Article Per Year (5 Year)
p-Index From 2020 - 2025
1.713
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Teknologi SULUH: Jurnal Abdimas Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Journal of Community Service and Empowerment Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Indonesian Community Journal Abdi Implementasi Pancasila: Jurnal Pengabdian kepada Masyarakat West Science Business and Management Indo-Fintech Intellectuals: Journal of Economics and Business International Journal of Multidisciplinary Approach Research and Science
Wulandjani, Harimurti
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Library & Information Science Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Edukasi Pemasaran Digital Bagi UMKM di Kecamatan Tanjung Sari Pamulihan Kabupaten Sumedang Yusuf, Setiarini; Hatta, Iha Haryani; Trirahayu, Dewi; Wulandjani, Harimurti; Putriana, Lies; Puspa Rahajeng, Denisa; Destriyanti, Amalia
SULUH: Jurnal Abdimas Vol 4 No 2 (2023): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v4i2.4045

Abstract

Jenis usaha yang dibangun pada masa kini baik usaha kecil menengah (UKM) ataupun besar selalu mengikuti perkembangan teknologi dan mulai meninggalkan model pemasaran tradisional beralih ke model pemasaran modern yaitu digital marketing. Model pemasaran ini sangat memudahkan pebisnis dari berbagai kalangan dalam memasarkan serta memperkenalkan produk atau jasanya kepada konsumen. Pengabdian kepada masyarakat berupa pelatihan edukasi manajemen pemasaran yaitu digital marketing diperuntukkan kepada UMKM di bawah binaan BumDes Kecamatan Tanjungsari, Kabupaten Sumedang yang aktif dan beroperasi, dimana usaha tersebut telah terdaftar pada Dinas Pemberdayaan Masyarakat dan Desa Pemerintah Daerah Kabupaten Sumedang, Jawa Barat. Kegiatan pengabdian tersebut para pelaku UMKM di bawah koordinasi BumDes Pemerintah Daerah Kabupaten Sumedang, Jawa Barat memiliki minat dan keinginan yang kuat untuk belajar mengenal digital marketing. Hanya saja mereka terhambat pada jaringan internet dan kemampuan mengikuti perkembangan teknologi informasi serta tata caranya pemasaran secara online. Kata Kunci: Digital Marketing, UMKM, BumDes A The types of businesses that are built today, both small and medium enterprises (SMEs) and large, always follow technological developments and begin to leave traditional marketing models to switch to modern marketing models, namely digital marketing. This marketing model makes it very easy for business people from various circles to market and introduce their products or services to consumers. Community service in the form of marketing management education training, namely digital marketing, is intended for MSMEs under the guidance of BumDes Tanjungsari District, Sumedang Regency which are active and operating, where the business has been registered with the Community and Village Empowerment Office of the Sumedang Regency Government, West Java. The service activities of MSME players under the coordination of BumDes of the Regional Government of Sumedang Regency, West Java have a strong interest and desire to learn about digital marketing. It's just that they are hampered by the internet network and the ability to keep up with the development of information technology and online marketing procedures. Keywords: Digital Marketing, UMKM, BumDes
Urgency of Tax Incentives in Indonesia for Research, Development, and Internationalization of MSMEs Sudarmanto, Eko; Aulia, Triana Zuhrotun; Putri, Rumanintya Lisaria; Wulandjani, Harimurti
International Journal of Multidisciplinary Approach Research and Science Том 2 № 01 (2024): International Journal of Multidisciplinary Approach Research and Science
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v2i01.339

