Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Jurnal Pengabdian kepada Masyarakat Nusantara IIJSE
Setiawan, Muhammad Ricky
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Penerapan digital marketing pada sosial media terhadap strategi komunikasi pemasaran produk jasa pada Supoyo Consultant Setiawan, Muhammad Ricky; Purwanto, Eko
EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol 12, No 1 (2024)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/equilibrium.v12i1.18186

Abstract

Dunia bisnis mengalami perkembangan yang pesat seiring dengan pertumbuhan ekonomi dan kemajuan teknologi. Untuk memenuhi kebutuhan dan keinginan pelanggan, berbagai perusahaan muncul dengan tujuan membuat barang dan jasa. Meningkatnya penggunaan sosial media, seperti Facebook, Twitter, dan forum komunikasi sosial media lainnya, memaksa organisasi untuk mengubah pendekatan komunikasi mereka secara tidak sengaja. Salah satu strategi yang efektif untuk meningkatkan kesadaran merek perusahaan adalah digital marketing. Banyak bisnis menggunakan media sosial yang berkembang dengan pesat untuk memasarkan barang dan jasa mereka. Untuk menarik perhatian audiens, konten harus menarik dan mengikuti tren saat ini. Supoyo Consultant merupakan perusahaan konsultan manajemen yang memiliki masalah dengan brandingnya di media sosial yang kurang efektif, yang kurang membangun brand awareness. Jadi, tujuan penelitian ini adalah untuk mengetahui, mengamati, menyelesaikan, dan terjun secara langsung dengan menggunakan metode pelaksanaan observasi dan partisipasi aktif dalam pembuatan content marketing untuk meningkatkan kesadaran merek. Digital marketing memanfaatkan media sosial untuk meningkatkan kesadaran merek. Hasil menunjukkan bahwa membuat konten kreatif dan menarik di platform media sosial seperti Instagram, TikTok, LinkedIn, dan YouTube dapat meningkatkan kesadaran merek perusahaan dan menjadi alat pemasaran untuk membangun kesadaran merek. Untuk menjangkau lebih banyak audiens, perusahaan harus memahami kebutuhan audiens, melakukan analisis media sosial, dan kemudian memilih konten yang paling sesuai dengan jenis konten yang diproduksi. Penelitian ini diharapkan akan memberikan manfaat atau konsekuensi bagi pihak yang berkepentingan dalam bentuk peningkatan wawasan, informasi, dan pengetahuan. Selain itu, diharapkan bahwa penelitian ini akan berkontribusi pada penelitian lebih lanjut yang berkaitan dengan digital marketing yang belum dibahas dalam penelitian ini.
The Influence of Security, Convenience, and Customer Trust on Purchase Decision in Tokopedia Marketplace in Surabaya City Setiawan, Muhammad Ricky; Pudjoprastyono, Hery; Hariyana, Nanik
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6866

Abstract

As one of Indonesia’s largest marketplaces, Tokopedia provides a compelling case study to examine the profound impact of security, convenience, and consumer trust on purchasing decisions in the rapidly evolving digital commerce. However, the extent to which these factors influence purchasing decision remains a critical issue. This research is designed to analyze the impact of security, convenience, and customer trust on purchasing decision in the Tokopedia marketplace. A quantitative and descriptive framework was applied using purposive sampling, involving 102 respondents who are Tokopedia users in Surabaya city, aged 17 years and above, who have made transactions within the past year. Primary data were collected through questionnaires, while secondary data were acquired from academic references. Data processing was undertaken via Partial Least Squares-Structural Equation Modeling using SmartPLS. Model evaluation included outer model assessment for construct validity and reliability through Cronbach’s Alpha, Composite Reliability, and Average Variance Extracted (AVE), as well as inner model evaluation using R-square, Q-square, and bootstrapping tests. The results show that security, convenience, and customer trust is positive & significantly influence purchasing decision. Convenience has the most substantial effect, highlighting the importance of accessible and intuitive navigation. Customer trust is strengthened by seller integrity and transparency, while security is enhanced by cash-on-delivery (COD) systems. This study contributes to the TAM Theory (technology acceptance model) and TRA Theory (theory of reasoned action), reinforcing that security, convenience, and customer trust are crucial determinants in online purchasing decision.
Pemberdayaan UMKM Dengan Pelatihan Branding Dan Penguatan Pemasaran Produk Menggunakan Strategi Branding Di Kebraon Setiawan, Muhammad Ricky; Eko Purwanto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the economy in Indonesia. This is due to the existence of MSMEs jobs, poverty eradication, contributions to innovation and the GDP of Indonesia can be created. The era of the Industrial Revolution 4.0 concerning the development of MSMEs in Indonesia, the owners and or managers of the MSMEs are required to compete. The village in Kebraon became a suitable choice as a place to carry out service activities to the community, MSMEs perpetrators and the community around have branding problems products. To overcome these problems students planned programmes related to socialization about branding and logo consultation with MSMEs and the dissemination of brochures to MSMEs actors and the society in kebraon. The purpose of this community's dedication is to help develop and enhance branding and product logo knowledge to local MSMEs. The method used is with education, support to the perpetrators of MSMEs and the community around in Kebraon. The results of the activities that have been carried out through community dedication to MSMEs and local communities, contribute in improving the understanding and skills of small business operators. With the knowledge given, MSMEs can strengthen their product identity and improve branding management, build community brand awareness to products, open up opportunities for sustainable business growth.
Co-Authors Eko Purwanto Eko Purwanto Nanik Hariyana Pudjoprastyono, Hery