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All Journal Journal of Community Service and Empowerment Indonesian Community Journal Abdi Implementasi Pancasila: Jurnal Pengabdian kepada Masyarakat Ekobisman : Jurnal Ekonomi Bisnis Manajemen
Thalib, Supriyadi
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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PENGARUH MOBILE BANKING SERVICE DAN DIGITAL  MARKETING TERHADAP  CONSUMER  LOYALTY   MELALUI  BRAND  TRUST PADA PT BANK NEGARA INDONESIA CABANG CIBINONG Hairunnisa; Widyastuti, Sri; Thalib, Supriyadi
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 5 No 1 (2020): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jeko.v5i1.1642

Abstract

PENGARUH MOBILE BANKING SERVICE DAN DIGITAL MARKETING TERHADAP CONSUMER LOYALTY MELALUI BRAND TRUST PADA PT BANK NEGARA INDONESIA CABANG CIBINONG Hairunnisa1, Sri Widyastuti2, Supriadi Thalib3 Sekolah Pascasarjana Universitas Pancasila123 nisabrghairunnisa77@gmail.com Customer loyalty is the peak achievement of banking business players. Satisfied and loyal customers will not hesitate to become spreaders of good news who always spread the goodness of the banking products they consume. This study aims to determine the effect of mobile banking services and digital marketing on brand trust, to determine the effect of mobile banking services and digital marketing on consumer loyalty and to determine the effect of brand trust on consumer loyalty. This type of research used in this study is causality research. While the research method used in this study is the verification method. The research results obtained are Mobile Banking Service has a positive effect on Customer Loyalty, digital marketing has a positive effect on brand trust, Mobile Banking Service has a positive effect on Customer Loyalty, Digital Marketing has a positive effect on Customer Loyalty and Brand Trust has a positive effect on Customer Loyalty. Keywords: Mobile Banking Service, Digital Marketing, Brand Trust, Consumer Loyalty.
Introducing the business model canvas: A practical tool for young entrepreneurs at SMA Al Azhar 19 Ciracas Thalib, Supriyadi; Wulandjani, Harimurti; Permana, Erwin; Permata, Irma Sari; Nisa, Chaerani; Hadikusuma, Irdan; Pebriyani, Winda Nurul
Journal of Community Service and Empowerment Vol. 5 No. 3 (2024): December
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i3.35728

Abstract

This community development program aimed to equip Gen Z students at SMA Al Azhar 19 Ciracas with essential entrepreneurial competencies, focusing on the application of the Business Model Canvas (BMC) as a fundamental tool for business planning and development. To achieve these objectives, the program employed a blended approach that combined theoretical instruction with practical, interactive activities. The initiative commenced with a preliminary assessment to evaluate the students' baseline understanding, followed by dynamic lectures, workshops, and the incorporation of interactive games to ensure high levels of engagement and active participation. The program enabled students to apply the BMC framework to their own business ideas, supported by continuous feedback from mentors, fostering iterative learning and improvement. Results demonstrated significant enhancements in the students’ understanding and ability to develop and communicate their business concepts effectively. Furthermore, the program’s findings have practical applications, as the students are now better prepared to utilize the BMC in real-world scenarios, driving innovation and entrepreneurship within their communities. In conclusion, this initiative not only improved entrepreneurial education by nurturing creativity, critical thinking, and problem-solving skills but also contributed to the students’ readiness for future business endeavors, ultimately supporting their roles as innovative contributors to their local economy.
PENGEMBANGAN KARAKTER KEWIRAUSAHAAN PADA GENERASI Z: MEMBANGUN GENERASI INOVATIF DAN MANDIRI Baharuddin, Gunawan; Wulandjani, Harimurti; Permata, Irma Sari; Permana , Erwin; Thalib, Supriyadi; Anwar, Laksamana Agung; Aprillia, Gina Dwi
Abdi Implementasi Pancasila:Jurnal Pengabdian kepada Masyarakat Vol 5 No 1 (2025): Mei
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/5hathz51