Abstract

The purpose of this research is to reveal and find out some of the factors needed by micro, small and medium enterprises (MSMEs) to develop their business through development research in order to increase economic growth and business networks at the international level. This study uses library research methods, through a qualitative approach with deductive and inductive process analysis. The data source is secondary data, namely relevant previous scientific work. Data processing is done by: analyzing correlations and building concepts to predict, explain, and control the studied phenomena, and draw conclusions based on the theoretical framework. The results of this study indicate that the development of MSME entrepreneurship is the main driver of economic growth in several countries, including Indonesia. For the development of MSMEs, the government can provide a conducive environment for the business world and MSMEs through financial support such as providing tax incentives. So that MSME development research is the main focus in innovation and technological change to increase higher economic growth. Improving the performance of MSMEs through innovation, job creation, export growth, and the emergence of new highly competitive entrepreneurs is an opportunity to gain greater access to new markets at the international level.
The Influence of Transformational Leadership on Construction Services Business Performance Through TQM and Digital Capabilities in the Post-Covid-19 Era Permana, Erwin; Thalib, Supriadi; Rachbini, Widarto; Wulandjani, Harimurti; Murni, Yetti; Juliana, Juliana
Jurnal Manajemen Teknologi Vol. 23 No. 3 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.3.4

Abstract

Abstract. The construction industry is one of the many global businesses that have felt the serious impact during the COVID-19 pandemic. Research on the construction services industry in the post-covid-19 era aims to: 1). Analyzing the influence of transformational leadership on company performance. 2) Analyze the influence of transformational leadership on digital capabilities. 3) Analyze the influence of transformational leadership on TQM. 4) Analyzing the influence of digital capabilities on performance, and 5) Analyzing the influence of TQM on performance. This study uses a quantitative approach. The research respondents were 100 leaders of construction service companies in Jakarta, the capital city of Indonesia. Data was collected through a questionnaire instrument. Data analysis was carried out using Structual Equation Model (SEM) With Partial Least Square (PLS). This research was carried out with a series of test scenarios, namely 1). digital capability as a mediator variable without TQM; 2). TQM as a mediator variable without digital capabilities; and 3). Digital capabilities together with TQM become a mediator between transformational leadership and performance. The research results show that without implementing TQM, digital capabilities mediate the relationship between transformational performance. Without digital capabilities, TQM completely mediates the influence of transformational leadership on performance. If digital capabilities and TQM are used as mediation simultaneously, TQM becomes a complete mediating variable in the relationship between transformational leadership and the performance of construction service companies in the post-Covid-19 era. This research opens up opportunities and recommends the emergence of research that integrates TQM-Digital. Keywords: Transformational leadership, digital capabilities, TQM and Performance. Abstrak. Industri konstruksi merupakan salah satu dari sekian banyak bisnis global yang merasakan dampak serius selama pandemi COVID-19. Penelitian pada industry jasa konstruksi dimasa post-covid-19 ini bertujuan untuk: 1). Menganalisis pengaruh kepemimpinan transformasional terhadap kinerja perusahaan. 2) Menganalisis pengaruh kepemimpinan transformasional terhadap kapabilitas digital. 3) Menganalisis pengaruh kepemimpinan transformasional terhadap TQM. 4) Menganalisis pengaruh kapabilitas digital terhadap kinerja, dan 5) Menganalisis pengaruh TQM terhadap kinerja. Penelitian ini menggunakan pendekatan kuantitatif. Responden penelitian adalah 100 orang pimpinan perusahaan jasa konstruksi di Jakarta, ibu kota Indonesia. Data dikumpulkan melalui instrumen kuesioner. Analisis data dilakukan dengan Structual Equation Model (SEM) With Partial Least Square (PLS). Penelitian ini dilakukan dengan serangkaian skenario uji, yakni 1). kapabilitas digital sebagai variabel mediator tanpa TQM; 2). TQM sebagai variabel mediator tanpa Kapabilitas digital; dan 3). Kapabilitas digital secara bersama-sama dengan TQM menjadi mediator antara kepemimpinan transformasional terhadap kinerja. Hasil penelitian menunjukkan bahwa tanpa penerapan TQM, kapabilitas digital memediasi hubungan antara transformasional terhadap kinerja. Tanpa kapabilitas digital, TQM memediasi secara penuh pengaruh antara kepemimpinan transformasional terhadap kinerja. Jika kapabilitas digital dan TQM dijadikan sebagai mediasi secara bersamaan maka TQM menjadi variabel mediasi secara penuh hubungan antara kepemimpinan transformasional leadership terhadap kinerja perusahaan jasa konstruksi dimasa post-Covid-19. Penelitian ini membuka peluang sekaligus merekomendasikan bagi munculnya penelitian yang mengintegrasikan TQM-Digital. Kata Kunci: Kepemimpinan transformasional, kapabilitas digital, TQM dan kinerja.
Introducing the business model canvas: A practical tool for young entrepreneurs at SMA Al Azhar 19 Ciracas Thalib, Supriyadi; Wulandjani, Harimurti; Permana, Erwin; Permata, Irma Sari; Nisa, Chaerani; Hadikusuma, Irdan; Pebriyani, Winda Nurul
Journal of Community Service and Empowerment Vol. 5 No. 3 (2024): December
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i3.35728

