Ahmad Iskandar Rahmansyah Dhany, Umi Rahma Dwi Iryaning Handayani Hadiyanto, Mohammad Hendra, Joni Rohmad Fauzi Siti Masluha Titik Musriati