Abstract

Perkembangan teknologi digital dalam beberapa dekade terakhir telah memberikan dampak besar terhadap berbagai aspek kehidupan, termasuk pendidikan, ekonomi, dan kewirausahaan. Generasi Z, sebagai generasi yang lahir dan tumbuh dalam era digital, memiliki potensi besar dalam mengembangkan inovasi dan menciptakan peluang bisnis berbasis digital. Namun, tantangan seperti kurangnya pemahaman tentang strategi kewirausahaan, minimnya pengalaman praktis, serta keterbatasan dalam pemanfaatan teknologi untuk tujuan produktif masih menjadi kendala utama. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk membangun dan memperkuat karakter kewirausahaan pada Generasi Z melalui pelatihan berbasis teknologi digital. Hasil dari program ini menunjukkan bahwa pendekatan berbasis pelatihan interaktif dan pemanfaatan teknologi digital dapat meningkatkan minat, kesiapan, dan keterampilan generasi muda dalam berwirausaha. Selain itu, program ini juga berkontribusi dalam menciptakan generasi inovatif yang tidak hanya mandiri secara finansial tetapi juga mampu menciptakan nilai tambah bagi masyarakat.
Membangun Jiwa Entrepreneur Generasi Muda SMA Budhi Warman 2 Permata, Irma Sari; Wulandjani, Harimurti; Thalib, Supriyadi; Mulyadi; Rachbini, Widarto; Aibadurrahmani, Fadlan; Sabela, Aprillia; Mardiva, Zevanka
I-Com: Indonesian Community Journal Vol 5 No 3 (2025): I-Com: Indonesian Community Journal (September 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v5i3.7924

Abstract

Program pengabdian masyarakat di SMA Budhi Warman 2 Jakarta Timur bertujuan menumbuhkan jiwa kewirausahaan generasi muda. Kegiatan ini didasari oleh rendahnya minat siswa dalam berwirausaha, serta persepsi bahwa usaha hanya dapat dijalankan dengan modal besar dan penuh risiko. Di sisi lain, perkembangan ekonomi digital menghadirkan peluang baru bagi siswa untuk mengembangkan usaha sederhana dengan memanfaatkan teknologi, khususnya media sosial. Oleh karena itu, diperlukan pendekatan sistematis, yaitu sosialisasi, pelatihan kewirausahaan, diskusi, simulasi bisnis, pendampingan dan evaluasi agar siswa memiliki pola pikir kewirausahaan sejak dini. Hasil kegiatan menunjukkan peningkatan signifikan, dengan nilai rata-rata pre-test 55 naik menjadi 80 pada post-test. Survei kepuasan mencatat 90% siswa puas terhadap materi dan metode. Siswa antusias dalam diskusi, dan presentasi ide bisnis. Sejumlah testimoni mengindikasikan munculnya motivasi baru untuk memulai usaha kecil, bahkan beberapa siswa telah mencoba memasarkan produk secara daring. Kegiatan ini mendorong transformasi pola pikir siswa, semula menganggap wirausaha rumit dan membutuhkan modal besar, menjadi lebih kreatif, kritis, dan percaya diri dalam memanfaatkan peluang usaha sederhana. Program ini memberikan manfaat akademik berupa kontribusi pada literatur pendidikan kewirausahaan, serta manfaat praktis sebagai model yang dapat direplikasi di sekolah menengah lainnya. Kegiatan ini berkontribusi nyata dalam menyiapkan generasi muda yang mandiri, inovatif, dan adaptif terhadap perkembangan ekonomi digital.
PENGARUH MOBILE BANKING SERVICE DAN DIGITAL  MARKETING TERHADAP  CONSUMER  LOYALTY   MELALUI  BRAND  TRUST PADA PT BANK NEGARA INDONESIA CABANG CIBINONG Hairunnisa; Widyastuti, Sri; Thalib, Supriyadi
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 5 No. 1 (2020): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jeko.v5i1.1642

Abstract

PENGARUH MOBILE BANKING SERVICE DAN DIGITAL MARKETING TERHADAP CONSUMER LOYALTY MELALUI BRAND TRUST PADA PT BANK NEGARA INDONESIA CABANG CIBINONG Hairunnisa1, Sri Widyastuti2, Supriadi Thalib3 Sekolah Pascasarjana Universitas Pancasila123 nisabrghairunnisa77@gmail.com Customer loyalty is the peak achievement of banking business players. Satisfied and loyal customers will not hesitate to become spreaders of good news who always spread the goodness of the banking products they consume. This study aims to determine the effect of mobile banking services and digital marketing on brand trust, to determine the effect of mobile banking services and digital marketing on consumer loyalty and to determine the effect of brand trust on consumer loyalty. This type of research used in this study is causality research. While the research method used in this study is the verification method. The research results obtained are Mobile Banking Service has a positive effect on Customer Loyalty, digital marketing has a positive effect on brand trust, Mobile Banking Service has a positive effect on Customer Loyalty, Digital Marketing has a positive effect on Customer Loyalty and Brand Trust has a positive effect on Customer Loyalty. Keywords: Mobile Banking Service, Digital Marketing, Brand Trust, Consumer Loyalty.
Co-Authors Aibadurrahmani, Fadlan Anwar, Laksamana Agung Aprillia, Gina Dwi Baharuddin, Gunawan Chaerani Nisa, Chaerani Hadikusuma, Irdan Hairunnisa Mardiva, Zevanka MULYADI Pebriyani, Winda Nurul Permana , Erwin Permana, Erwin Permata, Irma Sari Sabela, Aprillia Sri Widyastuti Wulandjani, Harimurti