Abstract

This community development program aimed to equip Gen Z students at SMA Al Azhar 19 Ciracas with essential entrepreneurial competencies, focusing on the application of the Business Model Canvas (BMC) as a fundamental tool for business planning and development. To achieve these objectives, the program employed a blended approach that combined theoretical instruction with practical, interactive activities. The initiative commenced with a preliminary assessment to evaluate the students' baseline understanding, followed by dynamic lectures, workshops, and the incorporation of interactive games to ensure high levels of engagement and active participation. The program enabled students to apply the BMC framework to their own business ideas, supported by continuous feedback from mentors, fostering iterative learning and improvement. Results demonstrated significant enhancements in the students’ understanding and ability to develop and communicate their business concepts effectively. Furthermore, the program’s findings have practical applications, as the students are now better prepared to utilize the BMC in real-world scenarios, driving innovation and entrepreneurship within their communities. In conclusion, this initiative not only improved entrepreneurial education by nurturing creativity, critical thinking, and problem-solving skills but also contributed to the students’ readiness for future business endeavors, ultimately supporting their roles as innovative contributors to their local economy.
The Role of R&D in Oligopoly Competition: Are Companies in Oligopoly Markets More Innovative? Judijanto, Loso; Wulandjani, Harimurti
West Science Business and Management Vol. 3 No. 01 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i01.1737

Abstract

This study investigates the role of Research and Development (R&D) in fostering innovation within oligopolistic markets, addressing whether firms in these markets are more innovative compared to those in other market structures. Employing a systematic literature review approach, 15 Scopus-indexed publications were analyzed to synthesize insights on R&D intensity, innovation strategies, and the influence of regulatory environments in oligopolies. The findings reveal that firms in oligopolistic markets exhibit higher R&D intensity due to their resource capabilities and competitive dynamics. Innovation is driven by rivalry, collaborative strategies, and supportive regulatory frameworks. However, excessive market concentration can dampen innovation by reducing competitive pressures. Industry-specific trends further highlight variations in innovation outcomes, with high-tech sectors demonstrating higher R&D activity. These results have implications for policymakers and business leaders, emphasizing the need for balanced regulatory policies and strategic R&D investments to maximize innovation outcomes in oligopolistic markets.
The Influence of Green Marketing, Environmental Awareness, and Consumer Value on Sustainable Purchase Intentions Wulandjani, Harimurti; Akbari, Deni Adha; Arniwita, Arniwita; Mayratih, Siska; Purwaningsih, Nining; Sudarmanto, Eko
West Science Business and Management Vol. 3 No. 01 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i01.1764

