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All Journal JURNAL MANAJEMEN PENDIDIKAN Ekobisman : Jurnal Ekonomi Bisnis Manajemen
Miranda W, Agustinus
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH PRODUCT QUALITY DAN SERVICE QUALITY TERHADAP KEPUASAN SERTA DAMPAK PADA LOYALITAS PELANGGAN (STUDI EMPIRIK MITRA 10 DEPOK, CIBUBUR DAN BOGOR) Reagan Tambunan, Frans; Thalib, Supriadi; Miranda W, Agustinus
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 6 No 3 (2022): APRIL
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

The purpose of this study is to analyze the influence product quality and service quality on Satisfaction and impact of customer loyalty (empirical study of Mitra 10 Depok, Cibubur Dan Bogor). This research uses non probability sampling by method purposive sampling against 330 respondents conducted on product quality and service quality on satisfaction and impact of customer loyalty (empirical study of Mitra 10 Depok, Cibubur Dan Bogor). This research uses analytical methods Structural Equation Modeling. The findings of this study indicate that (1) product quality influential significant against customer satisfaction (2) service quality influential significant against customer satisfaction (3) customer satisfaction influential significant against customer loyalty (4) product quality influential significant against customer loyalty (5) service quality influential significant against customer loyalty. For indirect influence produce findings that (6) product quality influential significant against customer loyalty through customer satisfaction (7) service quality influential significant against customer loyalty through customer satisfaction.
Membangun Strategi Keunggulan Bersaing Pada Perusahaan X Hanif Furqon Abdurrahman; Zulkifli; Miranda W, Agustinus
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 10 No. 1 (2025): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/bvhzn251

Abstract

The focus of this thesis is how a company makes strategic planning for a trading business, with the object of research being Company X's business which is classified as a small-medium business in order to develop and maintain competitive advantage in times of disruption or changing conditions through designing the right strategy. This research is a qualitative research with a problem approach through descriptive analysis, regarding Building a Competitive Advantage Strategy in Company X 2023 – 2028. The sampling technique used purposive with Forum Group Discussion followed by qualitative analysis using TOWS, IFE, EFE, CPM and QSPM. The research results obtained are an alternative strategy "Market expansion through various online media" to be the main strategy of company X by improving various systems in the company.
PENGARUH PRODUCT QUALITY DAN SERVICE QUALITY TERHADAP KEPUASAN SERTA DAMPAK PADA LOYALITAS PELANGGAN (STUDI EMPIRIK MITRA 10 DEPOK, CIBUBUR DAN BOGOR) Reagan Tambunan, Frans; Thalib, Supriadi; Miranda W, Agustinus
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 6 No. 3 (2022): APRIL
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze the influence product quality and service quality on Satisfaction and impact of customer loyalty (empirical study of Mitra 10 Depok, Cibubur Dan Bogor). This research uses non probability sampling by method purposive sampling against 330 respondents conducted on product quality and service quality on satisfaction and impact of customer loyalty (empirical study of Mitra 10 Depok, Cibubur Dan Bogor). This research uses analytical methods Structural Equation Modeling. The findings of this study indicate that (1) product quality influential significant against customer satisfaction (2) service quality influential significant against customer satisfaction (3) customer satisfaction influential significant against customer loyalty (4) product quality influential significant against customer loyalty (5) service quality influential significant against customer loyalty. For indirect influence produce findings that (6) product quality influential significant against customer loyalty through customer satisfaction (7) service quality influential significant against customer loyalty through customer satisfaction.
Perencanaan Strategi Bisnis Apotek Dhiyah Farma Kota Jayapura Angelica, Wenny; Derriawan, Derriawan; Miranda W, Agustinus
JURNAL MANAJEMEN PENDIDIKAN Vol 13, No 2 (2025): Jurnal Manajemen Pendidikan
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v13i2.12804

Abstract

Penelitian ini bertujuan untuk merumuskan strategi bisnis yang tepat bagi Apotek Dhiyah Farma yang berlokasi di Distrik Heram, Kota Jayapura, dalam rangka meningkatkan daya saing dan keberlanjutan usaha di tengah dinamika industri farmasi yang semakin kompetitif. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan deskriptif kualitatif dengan memanfaatkan berbagai alat analisis strategis, seperti analisis lingkungan internal dan eksternal (IFE-EFE), Competitive Profile Matrix (CPM), analisis SWOT/TOWS, dan Quantitative Strategic Planning Matrix (QSPM). Hasil analisis menunjukkan bahwa Apotek Dhiyah Farma memiliki beberapa kekuatan seperti lokasi strategis, kepercayaan pelanggan, dan kelengkapan layanan, serta menghadapi peluang dari peningkatan kesadaran masyarakat akan kesehatan dan potensi kerja sama dengan layanan digital. Di sisi lain, kelemahan yang ditemukan meliputi keterbatasan sistem digitalisasi dan tata ruang, serta ancaman dari persaingan apotek modern dan platform online. Berdasarkan analisis QSPM, strategi prioritas yang dipilih meliputi digitalisasi sistem manajemen stok dan transaksi, serta renovasi dan penataan ulang display produk untuk meningkatkan kenyamanan pelanggan. Penelitian ini memberikan arahan strategis jangka pendek dan jangka panjang yang dapat diterapkan oleh manajemen Apotek Dhiyah Farma dalam mengembangkan bisnis secara berkelanjutan dan adaptif terhadap perubahan lingkungan bisnis. Strategi yang dihasilkan diharapkan mampu meningkatkan keunggulan bersaing dan memperkuat posisi apotek di pasar lokal.
Co-Authors Angelica, Wenny Derriawan Derriawan, Derriawan Hanif Furqon Abdurrahman Reagan Tambunan, Frans Thalib, Supriadi Zulkifli