Abstract

This study examines the influence of green marketing, environmental awareness, and consumer values on sustainable purchasing intentions in Indonesia. Using a quantitative approach with a sample size of 150 respondents, data were collected via a Likert scale (1-5) and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) software. The findings reveal that all three constructs significantly and positively influence sustainable purchasing intentions, with environmental awareness emerging as the strongest determinant. Green marketing initiatives effectively enhance consumer trust, while consumer values play a critical role in aligning ethical consumption with purchasing behaviors. The study underscores the importance of integrating environmental awareness campaigns and value-driven marketing strategies to promote sustainable consumption in Indonesia. Recommendations for businesses and policymakers are provided to further advance sustainable practices in the region.
PENGEMBANGAN KARAKTER KEWIRAUSAHAAN PADA GENERASI Z: MEMBANGUN GENERASI INOVATIF DAN MANDIRI Baharuddin, Gunawan; Wulandjani, Harimurti; Permata, Irma Sari; Permana , Erwin; Thalib, Supriyadi; Anwar, Laksamana Agung; Aprillia, Gina Dwi
Abdi Implementasi Pancasila:Jurnal Pengabdian kepada Masyarakat Vol 5 No 1 (2025): Mei
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/5hathz51

Abstract

Perkembangan teknologi digital dalam beberapa dekade terakhir telah memberikan dampak besar terhadap berbagai aspek kehidupan, termasuk pendidikan, ekonomi, dan kewirausahaan. Generasi Z, sebagai generasi yang lahir dan tumbuh dalam era digital, memiliki potensi besar dalam mengembangkan inovasi dan menciptakan peluang bisnis berbasis digital. Namun, tantangan seperti kurangnya pemahaman tentang strategi kewirausahaan, minimnya pengalaman praktis, serta keterbatasan dalam pemanfaatan teknologi untuk tujuan produktif masih menjadi kendala utama. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk membangun dan memperkuat karakter kewirausahaan pada Generasi Z melalui pelatihan berbasis teknologi digital. Hasil dari program ini menunjukkan bahwa pendekatan berbasis pelatihan interaktif dan pemanfaatan teknologi digital dapat meningkatkan minat, kesiapan, dan keterampilan generasi muda dalam berwirausaha. Selain itu, program ini juga berkontribusi dalam menciptakan generasi inovatif yang tidak hanya mandiri secara finansial tetapi juga mampu menciptakan nilai tambah bagi masyarakat.
Pengembangan Technopreneurship sebagai Pilar Kreativitas dan Inovasi Mahasiswa di Fakultas Ekonomi dan Bisnis Universitas Pancasila Thalib, Supriadi; Wulandjani, Harimurti; Seno, Aryo; Fikri, Ahmad
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5323

Abstract

Penelitian ini bertujuan untuk mengkaji pengembangan technopreneurship sebagai pilar dalam meningkatkan kreativitas dan inovasi mahasiswa di lingkungan Fakultas Ekonomi dan Bisnis Universitas Pancasila. Dalam era digital yang berkembang pesat, technopreneurship menjadi pendekatan strategis yang menggabungkan unsur teknologi, kewirausahaan, dan lingkungan bisnis untuk menciptakan peluang usaha berbasis inovasi. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada mahasiswa aktif dan menganalisis data menggunakan uji SEM-PLS dan analisis deskriptif. Hasil penelitian menunjukkan bahwa technopreneurship berpengaruh signifikan terhadap pengembangan kreativitas dan inovasi mahasiswa. Hal ini dibuktikan dengan nilai t-statistik > 1,98 dan nilai p-value < 0,05 pada seluruh variabel yang diuji. Temuan ini memperkuat pentingnya integrasi technopreneurship dalam kurikulum kewirausahaan, serta perlunya dukungan ekosistem yang mendukung kolaborasi dengan industri dan akses terhadap teknologi. Berdasarkan hasil tersebut, penelitian merekomendasikan penguatan strategi pembelajaran berbasis praktik, peningkatan fasilitas teknologi, serta pembentukan inkubator bisnis sebagai upaya optimalisasi ekosistem technopreneurship di lingkungan FEB Universitas Pancasila.
THE EFFECT OF NEURO-ENTREPRENEURSHIP, DECISION-MAKING HEURISTICS, SOCIAL MEDIA VIRALITY, AND COMMUNITY-BASED MARKETING ON FOOD PRODUCT BRAND EQUITY Rahman, Kristanti; Wulandjani, Harimurti; Zulfikri, Agung
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3240

Abstract

This study investigates the effect of neuro-entrepreneurship, decision-making heuristics, social media virality, and community-based marketing on the brand equity of food products. Employing a quantitative approach with 350 respondents, the study uses structural equation modeling (SEM) to analyze the relationships among variables. The results reveal that all four factors significantly and positively influence brand equity, with community-based marketing having the strongest impact. The findings emphasize the importance of integrating cognitive, behavioral, digital, and social strategies to build strong food brands. This research contributes to both academic theory and practical marketing by providing a multidimensional understanding of brand equity formation in the evolving food market. Recommendations for entrepreneurs include leveraging neurological insights, simplifying consumer decision processes, harnessing social media virality, and fostering community engagement.
Membangun Jiwa Entrepreneur Generasi Muda SMA Budhi Warman 2 Permata, Irma Sari; Wulandjani, Harimurti; Thalib, Supriyadi; Mulyadi; Rachbini, Widarto; Aibadurrahmani, Fadlan; Sabela, Aprillia; Mardiva, Zevanka
I-Com: Indonesian Community Journal Vol 5 No 3 (2025): I-Com: Indonesian Community Journal (September 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v5i3.7924

Abstract

Program pengabdian masyarakat di SMA Budhi Warman 2 Jakarta Timur bertujuan menumbuhkan jiwa kewirausahaan generasi muda. Kegiatan ini didasari oleh rendahnya minat siswa dalam berwirausaha, serta persepsi bahwa usaha hanya dapat dijalankan dengan modal besar dan penuh risiko. Di sisi lain, perkembangan ekonomi digital menghadirkan peluang baru bagi siswa untuk mengembangkan usaha sederhana dengan memanfaatkan teknologi, khususnya media sosial. Oleh karena itu, diperlukan pendekatan sistematis, yaitu sosialisasi, pelatihan kewirausahaan, diskusi, simulasi bisnis, pendampingan dan evaluasi agar siswa memiliki pola pikir kewirausahaan sejak dini. Hasil kegiatan menunjukkan peningkatan signifikan, dengan nilai rata-rata pre-test 55 naik menjadi 80 pada post-test. Survei kepuasan mencatat 90% siswa puas terhadap materi dan metode. Siswa antusias dalam diskusi, dan presentasi ide bisnis. Sejumlah testimoni mengindikasikan munculnya motivasi baru untuk memulai usaha kecil, bahkan beberapa siswa telah mencoba memasarkan produk secara daring. Kegiatan ini mendorong transformasi pola pikir siswa, semula menganggap wirausaha rumit dan membutuhkan modal besar, menjadi lebih kreatif, kritis, dan percaya diri dalam memanfaatkan peluang usaha sederhana. Program ini memberikan manfaat akademik berupa kontribusi pada literatur pendidikan kewirausahaan, serta manfaat praktis sebagai model yang dapat direplikasi di sekolah menengah lainnya. Kegiatan ini berkontribusi nyata dalam menyiapkan generasi muda yang mandiri, inovatif, dan adaptif terhadap perkembangan ekonomi digital.
Co-Authors Ahmad Fikri Aibadurrahmani, Fadlan Akbari, Deni Adha Anwar, Laksamana Agung Aprillia, Gina Dwi Arniwita, Arniwita Aryo Seno Aulia, Triana Zuhrotun Baharuddin, Gunawan Chaerani Nisa, Chaerani Destriyanti, Amalia Dewi Trirahayu Fujianti, Lailah Hadikusuma, Irdan Hermawanti, Ati Iha Haryani Hatta Judijanto, Loso Juliana Juliana Lies Putriana Mardiva, Zevanka Mayratih, Siska MULYADI Murni, Yetti Nining Purwaningsih Pebriyani, Winda Nurul Permana , Erwin Permana, Erwin Permata, Irma Sari Puspa Rahajeng, Denisa Rahman, Kristanti Rumanintya Lisaria Putri, Rumanintya Lisaria Sabela, Aprillia Sudarmanto, Eko Thalib, Supriadi Thalib, Supriyadi Yusuf, Setiarini Zulfikri, Agung